Sun, Apr 30, 2017 | updated 12:35 PM IST

Ola's '#DoYourShare' campaign aims to reduce carbon emissions by over 1200 tons across Delhi, Mumbai Bangalore

Updated: Aug 04, 2016 18:11 IST      
Ola's '#DoYourShare' campaign aims to reduce carbon emissions by over 1200 tons across Delhi, Mumbai Bangalore

New Delhi, Aug.4 (ANI): Ola, India's most popular mobile app for transportation, with the introduction of a first-of-its kind "#DoYourShare" campaign, has taken shared mobility to a new level. Ola plans to install a unique 'Billboard' at prominent junctions in the three cities to display and track carbon emission levels saved in real-time by commuters using 'Ola Share' rides in the respective cities. The campaign will encourage citizens to adopt shared mobility and help reduce negative impact on the environment, by helping reduce carbon emissions in the city. The initiative goes live from the first week of August, across three Indian cities: Mumbai, Delhi and Bangalore.

The entire campaign has been gamified for the three cities to compete against each other to achieve a set target of reduction in carbon emissions during this period. The 'Billboard' and live digital counters on social media will track the carbon emission levels real-time and act as a reference point for commuters to 'do their share' towards building a green, sustainable and congestion-free city. This initiative by Ola is powered by The World Resource Institute (WRI), a global research organization working towards a creating low carbon economy. Together with WRI's expertise and the support of millions of users, Ola aims at reducing carbon emission by 1200 tonnes - 400 tonnes respectively in each city - Bangalore, Delhi and Mumbai, contributing to 1200 tonnes of emissions reduced nationally in the fortnight.

Raghuvesh Sarup, Head of Categories & CMO at Ola said, "Shared mobility is the new paradigm for sustainable transportation. With Ola's '#DoYourShare' campaign, our goal is to help cities reduce on-road congestion and unhealthy traffic jams, by encouraging more and more commuters to opt for Ola Share. It will be interesting to see the three cities race for clean air, as their citizens compete to contribute towards reduced emissions, responsibly." He further added, "We intend to take this campaign to other cities as well and relentlessly work towards building sustainable mobility solutions for the country, as we advance on our mission of building mobility for a billion Indians."

Vivek P. Adhia, Head Business Engagement at WRI India said "Initiatives promoting sustainable transportation, such as Ola's ride-sharing offering have the potential to significantly reduce the carbon footprint on the environment. While gaps have existed in measuring the impact - internationally consistent and locally relevant approaches being adopted by major players, would help in better planning and engagement in this space. We believe the proliferation of such initiatives would help support ambitious climate action at the ground level and play a key role in accelerating progress towards India's national commitments on 33-35% intensity reductions made at Paris COP21 last year. We are thrilled that Ola is using our toolkit to measure their emissions impact on the environment. This is the first step in contributing towards environment-friendly cities in the country."

Since launch in October 2015, Ola's shared mobility solutions have effectively saved over 20 lakh litres of fuel, reduced CO2 emissions of close to 48 lakh kilograms and helped 37 lakh vehicles to stay off the road. Running successfully across 7 cities, Ola Share is the most preferred choice of shared mobility in India. (ANI)

New Delhi [India], Apr 29 (ANI): Union Finance Minister Arun Jaitley on Saturday said that the penalising powers of the Enforcement Directorate (ED) should be used expeditiously in cases of non- compliance.

Full Story >>

NITI Aayog rules out taxing agricultural income

Updated: Apr 29, 2017 15:54 IST     

Hyderabad (Telangana) [India], Apr 29 (ANI): Rubbishing claims of taxes being levied on agricultural income, NITI Aayog Vice Chairman Arvind Panagariya stated that there has been no such proposal put forth by the chamber.

Full Story >>

New Delhi [India], Apr 29 (ANI-BusinessWireIndia): The latest version of U-Dictionary Android app (v 2.6.1) now allows you to just Copy an English Word in a WhatsApp message and instantly get the meaning in your native language via Tap to Translate feature.

Full Story >>

New Delhi [India], Apr 29 (ANI-NewsVoir): 96 percent of organizations have Digital Transformation initiatives on their roadmap and more than half of those initiatives are in process now. There is obviously a huge appetite across enterprises to utilize innovation for competitive advantage and this places a huge burden on businesses to deliver access to services, data and apps, at any time and from anywhere 24.7.365.

Full Story >>

New Delhi [India], Apr 29 (ANI): The Ministry of Corporate Affairs (MCA) on Saturday sent notices to around two lakh inoperative companies ordering them to terminate operations and de-register themselves from the MCA.

Full Story >>

Time for India to be tax-compliant: Jaitley

Updated: Apr 29, 2017 13:06 IST     

New Delhi [India], Apr 29 (ANI): Introspecting the non-compliance of tax havens with currency and fiscal reforms, Union Finance Minister Arun Jaitley on Saturday asserted that it is important for the Indian economy to move from a non-compliant to a highly-compliant state.

