Tue, Dec 6, 2016 | updated 12:07 AM IST

Ventura Business Solutions, Smart Medical Systems launches smartest 'GI Endoscopy' technology in India

Updated: Aug 10, 2016 13:09 IST

New Delhi, Aug 10 (ANI): Ventura Business Solutions introduced India's first Smart endoscopy technology, G-EYE™ endoscope and NaviAid™ in a strategic partnership with Israel based, Smart Medical Systems, a developer and manufacturer of world-leading gastrointestinal (GI) endoscopy devices.

In India and other parts of the world, Endoscopy procedures give only 60 percent detection rate but with use of SMART's G-EYE Endoscope technology, this detection rate gets enhanced to 98 percent thus, almost eliminating missing of detection of any growth that may need surgery or loss of life later on.

This revolutionary solutions can improve the diagnosis and therapy of GI (gastro-intestinal) disorders and diseases, most notably, colorectal cancers.

Colorectal cancer is the third most common cancer in men and the second most common cancer in women worldwide and there are a growing number of colorectal cancer patients in India.

With this new G-EYE™ endoscope technology doctors can ensure early diagnosis and effective treatment of colorectal cancer and other gastrointestinal diseases which are common in the country.

The products have received rave reactions from well-known hospital chains in India including Asian Institute of Gastroenterology, Fortis, Apollo, Max, Gangaram, Aster CMI, Sunshine, Manipal, Columbia Asia Hospitals, and PGI Chandigarh.

The two companies held a special event to launch Smart's product line in New Delhi as a part of their strategic partnership, under which Ventura will deploy Smart's products in the Indian and South Asian market.

The launch event was graced by internationally acclaimed Nutrition and Gastroenterology Expert, Dr. Zamir Halpern from Tel Aviv Sourasky Medical Center, Israel.

SMART's flagship product, the G-EYE™ endoscope, uses innovative balloon technology to uncover pre-cancerous polyps that are hidden behind the colon's natural folds. Pricewise, Smart's solution costs almost 1/5th of the nearest competitor, which means it is highly affordable for the hospitals and patients alike.

The company has additional balloon products under development and commercialization, designed to allow standard endoscopes to access and visualize portions of the GI tract currently only accessible with the use of highly specialized equipment.

The G-EYE™ endoscopy technology also provides the ability to perform double balloon enteroscopy on-demand which means no prior preparations of the equipment or the patient is required.

Speaking about the clinical impact of newly launched products on contemporary gastroenterology, internationally acclaimed Nutrition and Gastroenterology Expert, Dr. Zamir Halpern from Tel Aviv Sourasky Medical Center, Israel said, "Smart's new -EYE™ endoscope and NaviAid™ solutions significantly enhance the technical and therapeutic aspects of colonoscopy and enteroscopy procedures. It is a unique opportunity and great privilege for me to share my clinical experience with Smart's unique product platform, which represents a new standard of care in colorectal cancer prevention and GI endoscopy."

Speaking on partnership with Ventura, Misha Krakowsky, Executive Director of Asia Pacific for Smart Medical Systems said, "Our alliance with Ventura provides us with a great opportunity to serve the medical community in India, enhancing physicians' capabilities during endoscopy procedures and providing better treatment for patients."

Satya K, President and CEO of Ventura Business Solutions said, "Smart Medical's technology offers a unique value proposition to medical centers, physicians and patients. Our mission is to make this unique technology highly accessible to hospitals and endoscopy centers." (ANI)