Thu, May 25, 2017 | updated 02:20 PM IST

Ola initiates campaign to reduce carbon emissions in metro cities

Updated: Aug 03, 2016 11:59 IST      
Ola initiates campaign to reduce carbon emissions in metro cities

New Delhi, Aug 3 (ANI): Taxi aggregator Ola announced introduction of first-of-its kind "#DoYourShare" campaign that has taken shared mobility to a new level.

Ola plans to install a unique 'Billboard' at prominent junctions in the three cities to display and track carbon emission levels saved in real-time by commuters using 'Ola Share' rides in the respective cities.

The campaign will encourage citizens to adopt shared mobility and help reduce negative impact on the environment, by helping reduce carbon emissions in the city. The initiative goes live from the first week of August, across three Indian cities: Mumbai, Delhi and Bangalore.

The entire campaign has been gamified for the three cities to compete against each other to achieve a set target of reduction in carbon emissions during this period. The 'Billboard' and live digital counters on social media will track the carbon emission levels real-time and act as a reference point for commuters to 'do their share' towards building a green, sustainable and congestion-free city.

This initiative by Ola is powered by 'The World Resource Institute' (WRI), a global research organization working towards a creating low carbon economy. Together with WRI's expertise and the support of millions of users, Ola aims at reducing carbon emission by 1200 tonnes - 400 tonnes respectively in each city - Bangalore, Delhi and Mumbai, contributing to 1200 tonnes of emissions reduced nationally in the fortnight.

"Shared mobility is the new paradigm for sustainable transportation. With Ola's '#DoYourShare' campaign, our goal is to help cities reduce on-road congestion and unhealthy traffic jams, by encouraging more and more commuters to opt for Ola Share. It will be interesting to see the three cities race for clean air, as their citizens compete to contribute towards reduced emissions, responsibly," said Head of Categories and CMO at Ola, Raghuvesh Sarup.

"We intend to take this campaign to other cities as well and relentlessly work towards building sustainable mobility solutions for the country, as we advance on our mission of building mobility for a billion Indians," he added.

"Initiatives promoting sustainable transportation, such as Ola's ride-sharing offering have the potential to significantly reduce the carbon footprint on the environment. While gaps have existed in measuring the impact - internationally consistent and locally relevant approaches being adopted by major players, would help in better planning and engagement in this space," said Head Business Engagement at WRI India, Vivek P. Adhia.

"We believe the proliferation of such initiatives would help support ambitious climate action at the ground level and play a key role in accelerating progress towards India's national commitments on 33 to 35 percent intensity reductions made at Paris COP21 last year," added Adhia. (ANI)

New Delhi [India], May 25 (ANI): Alibaba Mobile Business Group on Thursday announced appointment of Young Li as Head of International Business Department.

Full Story >>

New Delhi [India], May 25 (ANI): JobsForHer (JFH), an online connecting portal that enables women on a professional break to restart their careers and achieve their full potential, announces the launch of its second roadshow.

Full Story >>

Aye Finance raises USD 8 mn from Blue Orchard

Updated: May 25, 2017 13:09 IST     

New Delhi [India], May 25 (ANI): Non-banking finance company (NBFC) committed to transforming micro and small enterprise financing in India Aye Finance has announced raising USD eight million from Blue Orchard, a leading global impact investment manager.

Full Story >>

New Delhi [India], May 25 (ANI-BusinessWireIndia): International Career and College Counseling (IC3) Conference has announced the second edition of the Annual Conference, that will be held in New Delhi on August 30 and 31 2017 at JW Marriott, Aerocity.

Full Story >>

Chennai, (Tamil Nadu), [India], May 25 (ANI-NewsVoir): MindHour, one of the fastest growing Edu-tech startup based out of Kolkata takes a step ahead and excited to launch its exclusive products in Tamil Nadu to touch the lives of school going children of class 6-10, ICSE and CBSE boards.

