Fri, Oct 21, 2016 | updated 06:02 AM IST

ShalinIndia launches Bollywood style brand movie in collaboration with SSK Films

Updated: Aug 04, 2016 17:21 IST

Gurgaon (Haryana), Aug.4 (ANI-Businesswire India): Distinguished Indian e-commerce platform ShalinIndia has recently launched a twelve minute long brand movie. This extremely well-made short film has been created by SSK Films in Bollywood narrative style.

This twelve minute long brand movie unveils the gripping story of an emerging brand that specializes in traditional and ethnic Indian products, gifts and accessories. Mumbai and New Delhi-based video production company SSK Films has created this compelling brand movie following the typical Bollywood style of storytelling.

Traditional Indian items have always been extremely popular in the Western world. ShalinIndia was founded in 2007 with a vision to deliver the latest and most authentic Indian products to consumers all over the world for a competitive price range. Popular for their exquisite range of traditional and ethnic products, the store offers a stunning collection of apparel, jewelry, home decor products, exclusive Hindu and Buddhist sculptures, arts accessories, and books. ShalinIndia is committed to offering the best level of service and support to their rapidly growing global clientele.

Content is now considered to be the most valuable tool for marketing a brand. The identity and values of a brand can be conveyed using different types of media, video being one of the most powerful alternatives. Recent studies have unveiled that almost 60 percent of the consumers prefer watching a video rather than reading written text. Moreover, it has been observed that video based contents show up in 70 percent of Google's top 100 search results. This has inspired many emerging brands to use videos for efficient brand marketing.

The short brand film for ShalinIndia has been created in the Bollywood narrative style. The viewers of the video will witness the touching story of a homemaker and her struggles to become an entrepreneur. SSK Films has certainly done well to add a human touch to the story by including the common elements of human feelings and sentiment. Finally, like any Bollywood movie, the short video also has a rhythmic and refreshing song. Viewers will be able to enjoy this short film on their desktop or mobile devices. The video is currently available on the homepage of the company website.

Talking about the company's new brand video, the Director of ShalinIndia Sanjay Kumar states, " Every brand has a story to tell. We wanted to tell the story of our brand in a way that entertains the viewers. We are thankful to SSK Films for creating a brand movie that correctly depicts the brand psychology and vision of ShalinIndia." (ANI-Businesswire India)