Mon, Feb 20, 2017 | updated 09:25 AM IST

High Definition content consumption is driven by attractive offers, significant events

Updated: Sep 16, 2016 17:45 IST

New Delhi, Sept. 16 (ANI): Chrome Data Analytics and Media, India's largest primary research and data analytics company, has released 'Now Playing: HD', an unprecedented report around the rise and penetration of High Definition Television in the Indian Broadcast Industry.

The report covers key aspects of the evolution of HD TV, which primarily gives broadcasters and advertisers a deeper insight into potential target markets. Not just this, the report captures nuances of an HD TV consumer that industry players can make the most of, for maximizing their consumer base.

Amongst a range of observations and findings, the report has come up with a list of factors that drive a consumer into purchasing high definition packs and set top boxes, such as:

• DTH and Digital Operators push attractive offers while selling the SD or HD DTH boxes including foregoing installation costs that greatly encourage consumers to opt for HD TV viewing.

• On events of significance (eg: sports tournaments), HD boxes were charged to fulfil high quality viewership needs which means HD pack top ups were primarily event led.

Besides purchase drivers, the report also goes deeply into the proliferation of DTH/ HD television across India.

Following are the top-line findings around the same:

• Out of the total universe of 168.3 mn households, 41.9 percent have DTH/ FTA, 33.9 percent have digital and 24.2 percent have analog connections.

• Across India, there are a total of 8.34 mn HD households, out of which Digital Cable HD households account for 11 percent and DTH HD households account for 89 percent of the penetration.

• As for the player- wise split, Tata Sky has the highest share in terms of Paid DTH HD penetration.

• Tata Sky also tops the list when it comes to hosting the maximum number of HD channels.

• In terms of Digital Cable HD penetration, Hathway leads the pack.

Chrome DM has also outlined the consumer profiles in detail, by classifying them into three broad segments. The characteristics defined for each of them gives consumer insights that will be of use to both OTT players and broadcasters.

Commenting on the changing trends in TV viewership, Pankaj Krishna, MD, Chrome DM, said: "HD is here to stay but understanding consumer behaviour, which is ever evolving, is the key to capture maximum markets. Also, with the launch of Reliance Jio, OTT HD consumption will be on a steep rise and we see this complimenting the HD consumption growth on television."

He added, "We received an overwhelming response to the release of the report. Most of the leading broadcasters have already bought our report to plan their distribution strategy ahead."

The 60 page long report is divided into 4 sections, where the first part talks about the HD penetration in India.

The second and third sections talk about factors affecting consumer choice of DTH Player and the last one talks about industry projections, making the report a wholesome approach towards understanding the HD penetration in the broadcast industry. (ANI)

New Delhi [India], Feb. 20 (ANI): The Congress is set to file a complaint against Prime Minister Narendra Modi over his controversial remarks made during his rally in Fatehpur district in Uttar Pradesh yesterday.

Full Story >>

New Delhi [India], Feb. 20 (ANI): Today is last date for withdrawal of nominations for the seventh and last phase of Assembly elections in Uttar Pradesh.

Full Story >>

Tundla(Uttar Pradesh), Feb. 20(ANI): Delhi-bound Kalindi Express collided with a freight train at Tundla junction in Uttar Pradesh in the early hours of Monday.

Full Story >>

Mumbai (Maharashtra) [India], Feb. 20 (ANI): Condemning Prime Minister Narendra Modi for drawing a parallel between Hindu and Muslim festivals, the Samajwadi Party leader Abu Azmi on Monday said that the former is just trying to create 'polarisation' by making such remarks.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The Congress Party on Monday tore into Prime Minister Narendra Modi in the wake of the Uttar Pradesh Assembly elections saying that the Bharatiya Janata Party (BJP) -led NDA Government is going to lose the polls and advised the latter to look into his 'Karam Kundali'.

