Wed, Jul 26, 2017 | updated 06:19 PM IST

UCWeb launches TVC campaign for UC Browser and UC News

Updated: Aug 02, 2016 18:36 IST      
UCWeb launches TVC campaign for UC Browser and UC News

New Delhi, Aug.1 (ANI-Businesswire India): UCWeb, an Alibaba Mobile Business Group company and makers of UC Browser; India's largest Mobile browser today released their commercial in India for UC News. UCWeb had launched UC News last month in Delhi and the television commercial is part of an integrated campaign launched to promote UC News in India.

Created on the insight of "Survival of Latest", the campaign seeks to position UC News as the right product for the people who want to stay updated with relevant and trending information. The integrated campaign was started on July 26, 2016 with the introduction and teaser of the TVC on social media platforms and made its TV debut on July 30, 2016.

Explaining the rationale behind the campaign, Constantin Wu, Head of Marketing, UCWeb India said, "At UCWeb we take great pride in our products. Our vision is to help bring the benefits of mobile internet to people across the world and with that vision we have created products like UC News. Our brief to the agency, therefore, was very simple and clear. We wanted the communication to speak to the millennials in a language that they understand and help them connect with UC News. The key insight that this campaign works on is that today's generation aspires to stay ahead of their peer group. 'UC News' helps to give them the edge of being in the know of the 'latest', which establishes them as a clued-in individual."

The campaign has been created by Cheil India and the team of Sagar Mahabaleshwarkar, Chief Creative Officer, Cheil India and Kundan Joshee, Sr. Vice President Cheil Worldwide said, "The Mobile browser as a category is evolving at a rapid pace and the task at hand for us was to bring consumer advantage to the fore, while at the same time establish the brands USP of being the fastest and relevant. We picked up the most germane theme and played our story around it. There is a lot to do and we look forward to creating more memorable campaigns with the brand." (ANI-Businesswire India)

DJUBO partners with i2e1 to make wi-fi management easy

Updated: Jul 26, 2017 18:09 IST     

New Delhi [India], July 26 (ANI): DJUBO, a SAAS platform for hotels launched another initiative in partnership with i2e1, a Wi-Fi management platform - the DJUBO MarketPlace, which is a curated selection of products and services integrated with DJUBO.

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GST reduces logistical costs; benefits transport sector

Updated: Jul 26, 2017 17:35 IST     

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New Delhi [India], July 26 (ANI): At USD 10.11 billion during Q1FY2018, inflows from foreign institutional investors (FIIs) to the debt market were the highest in any quarter during the last decade.

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New Delhi [India], July 26 (ANI-NewsVoir): SRM University, Chennai and SRM University AP - Amaravati have entered into a strategic partnership with the College of Engineering, UC Berkeley, through global partnerships with the Dado and Maria Banatao Centre for Global Education and Outreach from Berkeley Engineering (GLOBE), the Sutardja Center for Entrepreneurship and Technology [SCET] and the Jacobs Institute for Design Innovation.

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Remove barriers to PPP: FICCI-EY study

Updated: Jul 26, 2017 16:44 IST     

New Delhi [India], July 26 (ANI): A FICCI-EY study released at the inaugural session of the India PPP Summit, organised by FICCI in association with the International Chamber of Commerce (ICC) India, made recommendations asking for interventions to remove the barriers to purchasing power parity (PPP) and accelerate the implementation of its projects.

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New Delhi [India], July 26 (ANI): Paytm Mall, owned by Paytm Ecommerce Pvt Ltd delisted 50 percent of its logistic partners stopping deliveries to more than 9,000 pincodes out of 26,000 where guaranteed assistance in returns and replacements was not assured assuring superior consumer experience for all its clients.

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New Delhi [India], July 26 (ANI): After sacking at least 20 employees on Wednesday which resulted in a clash between security guards and employees at Vivo's assembling unit in Greater Noida, the phone maker has now alleged that the layoffs are in line with their business decisions and interests.

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Tata Motors launches commercial vehicle range in Philippines

Updated: Jul 26, 2017 14:47 IST     

Manila [Philippines], July 26 (ANI): Tata Motors on Wednesday announced the launch of its commercial vehicles range in Philippines to further penetrate the market through a distribution agreement with local partners Pilipinas Taj Autogroup, Inc., a business conglomerate engaged in the local distribution of motor vehicles.

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New Delhi [India], July 26 (ANI): Adding to the high-quality healthcare services it offers, DocsApp, a chat based healthcare platform that connects patients to specialist doctors in less than 30 minutes, has launched yet another noteworthy service targeted towards infants, children, and adolescents.

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Faircent.com launches fully-automated 'Auto Invest' feature

Updated: Jul 26, 2017 14:24 IST     

New Delhi [India], July 26 (ANI): In a pioneering development for the country's fintech sector, Faircent.com, India's largest peer-to-peer lending platform has launched a new Auto Invest feature for registered lenders.

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Kia Motors Tours India to meet prospective dealer partners

Updated: Jul 26, 2017 13:54 IST     

New Delhi [India], July 26 (ANI-NewsVoir): Kia Motors is hosting a series of road shows around India to meet prospective dealer partners throughout August and September. The Korean car manufacturer is due to commence local retail sales during the second half of 2019.

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Mumbai [India], July 26 (ANI-Businesswire India): Pidilite Industries Limited, India's leading manufacturer of adhesives, sealants and construction chemicals today announced its financial results for the quarter ended June 30, 2017.

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New Delhi [India], July 25 (ANI-Newsvoir): AXELOS, announces the launch of PRINCE2® 2017, the latest version of world's most widely used Project Management Methodology in India.

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New Delhi [India], July 25 (ANI-BusinessWireIndia): L&T Technology Services Limited (LTTS) has announced its results for the first quarter ended June 30, 2017. The company's quarterly revenue rose 6.3 percent Year-on-Year to USD 128 million, on the back of successful project executions and new orders.

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New Delhi [India], July 25 (ANI): Reacting at the Union Cabinet move to push electric mobility in the country, Society of Manufacturers of Electric Vehicles (SMEV), Director- Corporate Affairs Sohinder Gill said that the government should immediately kick start the mass adoption of EVs in the country.

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New Delhi [India], July 25 (ANI-NewsVoir): Sunil Kant Munjal led Hero Enterprise has committed a strategic stake and shall invest USD 10 million in Corvi LED Light, a pioneering and technology-reshaping consumer lighting firm based in Mumbai that already has over ten Red Dot Design Award winning products under its belt.

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New Delhi [India], July 25 (ANI-NewsVoir): Shardul Amarchand Mangaldas & Co. (SAM & Co.) advised affiliates of GE in relation to the sale of their entire shareholding in their Cards business in India.

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New Delhi [India], July 25 (ANI): With a view to provide impetus to domestic manufacturing of hybrid and electric vehicles (collectively termed as XEVs), the Government of India approved the National Mission on Electric Mobility in 2011 and subsequently National Electric Mobility Mission Plan 2020 was unveiled in 2013.

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Indian economic reform infusing confidence in investors

Updated: Jul 25, 2017 15:58 IST     

New Delhi [India], July 25 (ANI): With the National Stock Exchange's (NSE) Nifty crossing the 10,000 mark earlier today, market analysts believe that this new feat can be attributed to the ongoing economic reforms in the country, which is infusing confidence among investors.

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