Fri, May 26, 2017 | updated 04:50 PM IST

Give the #TasteOfMothersLove to children living in orphanages

Updated: May 09, 2017 16:55 IST      
Give the #TasteOfMothersLove to children living in orphanages

New Delhi [India], May 9 (ANI): Many of us have been lucky to have experienced a mothers never ending love; seldom realizing what it really means for the children who do not have one. Sadly, there are 20 million children in India living in orphanages, deprived of this blessing. For whom, mother's love, the warmth of her hug, the touch of her hands are just expressions.

To touch the lives of such many little wonderful souls, Mother's Recipe instituated its Mother's Day initiative in 2015. The unique initiative #TasteOfMothersLove urges mothers from various cities to spread love and happiness with the children living in orphanages by spending a fun-filled day with them on the joyous occasion of Mother's Day.

For its third edition, the brand has associated with four orphanages namely Anand Kendra & Vatsalya Foundation and Bal Sahyog & SOS Children's Village India in Mumbai and Delhi respectively. Various fun activities like music & DJ session, card making workshop, cake cutting ceremony among others are being planned to give everlasting memories to both mothers and kids. Mother's will also be seen cooking some gastronomical delights from Mother's Recipe's RTE and RTC range for the lovely children.

Talking about the initiative, Sanjana Desai, Head Business Development, Desai Brothers Ltd said, " Mother's Recipe is a brand which has become synonymous with the magic of a mother's touch through its vast range of food products. Having spread the magical and authentic taste of different recipes from mothers across India for over 15 years, we felt the need to touch lives of those who have never experienced a mother's love. Our Mother's Day initiative finds resonance and synergies with the brand ethos which aims to give a taste of mother's love, this time to the children who need it the most."

Sanjana further added, "The ambitious campaign started three years ago, which at present has spread mother's love with 900 mothers to 950 children in 18 orphanages across five cities - Mumbai, Pune, Delhi, Bangalore and Kolkata. This year, we are anticipating a greater response from mothers in Mumbai and Delhi along with relentless support on all the other platforms. For us it will always be about the number of lives we touch rather than the number of likes we receive." (ANI)

Men, here are some summer street trends for you

Updated: May 26, 2017 15:22 IST     

New Delhi [India], May 26 (ANI): Summer and style can be a little bothersome to lead on a parallel path.

Full Story >>

Afghan food gains popularity among food lovers in Delhi

Updated: May 26, 2017 15:07 IST      By: Vinamrata Takia

New Delhi [India], May 26 (ANI): Afghani food is known for its exquisite taste and different varieties and thus the Afghan food business has become a livelihood for many Afghans living as refugees in New Delhi.

Full Story >>

Care your hair on your vacay!

Updated: May 26, 2017 13:42 IST     

New Delhi [India], May 26 (ANI): These days, with more and more people leading a fast paced life, there is hardly any time to "stand and stare."

Full Story >>

Free your thyroid gland from pills!

Updated: May 26, 2017 11:36 IST     

New Delhi [India], May 26 (ANI): According to WHO, depression is one of the major reasons for suicides globally. The story in India is no different.

Full Story >>

A man's religious devotion can predict his social behaviour

Updated: May 26, 2017 08:35 IST     

Washington D.C. [USA], May 26 (ANI): The level of devotion one feels toward religious beliefs can predict how that person likely will interact with members of his own group or with members outside of the group, according to a recent study.

Full Story >>

Your divorce is risking your kid's health

Updated: May 26, 2017 08:35 IST     

Washington D.C. [USA], May 26 (ANI): There is no such thing as a good divorce when children are involved, according to a recent study.

Full Story >>

Can 'food porn' seed lust for healthier eating?

Updated: May 26, 2017 08:35 IST     

Washington D.C. [USA], May 26 (ANI): Hashtags are changing the way we look at food, but is it for the better?

Full Story >>

This summer, de-tan at home with these refreshing face packs

Updated: May 25, 2017 15:09 IST     

New Delhi [India], May 25 (ANI): We all know, tan comes as an add on with the blazing sun during the summers.

Full Story >>

Brooks Brothers now just a 'CLiQ' away

Updated: May 25, 2017 14:14 IST     

New Delhi [India], May 25 (ANI): Checking out the latest collection and buying them will now be on your finger tip as American clothing brand Brooks Brothers is now just a click away.

Full Story >>

Nighthawks 'super productive' later in afternoon: Study

Updated: May 25, 2017 13:50 IST     

London [UK], May 25 (ANI): While some workers find themselves at their productive best in the morning, others find it extremely hard to concentrate before afternoon.

Full Story >>

Let your baby bask in summer's glory!

Updated: May 25, 2017 13:33 IST     

New Delhi [India], May 25 (ANI): The hot and humid months are here. Brisk winds, sweaty skin and dryness make the weather simply unbearable for adults and kids.

Full Story >>

This summer, be smart and cook healthy!

Updated: May 25, 2017 13:23 IST     

New Delhi [India], May 25 (ANI): As summer is at its full swing, any compromise with your diet can be a ghastly mistake.

Full Story >>

Good news! Chocolate is good for your heart!

Updated: May 25, 2017 13:12 IST     

London [UK], May 25 (ANI): All you chocolate lovers rejoice, if any one makes you feel guilty next time for having it, tell them: According to a new study chocolate may be good for your heart.

Full Story >>

Not just looks, your scent and voice make you attractive

Updated: May 25, 2017 11:42 IST     

Atlanta [US], May 25 (ANI): The right voice and scent play an equally important role in making you appear attractive than just good looks, highlights a mini review in Frontiers in Psychology.

Full Story >>

I see what you don't see

Updated: May 25, 2017 07:28 IST     

Washington D.C. [USA], May 25 (ANI): Turns out, we only see what we've learned to see.

Full Story >>

Don't blame airline mergers for travel snafus

Updated: May 25, 2017 07:27 IST     

Washington D.C. [USA], May 25 (ANI): From lost bags to flight delays and reservation headaches, when it comes to travel snafus, the blame is usually put on the airline mergers, but according to a recent study, you may want to rethink that.

Full Story >>

New Delhi [India], May 25 (ANI): According to a recent study, parents should avoid giving fruit juice to kids in the first year of their life.

Full Story >>

Why you should swap punishing workouts for happy feet

Updated: May 25, 2017 07:26 IST     

Washington D.C. [USA], May 25 (ANI): Sticking with a fitness routine is not always easy and now, a team of researchers has shed some light on why we wimp out on workouts and how we can make more lasting changes.

Full Story >>

Strict bedtime can help your kid get sufficient sleep

Updated: May 24, 2017 17:27 IST     

Washington D.C. [USA], May 24 (ANI): Parents, you may want to set a strict bedtime for your kids as it has emerged as by far the best way to make sure they get the sleep they need on weekdays.

Full Story >>

How effective is your sunscreen?

Updated: May 24, 2017 17:27 IST     

Washington D.C. [USA], May 24 (ANI): Sunscreen is of utmost importance to protect your skin from the harmful rays of the sun. With a whole myriad of advertisements flashing on the screens on a daily basis, consumers struggle to choose which products are the safest.

Full Story >>