Full Story >>

Taxmann recognised as GST Suvidha Provider by Govt. of India

Updated: May 25, 2017 10:40 IST     

New Delhi [India], May 25 (ANI): Leading publisher of tax and corporate laws in India Taxmann.com has announced its recognition as the Goods and Services Tax Suvidha Provider (GSP) by the Government of India.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Shardul Amarchand Mangaldas announced today that Shuva Mandal, National Practice Head of Corporate, M&A and Private Equity at SAM & Co., will be joining the USD 100b TATA Group as its Group General Counsel. He will be part of N. Chandrasekaran's special team that will assist in transforming the TATA Group.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Excelity Global, India and Asia Pacific's largest payroll service provider has announced the launch of ezpayroll, a SaaS based payroll solution specifically targeted at SMEs and start-ups in India. Priced from Rs. 9.99, ezpayroll addresses the entire gamut of modern and complex payroll needs of SMEs to ease the administrative burdens associated with payroll processing, government-related compliance and scaling up with growing needs while at the same time providing employees with Tax saving options.

Full Story >>

Aviva Life Insurance Bags 'Product of the Year 2017'

Updated: May 24, 2017 20:42 IST     

New Delhi [India], May 24 (ANI-Businesswire India): Aviva Heart Care has been voted as Product of the Year 2017, for product innovation in the insurance category.

Full Story >>

Union Cabinet scraps FIPB

Updated: May 24, 2017 19:07 IST     

New Delhi [India], May 24(ANI): The Union Cabinet on Monday abolished the 25 year old Foreign Investment Promotion Board (FIPB) that oversees Foreign Direct Investment proposals requiring the government's approval.

Full Story >>

Studying bottom of pyramid banking habits

Updated: May 24, 2017 18:40 IST     

New Delhi [India], May 24 (ANI-Businesswire India): T he Institute of Rural Management Anand (IRMA), along with Grameen Foundation India, recently concluded a study entitled "Scaling Digital Financial Services: Research and Innovation". Aimed at gauging savings and banking habits of the Bottom of the Pyramid (BoP) populace - both rural and urban - the study threw up some interesting revelations.

Full Story >>

New Delhi [India], May 24 (ANI): Income Tax Directorates of Investigation have identified more than 400 benami transactions up to 23 May, 2017.

Full Story >>

BI Worldwide India wins big at the 31st MAA worldwide globes

Updated: May 24, 2017 16:56 IST     

New Delhi [India], May 24 (ANI-Businesswire India): BI WORLDWIDE India, a global leader in delivering technology-enabled engagement and loyalty solutions, has won the Bronze award in the 'Best Business to Business or Trade Marketing Campaign' at the 2016 MAA Worldwide Globes.

Full Story >>

Uttarakhand/Noida, Uttar Pradesh, [India], May 24 (ANI- Business WireIndia): CETPA Infotech, one of the most preferred technical and industrial training companies in the country, offering multi-location training solutions, expert training that is tailored to the requirements of students, corporate and colleges, and virtual training technologies, has announced its updated list of training programmes for this summer.

Full Story >>

New Delhi [India], May 23 (ANI): Largest fertiliser cooperative IFFCO on Tuesday announced its collaboration with Bank of Baroda to launch its co-branded debit card for farmers at a card distribution ceremony organized at their corporate office in New Delhi.

Full Story >>

New Delhi [India], May 23 (ANI): Indian markets are growing at a rapid pace, involving new stakeholders whom until a few years ago did not have any visible and significant presence as far as supply chain space was concerned.

Full Story >>

New Delhi [India], May 23 (ANI-NewsVoir): Adding a new strength to Khadi India's fashion power-house, Aditya Birla Fashion and Retail Ltd. and Khadi and Village Industries Commission, Ministry of MSME, Government of India today announced a strategic collaboration to strengthen the synergies between the two iconic Indian brands.

Full Story >>

BYJU'S unveils personalized learning experience for students

Updated: May 23, 2017 18:05 IST     

New Delhi [India], May 23 (ANI): Education company BYJU'S has launched a major update to its learning app focused at revolutionizing personalized learning experiences for students across grades.

Full Story >>

Maharashtra [India], May 23 (ANI-BusinessWireIndia): Rajiv Gandhi Global Excellence Award Foundation presented 'Rajiv Gandhi Global Excellence Award' in the category - Philanthropy and Entrepreneur to Arun Muchhala, Chairman of ArunMuchhala Group on Sunday 21st May 2017 at The Ashoka Hotel, New Delhi.

Full Story >>

New Delhi [India], May 23 (ANI-NewsVoir): Mahindra First Choice Wheels Ltd., India's number one multi-brand used car products and services company extended its leadership position in the used car industry with a strong performance in F17 in all areas of the business.

Full Story >>