Sun, Dec 11, 2016 | updated 03:22 PM IST

Baleno Wicked Weekends attempts to reinvent urban nightlife by creating India's longest party marathon

Updated: Oct 07, 2016 18:13 IST

New Delhi, Oct 07 (ANI): NEXA & ZEE LIVE have partnered together to launch "Baleno Wicked Weekends".

Baleno Wicked Weekends is an attempt to reinvent urban nightlife by creating India's longest party marathon. The lineup includes a consortium of the biggest names in independent music from India as well as international artists, programmed at the most happening party destinations throughout the country, giving an experience that is synonymous to the NEXA Experience.

Mr Vinay Pant, Assistant Vice President, Maruti Suzuki India Ltd. on Baleno Wicked Weekends said, "We have positioned Baleno as a car with a bold and defiant attitude. Therefore, it complements the lifestyle of individuals who seek the thrill of the night. With Baleno Wicked Weekends we have a property which seamlessly fits with the personality of the car, and promises to reveal to partygoers a side of the night they've never experienced."

Baleno Wicked Weekends kick-started at Raasta, Khar on September 30, where live electronic music band Nicholson, and funk nu-disco duo Madboy/Mink invigorated the audiences with their new-age sounds and rhythmic beats. More such line-ups are in the pipeline at the most happening destinations across 6 cities - Mumbai, Delhi, Bangalore, Pune, Kolkata and Chennai.

Sharing more details on the vertical, Anuj Talukder, President - ZEE LIVE said, "We see a vibrant cultural ethos evolving around home grown music in urban centres across the country. Baleno Wicked Weekends is a platform through which we hope to celebrate and entertain this emerging audience."

Living Foodz, the foodtainment channel also joins Baleno Wicked Weekends as the lifestyle partner adding a dash of panache and entertainment to the 40-week long party marathon.

Sharing details on Baleno Wicked Weekends, Mr. Piyush Sharma, CEO India & APAC, Living Entertainment said, "As the most respected food media brand, we at Living Foodz are excited to collaborate with Baleno for launching 'Wicked Weekends'. Living Foodz, with its unassailable leadership position in the broadcast space, is creating yet another consumer touchpoint with its core young urban audiences through this year round week-end nightlife celebration". (ANI)