Fri, May 26, 2017 | updated 02:52 PM IST

ShalinIndia launches Bollywood style brand movie in collaboration with SSK Films

Updated: Aug 04, 2016 17:21 IST      
ShalinIndia launches Bollywood style brand movie in collaboration with SSK Films

Gurgaon (Haryana), Aug.4 (ANI-Businesswire India): Distinguished Indian e-commerce platform ShalinIndia has recently launched a twelve minute long brand movie. This extremely well-made short film has been created by SSK Films in Bollywood narrative style.

This twelve minute long brand movie unveils the gripping story of an emerging brand that specializes in traditional and ethnic Indian products, gifts and accessories. Mumbai and New Delhi-based video production company SSK Films has created this compelling brand movie following the typical Bollywood style of storytelling.

Traditional Indian items have always been extremely popular in the Western world. ShalinIndia was founded in 2007 with a vision to deliver the latest and most authentic Indian products to consumers all over the world for a competitive price range. Popular for their exquisite range of traditional and ethnic products, the store offers a stunning collection of apparel, jewelry, home decor products, exclusive Hindu and Buddhist sculptures, arts accessories, and books. ShalinIndia is committed to offering the best level of service and support to their rapidly growing global clientele.

Content is now considered to be the most valuable tool for marketing a brand. The identity and values of a brand can be conveyed using different types of media, video being one of the most powerful alternatives. Recent studies have unveiled that almost 60 percent of the consumers prefer watching a video rather than reading written text. Moreover, it has been observed that video based contents show up in 70 percent of Google's top 100 search results. This has inspired many emerging brands to use videos for efficient brand marketing.

The short brand film for ShalinIndia has been created in the Bollywood narrative style. The viewers of the video will witness the touching story of a homemaker and her struggles to become an entrepreneur. SSK Films has certainly done well to add a human touch to the story by including the common elements of human feelings and sentiment. Finally, like any Bollywood movie, the short video also has a rhythmic and refreshing song. Viewers will be able to enjoy this short film on their desktop or mobile devices. The video is currently available on the homepage of the company website.

Talking about the company's new brand video, the Director of ShalinIndia Sanjay Kumar states, " Every brand has a story to tell. We wanted to tell the story of our brand in a way that entertains the viewers. We are thankful to SSK Films for creating a brand movie that correctly depicts the brand psychology and vision of ShalinIndia." (ANI-Businesswire India)

New Delhi [India], May 26 (ANI): The most economically developed states are not adequately adding to skill sets, which may result in severe shortages of skilled manpower in the coming years, according to an ASSOCHAM-Thought Arbitrage Paper.

Full Story >>

FICCI to set up StudyinIndia pavilion at NAFSA 2017

Updated: May 26, 2017 13:20 IST     

New Delhi [India], May 26 (ANI): The Federation of Indian Chambers of Commerce and Industry (FICCI), along with the Ministry of Commerce, Government of India and Service Export Promotion Council and in partnership with Education Promotion Society for India will be setting up a 'StudyinIndia' pavilion, leading a delegation of over 50 Indian higher education leaders to the 69th Annual NAFSA conference scheduled to take place from May 28 to June 2 2017, in Los Angeles, U.S.A.

Full Story >>

Atal Pension Yojana registers 53 lakh subscribers

Updated: May 26, 2017 12:36 IST     

New Delhi [India], May 26 (ANI): The subscriber base under the Atal Pension Yojana (APY) reached approximately 53 Lakhs. At present, 235 banks and the Postal Department are involved with the implementation of the scheme. Besides the branches of the banks and CBS-enabled offices of India Post, quite a few banks are sourcing subscribers through their internet banking portals in a paperless environment.

Full Story >>

New Delhi [India], May 26 (ANI): The Central Board of Direct Taxes (CBDT) on Friday issued a clarification on furnishing statements of financial transactions.

Full Story >>

New Delhi [India], May 26 (ANI): The market on Friday witnessed a surge in its trade with the Sensex and Nifty hitting an all time high of 30,862.63 and 9,534.75 respectively.

