Tue, May 23, 2017 | updated 12:47 AM IST

All About You: Deepika's fashion brand launches its first campaign

Updated: Oct 02, 2016 15:45 IST      
All About You: Deepika's fashion brand launches its first campaign

New Delhi [India], Oct. 2 (ANI): Bollywood actor and fashion icon Deepika Padukone's fashion brand for women, 'All about you' in association with Myntra has recently launched its first brand campaign highlighting its core philosophy.

Centered on the theme - 'You are your biggest strength' and can conquer anything when 'you are with you', it celebrates an individual's personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

The words- 'feminine', 'romantic' and 'carefree' encapsulates the essence of 'All About You' and is inspired by the style of Deepika Padukone and celebrates the modern femininity of Indian women.

The new campaign is backed by a TV commercial that illustrates, through the lives of three young women, how one can conquer any predicament in life when "you are with you."

Deepika herself is seen in a contemplative mood just minutes before delivering a talk. She takes a pause to "believe in" herself, leaves out the script and confidently walks to the stage and delivers her speech from heart.

The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata. Just before opening the door to her classroom, she waits a second to "be herself" and goes on to take a wonderful class, conquering her students' hearts on the very first day.

The third story is of a young Goan, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life. We see her going through ferry and then she meets the guy, she takes a moment to just believe in herself again and proposes the guy.

All the three stories are interwoven together to form the beautiful narrative that tells of uncertainty and fear at each beginning but each of them eventually gain strength from within as they take a moment to be on their own.

The 30-year-old actress and fashion icon expressed that she was excited each time 'All About You' is launched.

"I have been deeply involved with AAY from design to execution and being part of the brand's first TVC was an exciting and emotional experience," she said in a statement.

"The new campaign demonstrates and reinforces the brand's core philosophy of inner strength, modern femininity and elegance," she added.

The fashion model also took to social media to share her delight.

"eventually,the only thing we can do is believe in ourselves...#TereSaathTu #AllAboutYou," she tweeted.

' All About You' is inspired by the style and elegance of Deepika Padukone and believes in celebrating the "panache and grace" of every woman.

"Today's fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing," said Gunjan Soni, Chief Marketing Officer and Head, International Brands Business.

The new campaign, crafted around Deepika's fashion philosophy ushers a "seamless connect" with the youth.

"We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual's style statement," she said. (ANI)

London [UK], May 22 (ANI): London recently experienced Pakistan's, while celebrating Karachi Literature Festival, for the first time outside Pakistan.

Full Story >>

Cannes 2017: Sonam looks fiery in red on Day 6

Updated: May 22, 2017 15:01 IST     

New Delhi [India], May 22 (ANI): After mesmerising everyone with her first red carpet appearance at 70th Cannes film Festival, Sonam Kapoor has started her second day on a brighter note at the French Riviera.

Full Story >>

New Delhi [India], May 22 (ANI): With Summer break around the corner, Google India recently revealed the top travel search trends for this summer, based on searches conducted by Indians between the months of February to April this year.

Full Story >>

Key to getting a second date!

Updated: May 22, 2017 14:13 IST     

London [UK], May 22 (ANI): First dates are always filled with assumptions and tensions as to whether it will lead to a second date or not.

Full Story >>

Know how to dress for a wildlife holiday this summer

Updated: May 22, 2017 13:52 IST     

New Delhi [India], May 22 (ANI): Summer is upon us, and with it comes an activity that is much loved - planning a vacation. While some may want to escape to the mountains, and others prefer to head to the beach, but here we are for those who love to keep it a little wild.

Full Story >>

Virtual reality porn can raise issues about consent: Study

Updated: May 22, 2017 13:13 IST     

London [UK], May 22 (ANI): According to a recent study, popularity of virtual reality pornography could cause a blurred line between real life and fantasy.

Full Story >>

New Delhi [India], May 22 (ANI): If you are a connoisseur of sunglasses, then you would of course know that they do not just shield your eyes from the sun's harmful radiation, but also add a distinct style quotient to your personality.

Full Story >>

London [USA], May 22 (ANI): A data by Australian Institute of Health and Welfare (AIHW) shows that the rate at which non-Indigenous children have been placed in short or long-term care has more than doubled over the past 18 years, and more than tripled for Indigenous children.

Full Story >>

Norflok white wine chosen one of the 'best in the world'

Updated: May 22, 2017 12:29 IST     

London [UK], May 22 (ANI): A bottle of Norflok White wine costing 13 GBP has been named one of the best in the world.

Full Story >>

You are more likely to smoke if you like tobacco ads

Updated: May 22, 2017 12:14 IST     

Washington D.C. [USA], May 22 (ANI): According to a recent research, if you like or remember tobacco ads, you are more likely to smoke cigarettes in the future.

Full Story >>

Instagram is terrible for your 'Status of Mind': Study

Updated: May 22, 2017 12:14 IST     

New York [USA], May 22 (ANI): Now, this might dishearten all the Instagrammers out there!

Full Story >>

Washington D.C. [USA], May 21 (ANI): The adorable royal siblings-Prince George and Princess Charlotte-made sure to steal the thunder at their aunt Pippa Middleton's wedding on Saturday.

Full Story >>

Decoded! Pippa Middleton's wedding dress

Updated: May 21, 2017 11:44 IST     

Washington D.C. [USA], May 21 (ANI): Pippa Middleton wore a stunning Giles Deacon dress as she exchanged vows with millionaire banker James Matthews at a traditional ceremony in St Mark's Church in Englefield on Saturday.

Full Story >>

New Delhi [India], May 21 (ANI): After winning hearts with her off-shoulder powder blue brocade ball gown, Aishwarya Rai Bachchan looked like a fiery queen in a Ralph & Russo's floor-length red gown in her second red carpet appearance at the Cannes Film Festival.

Full Story >>

Go easy on those tomatoes, potatoes! Here's why

Updated: May 21, 2017 08:46 IST     

Washington D.C. [USA], May 21 (ANI): Beware before you consume tomatoes, potatoes and cucumbers with gusto, as according to a study they contain a protein that may lead to Alzheimer's.

Full Story >>

Mushroom healthier when grilled, microwaved: Study

Updated: May 21, 2017 06:55 IST     

Washington D.C. [USA], May 21 (ANI): Instead of boiling or deep frying mushrooms, you may want to cook them in a microwave or grill them to maintain its nutritional value, a recent study has revealed.

Full Story >>

Omega-3 rich diet can ward off Alzheimer's disease

Updated: May 21, 2017 06:09 IST     

Washington D.C. [USA], May 21 (ANI): Keeping Alzheimer's disease (AD) away may be as simple as adding food rich in omega-3 to your diet, according to a recent study.

Full Story >>

Family cars to help you hit the road this summer vacation!

Updated: May 21, 2017 01:47 IST      By: Pallavi Aman Singh

New Delhi [India], May 21 (ANI): Summer is a time for weekend road trips, extended vacays and a sense of adventure. So, take your holiday family travel to the next level by hitting that road.

Full Story >>

New Delhi [India], May 21 (ANI): Are you looking for the right sartorial choices to beat the summer heat and look on point

Full Story >>

Washington D.C. [U.S.A.], May 20 (ANI): Do not let your teenage daughter or son turn to diet pills to lose weight as a study has found that these supplements contain toxic chemicals that can affect their hormones, growth and mental health.

Full Story >>