Full Story >>

Join the Breathefree movement and #SAVEYOURLUNGS

Updated: Apr 29, 2017 11:53 IST     

New Delhi [India], Apr 29 (ANI-BusinessWireIndia): Our choice of living has made us vulnerable to many lifestyle diseases. Smoking, no physical activity, food preferences and environmental factors like dust storm and pollution are making our lungs weak.

Full Story >>

New Delhi [India], Apr 29 (ANI-BusinessWireIndia): Arch Academy of Design as a host partner institution in India with support of the Government of Rajasthan hosted an International Cultural Governance Workshop at Zorba, The Buddha, Ghitorni Delhi with collaboration of European Network on Cultural Management and Policy, Creative Europe, The Creative Enterprise Programme of the European Union, The University of Antwerp and The University of the Arts, London.

Full Story >>

New Delhi [India], Apr 29 (ANI-NewsVoir): OnePlus, a global mobile technology startup on Friday hosted the first edition of TEDxBangaloreSalon for 2017 - an initiative aimed at inspiring innovation, sparking discussion and promoting knowledge sharing.

Full Story >>

Direct Create to add 1000 makers to the platform

Updated: Apr 29, 2017 09:17 IST     

New Delhi [India], Apr 29 (ANI): Direct Create, a collaboration-based community platform built to rapidly scale the handmade sector on Friday announced its plans to bring in an additional 1000 makers along with a count of over 200 designers in the coming quarter.

Full Story >>

Amazon, Rocking Deals collaborate to sell refurbished phones

Updated: Apr 29, 2017 09:06 IST     

New Delhi [India], Apr 29 (ANI): E-commerce platform Amazon on Friday announced its partnership with Rocking Deals for the sale of refurbished phones within its 'seller warranty.'

Full Story >>

New Delhi [India], Apr 29 (ANI): Mobile and desktop advertising network AppsDiscover Technologies Pvt. Ltd on Friday announced the appointment of Muhammad Jumhari as the Country Head-Indonesia.

Full Story >>

CBDT inks two APAs with taxpayers

Updated: Apr 28, 2017 20:28 IST     

New Delhi [India], Apr.28 (ANI): The Central Board of Direct Taxes (CBDT) has signed two Unilateral Advance Pricing Agreements (APAs) with Indian taxpayers, strengthening the government's commitment to fostering a non-adversarial tax regime

Full Story >>

UK Iridium brings best of world to Kandivali

Updated: Apr 28, 2017 19:58 IST     

Mumbai [India], Apr 28 (ANI-Businesswire India):At a time when homes in Mumbai are getting more and more unaffordable, comes a breath of fresh air. Right in the heart of this bustling city, is an oasis of peace and comfort. Luxurious homes that are grand like your dreams, and well priced to suit your pockets! UK Iridium, a magnificent dream by UK Realty, brings you a 3.5 acres property that you can now call home!

Full Story >>

New Delhi [India], Apr 28 (ANI-NewsVoir): Department of Public Enterprises, Ministry of Heavy Industries and Public Enterprises, Government of India, in collaboration with PHD Chamber and ONGC is organising a mega CSR Fair and Thematic Conferences from 4th to 6th May, 2017 at Pragati Maidan, New Delhi.

Full Story >>

H1B Visa issue might trouble India, says Arvind Subramanian

Updated: Apr 28, 2017 18:37 IST     

New Delhi [India], Apr 28 (ANI): Chief Economic Advisor Arvind Subramanian on Friday expressed his concern over the H1B Visa issue, saying that if we start getting restrictions on the visa then it is going to be a problem for India.

Full Story >>

New Delhi [India], Apr 28 (ANI-NewsVoir): OTTOEDGE, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100 percent subsidiary of MAN Truck and Bus AG, Germany, the world's leading manufacturer of trucks and buses.

Full Story >>

New Delhi [India], Apr 28 (ANI-NewsVoir): IndianBlueBook (IBB), the industry-first 'pricing and analytics' platform for new and pre-owned vehicles in India, today released its study "Residual Value Analysis of the Luxury Car Segment in India - 2017."

Full Story >>

New Delhi [India], Apr 28 (ANI-NewsVoir): Spaces, Amsterdam-born creative workspace pioneer, has launched its first location in Gurugram. Located in Cyber City, the newly launched facility marks the company's first Indian entry.

Full Story >>

New Delhi [India], Apr 28 (ANI-BusinessWireIndia): The Ministry of Electronics and Information Technology, Government of India, spearheaded a number of initiatives to promote digital payment solutions and cashless transactions in line with the Prime Minister's Vision of creating a "Digital India."

Full Story >>