Tue, Apr 25, 2017 | updated 02:24 AM IST

Big fat Indian wedding industry: What change 2016 brought in matrimony arena

Updated: Dec 30, 2016 10:10 IST      
Big fat Indian wedding industry: What change 2016 brought in matrimony arena
New Delhi [India], Dec. 30 (ANI): The patriarch notions about the institution of marriage have rapidly been going through a transformation with the changing lifestyle, increasing urbanisation, greater exposure to liberal culture and the rise of media.

The idea of finding a suitable match has become a search for the perfect partner. The young, educated Indians have fed up with traditional ways of society to deal with marriage and other aspects related to it. Be it searching a match, customary practices or dowry, today`s youth have their own preferences to live with. 2016 has brought phenomenal change in preference of young singles.

According to Banihal.com, a neuroscience based recommendation engine to find the perfect match, the significant cultural change in India witnessed an upsurge of registered women profiles as compared to 2015. Mobile users increased 2.5x in 2016 compared to 2015.

The most recent month saw 80 percent of new users coming through mobile. Intelligent match- making apps got popular in Tier two cities with more users coming from Tier two cities and that increased from 40 percent to 52 percent of users looking for a match online.

New generation doesn`t mind to travel long in search of a soul mate. 75 percent or men and 85 percent women are willing to travel.

Banihal.com has come up with some radical changes in the matrimony industry in 2016:

Women signups increased 4x in 2016, compared to 2015;

Men signups increased 3x in 2016, compared to 2015;

Recent report marked 80 percent of new users coming through mobile;

Significantly more users came from Tier two cities, increasing from 40 percent to 52 percent of users, looking for a match online;

New generation does not mind to travel long in search of a soul mate. 75 percent men and 85 percent women are willing to travel. (ANI)

Your diamond won't take a toll on your pocket anymore!

Updated: Apr 24, 2017 20:33 IST     

New Delhi [India], Apr 24 (ANI): Since the very beginning, precious stoned and jewels have been associated with wealth, power and royalty. It has also been a symbol of affluence and a marker of a person's social status.

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New Delhi [India], Apr 24 (ANI): A joyous whoop for youthful fun has just hit the foodies living in Faridabad as Radisson Blu has launched its Pan Asian Cuisine restaurant, 'House of Soy' to take one through the culinary sojourns of the region's most loved cuisines.

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Some kind of depression Indian women face

Updated: Apr 24, 2017 18:21 IST     

New Delhi [India], Apr 24 (ANI): Increased episodes of depression in women may be attributed to changes in hormone levels that keep occurring through a woman's life, besides, other factors such as genetics, situational stress and anxiety, as well as important life events such as marriage or pregnancy.

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Beta blocker can protect skin cancer: Study

Updated: Apr 24, 2017 15:44 IST     

Washington D.C. [USA], April 24 (ANI): Beta blocker usually used to treat high blood pressure can now protect against the sun-induced cell damage that leads to skin cancer, finds a study.

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Explore the many theme parks of Japan

Updated: Apr 24, 2017 15:22 IST     

New Delhi [India], Apr 24 (ANI): Japan, the land of the rising Sun is known for its rich heritage, cultural history and beautiful landscapes but did you know that Japan also hosts a large number of Theme Parks as well?

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Washington D.C. [USA], April 24 (ANI): Eat healthy and loose those extra kilos to live more, as a study finds that obesity brings in more risk than diabetes, tobacco use or high blood pressure for shortening of lifespan.

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MyHQ turning Delhi's cafes into work-friendly spaces

Updated: Apr 24, 2017 12:53 IST     

By Pallavi Aman Singh

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Washington D.C. [USA], April 24 (ANI): Good news! A team of US researchers has found that postmenopausal women, who are at the highest genetic risk of bone fracture, can benefit the most from hormone therapy.

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Cannot cut burgers, pizzas from diet? Blame your genes

Updated: Apr 24, 2017 10:28 IST     

Washington D.C. [USA], Apr 24 (ANI): After knowing that burger and pizzas are unhealthy, why are we incapable from cutting them from our diets? Relax and blame gene variants as a study finds that they affect the way our brain works and influence our food preferences.

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Start placing bins at 1.5 m distance to boost recycling

Updated: Apr 24, 2017 08:02 IST     

Washington D.C. [U.S.A.], Apr 23 (ANI): For clean and safe environment, start placing bins at a distance of 1.5 metres away from suite doors as a study reveals that it can drastically boost recycling and composting rates by 141 percent.

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Hitting the gym? Take your friend along

Updated: Apr 23, 2017 18:25 IST     

London [UK], Apr 23 (ANI): Believe it or not, exercising with a friend is anyday more productive than working out alone.

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Stressed? Let go of negativity and find gratitude

Updated: Apr 23, 2017 18:06 IST     

London [UK], Apr 23 (ANI): Living in a fast paced environment can leave us stressed.

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Not male, VIP's now demand female bodyguards

Updated: Apr 23, 2017 17:40 IST     

London [UK], Apr 23 (ANI): The trend's changing. While earlier you would imagine a tall, big man with biceps as someone's bodyguard, people these days are hiring women (average-sized women too) for their protection.

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Marriage, children, not that important for millenials: Report

Updated: Apr 23, 2017 17:04 IST     

London [UK], Apr 23 (ANI): In stark contrast to the generation before them, young adults are turning away from marriage and children so as to pursue education and career.

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Here's why you should stop drinking diet sodas

Updated: Apr 23, 2017 14:26 IST     

Atlanta [US], Apr 23 (ANI): Rise in temperature is directly proportional to the increased intake of artificially sweetened drinks.

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What! This animal can survive without oxygen

Updated: Apr 23, 2017 14:00 IST     

Atlanta [US], Apr 23 (ANI): The naked mole rat, one of the world's most bizarre and remarkable animals is surprising scientists once again.

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Tuns out, craving junk food is in your genes!

Updated: Apr 23, 2017 13:36 IST     

Washington D.C. [USA], Apr 23 (ANI): If you are a slave to junk food and facing a seemingly endless struggle to curb your cravings, then good news as according to a recent study, you might be able to blame it on your genes.

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Eat dark chocolates to turn back the clock on ageing

Updated: Apr 23, 2017 11:30 IST     

Washington D.C. [USA], Apr 23 (ANI): Winding back the clock has never been so delicious! A team of researchers has found that dark chocolates can reverse ageing.

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Here`s what to expect from India Runway Week Summer 2017

Updated: Apr 22, 2017 18:05 IST     

By Pallavi Aman Singh

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Find out what's new in Dubai!

Updated: Apr 22, 2017 15:03 IST     

New Delhi [India], Apr. 22 (ANI): Dubai truly never stands still!

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