By Pallavi Aman Singh
New Delhi [India], Sep 5 (ANI
): It's time of the year when a new class of hautesteppers will be bending the fashion rules as India Runway Week is back in the capital for its season 7
Keeping up with their trend to introduce fresh fashion talents
, Indian Federation for Fashion Development (IFFD) has announced the latest group of young designers.
Ten fashioners in the 'new-gen designer' frame and eight in the 'budding designer' category are all set to rule the ramp
in the winter-festive edition of the fashion gala.
Selected from more than 300 submissions, these couturiers were chosen on the basis of some key criteria, which included quality, innovation, marketability and ability to legitimately take their businesses to the next level.
The new-gen designers for this season of Asia's youngest fashion
trade event are Payal Kothari and Zinal Shah; Meghaa Mahendru; Disha Doshi Gandhi; Shilpa Chaurasia; Rachat by Shruti and Rohan; Manika Sureka; Varun and Vidushi; Stuti Shah; Sana Khan; Preethi Fazel.
"The number of entries for new-gen categories is increasing with each season and moreover we are quite glad to see that the design sensibility of new designers is not only innovative but mature than already existing designers" Kiran Kheva, Fashion Director, IFFD, told ANI
Mithi Kalra, Kanchankuntala Das, Chhandak Jana, Gouri Gosain, Vinay Rana, Foram Rambhia, Ravneet Toor and Ashfaque are all geared up to showcase their talents in the 'budding designer' category.
Avinash Pathania, IFFD Founder, told ANI
, "We launched IFFD
's India Runway Week
with the aim of giving best quality in terms of production, business and exposure to these young designers and we are immensely happy with the way the newgen and emerging designers are growing with each season after launching at our platform."
There will be 18 shows with 45 designers
participating in the three-day extravaganza, which is all set to take place at Thyagaraj stadium from 16 to 18 September, 2016. (ANI