Wed, Apr 26, 2017 | updated 05:53 AM IST

Truuth, range of all dietary supplements launch in India

Updated: Sep 28, 2016 17:14 IST      
Truuth, range of all dietary supplements launch in India

New Delhi [India], Sept. 28 (ANI) 2016: The first offline-online fast moving health goods (FMHG) brand, Truuth launches its dietary supplements in India.

With the objective of fulfilling nutritional gaps, Truuth products will address wide-spread micronutrient and protein deficiencies that are resulting in a deteriorating public health profile. The company has invested 100 crore in the new venture.

Studies and surveys have found that within the Indian population nearly 75 percent of the people show alarming levels of vitamin deficiency while 80 percent are considered "clinically protein deficient".

Poor eating habits, stressful lifestyle, harmful dietary behaviour and depleting nutritive values in foods have added to nutritional deficiency in the market.

Vitalic Nutrition Raghunandan S said, "With Truuth we aim to be the go-to brand for all dietary supplements. You can walk up to the nearest chemist and pharmacy, and buy Truuth products off the shelf or order online. For now, 20-plus Truuth products will be available in Tamil Nadu,

Andhra Pradesh and Telangana. This also signals the start of our market consolidation plan across the region."

Adding, "We are targeting sales revenue of approximately Rs 350 crore in four years, and plan to fulfil our mission to expand and become the market's largest and most valuable nutritional brand. India has one of the highest per capita rates for diabetes, cardiac disease, cancer and obesity cases in the world. Many of these diseases and the conditions that worsen these diseases, can often be traced back to the absence of required micronutrients in people's daily diets. With our cost-effective and exhaustive product range, we aim to make it both easy and affordable for consumers to make daily supplementation a relevant preventive healthcare technique and their best new habit."

Poised to transform the wellness sector in India,Truuth is the flagship brand of Vitalic Nutrition, a division functioning under the aegis of Vital Health Private Limited.

Pradeep Dadha, Founder & CEO, Vitalic Health Private Limited, said, "Given the thousands of nutritional supplements available in the market, it is a challenge for consumers to select the best and the most effective. Truuth is the Indian brand of vitamin and mineral supplements you can rely upon for safety, purity and efficacy. AtTruuth, we are driven by revolutionary nutrition technology. The variety of formulations are built on the bedrock of nutritional science customised for consumer needs. Try Truuth, feel the difference in just 30 days!"

The Truuth FMHG range includes vitamin and mineral supplements for overall health and vitality. The affordable assortment will address the nutritional needs across age groups, including senior citizens, children - infants and minors -- as well as adults. The supplements, for beauty as well as preventive healthcare, include specialty medicines for bones and joints, the heart, the brain, as well as pre- and post-natal wellbeing. Consumers can also avail Truuth's unique probiotics, pro-omega and sports nutrition supplements. (ANI)

New Delhi [India], Apr 25 (ANI-NewsVoir): Akshaya Tritiya is one of the most auspicious days in the Indian calendar. Considered to be an extremely favorable day for new beginnings, Akshaya Tritiya or Akha Teej is often celebrated by people buying precious jewellery, to bring in further prosperity to their lives.

Full Story >>

Parents, are you feeding your kids' emotional hunger?

Updated: Apr 25, 2017 17:13 IST     

Washington D.C. [USA], Apr 25 (ANI): Does a break-up equal a tub of ice cream and a cheese cake, a cure for the blues? According to a recent study, you may want to add this emotional eating habit to the blame-the-parents list.

Full Story >>

Pediatric clinics support mental health needs of young people

Updated: Apr 25, 2017 12:53 IST     

Washington D.C. [USA], Apr 25 (ANI): Anxiety and depression might be the most common mental health problems in children and adolescents but several factors including stigma pose as obstacles in obtaining the much-needed mental health care.

Full Story >>

Caterpillar could be a solution to plastic pollution

Updated: Apr 25, 2017 12:03 IST     

Washington D.C. [USA], Apr 25 (ANI): As bizarre as it may sound but caterpillars could now help us get rid of plastic pollution!

Full Story >>

Washington D.C. [USA], Apr 25 (ANI): According to a new study, acquiring knowledge about one's gender is considered a critical part of early childhood development.