Full Story >>

Delhi: 48-year old shot dead in Sonia Vihar

Updated: Feb 20, 2017 06:03 IST

New Delhi [India], Feb. 20 (ANI): In a shocking incident, a man was shot dead by an unidentified person in the Sonia Vihar area on Sunday night here.

Full Story >>

Kohima (Nagaland) [India], Feb. 19 (ANI): Governor of Nagaland P.B. Acharya on Monday accepted the resignation of Chief Minister T.R. Zeliang.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The Supreme Court today will hear the State Bank of India (SBI)-led consortium's plea against defunct airline Kingfisher's owner Vijay Mallya.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The Delhi High Court on Monday will hear a plea by controversial Islamic preacher Zakir Naik's NGO, the Islamic Research Foundation (IRF), challenging the ban by the Home Ministry on the organisation.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The Delhi High Court on Monday will continue the hearing over the case of Najeeb Ahmed, the student from Jawaharlal Nehru University (JNU) who has been missing from October 15th last year.

Full Story >>

SC to hear plea on Cauvery river dispute today

Updated: Feb 20, 2017 04:56 IST

New Delhi [India], Feb. 20 (ANI): The Supreme Court on Monday will hear the plea regarding the Cauvery dispute between Tamil Nadu and Karnataka.

Full Story >>

Hyderabad (Telangana) [India], Feb. 20 (ANI): Telangana Chief Minister K. Chandrashekhar Rao on Sunday stressed on improving the standard of living of the handloom and powerloom weavers and worker and asserted that their pain and suffering should be eradicated.

Full Story >>

Itanagar (Arunachal Pradesh) [India], Feb.19 (ANI): The formal celebration of Golden Jubilee Nyokum Yullo, 2017, began on Sunday with inauguration of Golden Jubilee Gate, Art and Craft Gallery, food courts and exhibition stalls.

Full Story >>

Raipur (Chhattisgarh) [India], Feb.19 (ANI): The Central Bureau of Investigation (CBI) on Sunday registered a case against a Chhattisgarh government employee for allegedly seeking 'help in a case against him' by paying bribe through Hawala operators.

Full Story >>

New Delhi [India], Feb. 19 (ANI): Coming down heavily on Prime Minister Narendra Modi for drawing a parallel between Hindu and Muslim festivals, the Congress on Sunday asked the Election Commission of India (ECI) to take stock of the matter and urged the former to refrain from making such statements which bring 'disrepute' to his post.

Full Story >>

Mumbai (Maharashtra) [India], Feb. 19 (ANI): A Jet Airways flight from Mumbai to London, with more than 300 people, triggered a major scare when it lost contact with the Air Traffic Control (ATC) after getting intercepted by German fighter jets. The flight then had to be escorted by German Air Force fighter planes before it landed.

Full Story >>

Lucknow (Uttar Pradesh) [India], Feb. 19 (ANI): The Election Commission of India (ECI) on Sunday said a total of 61.16 percent voter turnout was recorded as voting ended in the third phase of the ongoing assembly polls in Uttar Pradesh. It added that it is expected to cross 63 percent.

Full Story >>

Bhopal (Madhya Pradesh) [India], Feb. 19 (ANI): Hawala operator Jabbar, who was arrested by the Madhya Pradesh Anti-Terrorist Squad (ATS) from Delhi in connection with the Bhopal espionage case, has been sent to police remand till February 23.

Full Story >>

BJP-Shiv Sena alliance is 'fraud': Congress

Updated: Feb 19, 2017 22:05 IST

Mumbai (Maharashtra) [India], Feb. 19 (ANI): Ahead of the Brihannmumbai Municipal Corporation (BMC) polls in Mumbai, the Congress on Sunday said the Bharatiya Janata Party (BJP)'s alliance with the Shiv Sena is 'fraud'.

Full Story >>

Fatehpur (Uttar Pradesh) [India], Feb. 19 (ANI): Prime Minister Narendra Modi on Sunday lambasted the Akhilesh Yadav-led government by drawing a parallel between Hindu and Muslim festivals, accusing the local administration of discrimination on the basis of religion.

Full Story >>