Full Story >>

New Delhi [India], May 26 (ANI-BusinessWire India): ITC Limited has won the prestigious Porter Prize 2017 award for 'Excellence in Corporate Governance and Integration' and for its exemplary contribution in 'Creating Shared Value'.

Full Story >>

New Delhi [India], May 26 (ANI): C-Zentrix, a Gartner Magic Quadrant for CCI 2016-recognised product company and a cloud-based advance communication management provider on Thursday announced the launch of two new products in its customer engagement solutions portfolio, 'TrixChat' and 'ZenBot'.

Full Story >>

nexGTv now available on Amazon's Fire TV Stick

Updated: May 26, 2017 08:10 IST     

New Delhi [India], May 26 (ANI): nexGTv, a subscription-led video entertainment app on Thursday made its big-screen debut with its launch on Fire TV Stick, a digital streaming device from Amazon, and is now available on Amazon India.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Rakesh Kapur, Joint Managing Director, Indian Farmers Fertiliser Cooperative Limited (IFFCO), has been elected as the Chairman of the International Fertilizer Association (IFA) at the recent IFA's Annual Conference held from May 22nd - 24th in Marrakech, Morocco in which 1400 participants were present.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Unveiled at its Insights 2017 customer conference, Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, has introduced the latest version of Epicor ERP, the global enterprise resource planning solution in use today by thousands of customers in 150 countries worldwide.

Full Story >>

New Delhi [India], May 25 (ANI): Credit rating agency ICRA expects Indian GDP and gross value added (GVA) at basic prices to expand by 7.1 percent and 6.9 percent, respectively, in year-on-year (YoY) terms in Q4 FY2017.

Full Story >>

New Delhi [India], May 25 (ANI): Alibaba Mobile Business Group on Thursday announced appointment of Young Li as Head of International Business Department.

Full Story >>

New Delhi [India], May 25 (ANI): JobsForHer (JFH), an online connecting portal that enables women on a professional break to restart their careers and achieve their full potential, announces the launch of its second roadshow.

Full Story >>

Aye Finance raises USD 8 mn from Blue Orchard

Updated: May 25, 2017 13:09 IST     

New Delhi [India], May 25 (ANI): Non-banking finance company (NBFC) committed to transforming micro and small enterprise financing in India Aye Finance has announced raising USD eight million from Blue Orchard, a leading global impact investment manager.

Full Story >>

New Delhi [India], May 25 (ANI-BusinessWireIndia): International Career and College Counseling (IC3) Conference has announced the second edition of the Annual Conference, that will be held in New Delhi on August 30 and 31 2017 at JW Marriott, Aerocity.

Full Story >>

Chennai, (Tamil Nadu), [India], May 25 (ANI-NewsVoir): MindHour, one of the fastest growing Edu-tech startup based out of Kolkata takes a step ahead and excited to launch its exclusive products in Tamil Nadu to touch the lives of school going children of class 6-10, ICSE and CBSE boards.

Full Story >>

Taxmann recognised as GST Suvidha Provider by Govt. of India

Updated: May 25, 2017 10:40 IST     

New Delhi [India], May 25 (ANI): Leading publisher of tax and corporate laws in India Taxmann.com has announced its recognition as the Goods and Services Tax Suvidha Provider (GSP) by the Government of India.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Shardul Amarchand Mangaldas announced today that Shuva Mandal, National Practice Head of Corporate, M&A and Private Equity at SAM & Co., will be joining the USD 100b TATA Group as its Group General Counsel. He will be part of N. Chandrasekaran's special team that will assist in transforming the TATA Group.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Excelity Global, India and Asia Pacific's largest payroll service provider has announced the launch of ezpayroll, a SaaS based payroll solution specifically targeted at SMEs and start-ups in India. Priced from Rs. 9.99, ezpayroll addresses the entire gamut of modern and complex payroll needs of SMEs to ease the administrative burdens associated with payroll processing, government-related compliance and scaling up with growing needs while at the same time providing employees with Tax saving options.

Full Story >>

Aviva Life Insurance Bags 'Product of the Year 2017'

Updated: May 24, 2017 20:42 IST     

New Delhi [India], May 24 (ANI-Businesswire India): Aviva Heart Care has been voted as Product of the Year 2017, for product innovation in the insurance category.

Full Story >>