Full Story >>

Emotional eater? Your parents are to be blamed

Updated: Apr 25, 2017 11:03 IST     

Washington D.C. [USA], Apr 25 (ANI): Are you an emotional eater? Do you tend to eat when you feel sad or upset? If yes, your parents are responsible.

Full Story >>

Frozen fruits, vegetables help achieve your nutrition goals

Updated: Apr 25, 2017 09:20 IST     

Washington D.C. [USA], Apr 25 (ANI): According to a recent study, people who consume frozen fruits and vegetable have significantly higher intakes of key nutrients, such as potassium, fiber and calcium.

Full Story >>

Your diamond won't take a toll on your pocket anymore!

Updated: Apr 24, 2017 20:33 IST     

New Delhi [India], Apr 24 (ANI): Since the very beginning, precious stoned and jewels have been associated with wealth, power and royalty. It has also been a symbol of affluence and a marker of a person's social status.

Full Story >>

New Delhi [India], Apr 24 (ANI): A joyous whoop for youthful fun has just hit the foodies living in Faridabad as Radisson Blu has launched its Pan Asian Cuisine restaurant, 'House of Soy' to take one through the culinary sojourns of the region's most loved cuisines.

Full Story >>

Some kind of depression Indian women face

Updated: Apr 24, 2017 18:21 IST     

New Delhi [India], Apr 24 (ANI): Increased episodes of depression in women may be attributed to changes in hormone levels that keep occurring through a woman's life, besides, other factors such as genetics, situational stress and anxiety, as well as important life events such as marriage or pregnancy.

Full Story >>

Beta blocker can protect skin cancer: Study

Updated: Apr 24, 2017 15:44 IST     

Washington D.C. [USA], April 24 (ANI): Beta blocker usually used to treat high blood pressure can now protect against the sun-induced cell damage that leads to skin cancer, finds a study.

Full Story >>

Explore the many theme parks of Japan

Updated: Apr 24, 2017 15:22 IST     

New Delhi [India], Apr 24 (ANI): Japan, the land of the rising Sun is known for its rich heritage, cultural history and beautiful landscapes but did you know that Japan also hosts a large number of Theme Parks as well?

Full Story >>

Washington D.C. [USA], April 24 (ANI): Eat healthy and loose those extra kilos to live more, as a study finds that obesity brings in more risk than diabetes, tobacco use or high blood pressure for shortening of lifespan.

Full Story >>

MyHQ turning Delhi's cafes into work-friendly spaces

Updated: Apr 24, 2017 12:53 IST     

By Pallavi Aman Singh

Full Story >>

Washington D.C. [USA], April 24 (ANI): Good news! A team of US researchers has found that postmenopausal women, who are at the highest genetic risk of bone fracture, can benefit the most from hormone therapy.

Full Story >>

Cannot cut burgers, pizzas from diet? Blame your genes

Updated: Apr 24, 2017 10:28 IST     

Washington D.C. [USA], Apr 24 (ANI): After knowing that burger and pizzas are unhealthy, why are we incapable from cutting them from our diets? Relax and blame gene variants as a study finds that they affect the way our brain works and influence our food preferences.

Full Story >>

Start placing bins at 1.5 m distance to boost recycling

Updated: Apr 24, 2017 08:02 IST     

Washington D.C. [U.S.A.], Apr 23 (ANI): For clean and safe environment, start placing bins at a distance of 1.5 metres away from suite doors as a study reveals that it can drastically boost recycling and composting rates by 141 percent.

Full Story >>

Hitting the gym? Take your friend along

Updated: Apr 23, 2017 18:25 IST     

London [UK], Apr 23 (ANI): Believe it or not, exercising with a friend is anyday more productive than working out alone.

Full Story >>

Stressed? Let go of negativity and find gratitude

Updated: Apr 23, 2017 18:06 IST     

London [UK], Apr 23 (ANI): Living in a fast paced environment can leave us stressed.

Full Story >>

Not male, VIP's now demand female bodyguards

Updated: Apr 23, 2017 17:40 IST     

London [UK], Apr 23 (ANI): The trend's changing. While earlier you would imagine a tall, big man with biceps as someone's bodyguard, people these days are hiring women (average-sized women too) for their protection.

Full Story >>