Sun, Oct 23, 2016 | updated 06:50 AM IST

#NEXTkaSalaamRakshakaPaigam gives India a chance to make Raksha Bandhan special for the Indian armed forces

Updated: Aug 09, 2016 14:01 IST

New Delhi, Aug.9 (ANI-Businesswire India):For some they might just be threads blessed with sacred verses to love and protect brothers, but NEXT, a leader and innovator in the electronic retail space, knows the power of a rakhi way too well. With the #NEXTkaSalaamRakshakaPaigam campaign, India's most trusted electronics retail chain brings a much sought after opportunity for its consumers to express their gratitude to soldiers. NEXT plans to reassure the men in uniform, the love and respect they command in the hearts of the countrymen, by sending personalized messages and Rakhis.

While each Indian citizen wishes to honor the soldiers, not many get a chance to do so. NEXT Retail plans to bridge this gap with the new campaign, #NEXTkaSalaamRakshakaPaigam. To participate, all that the consumers have to do is visit their nearest NEXT store and write personalized messaged to the Soldiers. NEXT retail would then collect all the messages and get them delivered to the border men on the day of Raksha Bandhan.

Commenting on the initiative, Sanjay Karwa, CEO, Techno Kart India Ltd said, "Beyond everything soldiers do to keep us safe, they make the additional sacrifice of spending most of their lives away from family and friends. They leave the comforts of their homes to protect the country and the countrymen. This Raksha Bandhan, we wanted to do something unique to show these gallant men just how much we the people of India owe to them."

"We believe #NEXTkaSalaamRakshakaPaigam would be a great platform for the patriotic citizens to acknowledge the effort of their unsung heroes," he added.

To ensure no messages to the mighty soldiers remain undelivered, this iconic initiative by NEXT Retail has been supported with a robust 360 degree marketing campaign with Big FM as the official radio partner. In addition to this, a short film has also been created,, to stand in solidarity with the nation's brothers at the border.

The excitement doesn't end here, there is lot in store for the consumer as conveniently located in the heart of the city, the Next store is an absolute delight and comes with a strong sales team, good customer service, easy finance options, extended warranty options, exciting deals and a great shopping experience. It offers a remarkable range of consumer durables right from Flat Panel Displays, Refrigerators, Washing Machines, Air conditioners to other small home appliances.

Don't wait. walk in to your nearest NEXT store to send your Rakhi greetings for the soldier brothers! (ANI-Businesswire India)