Thu, Oct 27, 2016 | updated 02:23 PM IST

Kids-wear brand One Friday reaches Varanasi with concept store

Updated: Jul 12, 2016 17:14 IST

New Delhi, July 12 (ANI): One Friday, a leading kids-wear brand which beautifully encapsulates a world full of fantasies in fashion for kids aged 1-12 years has announced the launch of its outlet in Varanasi.

Located in JHV Mall in Varanasi, the store marks the brand's first physical outlet in the city and its fifth across India till date. Customers in Varanasi can now access garments and accessories that reflect international style aesthetics to bring them on par with their global peers.

The Nordic styled outlet features a vibrant collection of whimsical kids' fashion apparels and accessories. Displaying its stylish collection on cedar wood planks, the One Friday outlet provides an illustrated map of a fantasy land for kids to browse through interspersed with elements resembling a dream world.

The brand prides itself for having 100 percent Azo-free products as per European quality standards crafted by its design office in the fashion-savvy markets of Germany and the United Kingdom.

All fabrics are mill-made and are tested in the in-house labs for chemical as well as physical properties like shrug-bearance and tearability; thus assuring highest quality garments for the children. From tees to shirts, pants to jackets, tops to skirts and dresses, the outlet serves as a marquee for all kids' essentials with the promise of unsurpassed quality and affordability.

At the launch One Friday, a spokesperson said, "The launch of the One Friday outlet in Varanasi strengthens our presence in the Tier 2 markets of the country. Being one of the oldest cities in the world, Varanasi, exemplifies an exquisitely preserved culture alongside modernism throughout its existence. Soon to be a smart city, its inclination towards the new gives us immense scope to explore our business potential in the fastest growing segments in the Indian market."

With JHV Mall, One Friday has now registered its strategic presence in 5 cities across the country including South Point Mall in Gurgaon, GK-1 M block Market in New Delhi, Mall of India in Noida, and Square Mall in Kanpur.

One Friday further plans to unveil about 10 new stores within a month and 20 new stores by the end of this year especially in tier 1 and tier 2 cities like Mumbai, Bangalore, Chandigarh, Chennai, Pune and others. (ANI)