Wed, Dec 7, 2016 | updated 09:55 PM IST

Venture Catalysts enables USD 150k seed investment into AppSay

Updated: Jul 30, 2016 12:49 IST

New Delhi, July 30 (ANI): India's first seed investment and innovation platform Venture Catalysts announced a seed investment into AppSay, a new-age business communications platform to scale its operations and develop its tech framework to further refine its product.

A long-term customer engagement and qualified leads platform, AppSay has been built to provide businesses with a viable customer engagement channel that does away with the hassles and drawbacks associated with traditional messaging.

The core team at AppSay comprises its Founder and CEO VaibhavShewale, an IIM-C alumnus with 20+ years of experience in global products and services, and JeetendraGhare, COO and Angel Investor with 17 years of global telecom and consulting expertise.

"At Venture Catalysts, we have always been on the lookout for high-impact start-ups which leverage technology to disrupt their market segments. The investment into AppSay is therefore a measure of our faith in the operational model of the start-up as well as the vision and business acumen of the team behind it," said Co-founder Venture Catalysts, Dr. ApoorvRanjan Sharma.

"We are delighted to be chosen for an investment by VCats, which is fast establishing itself as one of the most forward-looking seed investment platforms in the country. The funds will not only allow us to tap into newer markets to scale up our operations and sales, but will also help in significantly enhancing and refining our offerings as we get ready for the global launch of our product," said Founder and CEO AppSay, VaibhavShewale.

The platform is built to protect customer information of businesses as it provides the end-user with a unique, non-intrusive way of reaching out to businesses like banks, schools, utilities, NGOs, hospitals, insurers and government departments for information, service and support.

VCats' move to enable seed investment into the start-up also underlines its commitment to nurture entrepreneurship by building a holistic, end-to- end start-up investment and support ecosystem across the country, including tier-II and tier-III cities.

Having enabled over nine investments worth more than USD three million in promising start-ups such as vPhrase Analytics, Vahanalytics, Siftr and ConfirmTKT since the launch of its operations, VCats has already established its credentials as the fastest growing early-stage investment platform in the country.

It has several strategic partnerships with leading industry players such as Cox and Kings, HDFC, Plug and Play, Zaffiro Venturesetc, giving its investee start-ups access to some of the biggest corporate companies in India and increasing their chances of success by enhancing business opportunities. (ANI)