Thu, Apr 27, 2017 | updated 05:02 AM IST

Indo Count forays into domestic home textile market with 'Boutique Living'

Updated: Aug 11, 2016 07:26 IST      
Indo Count forays into domestic home textile market with 'Boutique Living'

New Delhi, Aug.11 (ANI): Indo Count Retail Ventures P. Ltd (ICRVL), a subsidiary of Indo Count Industries Limited (ICIL), today announced its entry into Rs.13000 crore domestic bed linen market with the launch of 'Boutique Living' range of Bed Linen products. Range of 'Boutique Living' products will be available across the country by the month-end.

With their expertise and understanding of the industry, Indo Count has become a leading export oriented textile manufacturer and a preferred partner for some of the best-known global retail, hospitality and fashion-brands. Vertically integrated manufacturing already in place, the company has committed Rs.25 crore for strengthening its domestic sales, marketing networks and logistics.

"With growing exports, we thought it is right time to introduce our high quality affordable products for Indian consumers. The vertically integrated manufacturing facilities make our products for domestic market affordable and we are all set to meet the growing domestic demand as well," Mr. Mohit Jain, Managing Director, ICIL said.

"We are targeting to capture about 25% share of the bed linen market in the next 5 years", Mr. Asim Dalal, Managing Director, ICRVL.

"Boutique Living, as the name suggests, is an aspirational brand launched by us to showcase its refined quality bed linen offerings. With robust R&D, technical know-how and in-house production, the brand offers the Indian consumer superior quality products ranging from 300 TC - 1000 TC", he added.

Boutique Living Innovative products have some unmatched specialties which distinguishable them from others. Innovative bed linen products such as Rejuve and Fahrenheit Sheets offer not only comfort but health benefits as well. The products have unique specialties in terms of health benefits like skin care, temperature control and other therapeutic effects.

"The product range starts from Rs.2000 per bedsheet set and goes up to Rs.8000 for a premium category, over all Indo Count is offering 139 product-designs and themes to cater to every customer's individual needs and tastes", informed Mr. Dalal.

Unveiling its Launch Collection of 'Boutique Living' the company exhibited a range of luxury, colors and patterns inspired from across the globe. The collection comprises of four ranges with various sub-ranges that are crafted with innovation and technology.

The wide range include The Highlife - A range of luxury bed linen - with six sub ranges of Vignette (400 TC), Elegante (400 TC), Marrakesh (300 TC), Serenity (600 TC), Infinity (1000 TC) and Dobby (400 TC)}and other ranges includes YAH (Young @ Heart), Trendsetter and Refresh.

Under Refresh range, the company is offering a unique product that is -Fahrenheit Sheets 37° (360 TC). "Every night, human body undergoes a remarkable temperature change. This extreme change of temperature sometimes causes discomfort while sleeping. The Fahrenheit sheets come with a special feature of absorbing heat, i.e. storing heat & releasing heat, as and when required by the body. This phase-changing material enables comfortable sleep. After a hard day's work, earn yourselves those eight hours of undisruptive sleep. Add Fahrenheit sheets to your daily needs, for a healthy sleep," Mr. Dalal said.

Under Refresh category, the company is offering yet another innovative product that is - Rejuve (300 TC) which is a therapeutic range collection with the benefits of Vitamin E, Aloe Vera and Jojoba oil. The range offers wrinkle -free bed sheets and has a silky hand feel due to Jojoba oil. Aloe Vera helps the skin retain moisture and prevents it from drying and cracking. It is a strong skin care expert. (ANI)

New Delhi [India], Apr 26 (ANI): Emaar India, the iconic brand and leading global property developer, has received the Occupancy Certificate for its LEED-certified Integrated IT Park Complex Digital Greens, located in Sector 61, Gurgaon.

Full Story >>

Yahoo India homepage gets brand new look

Updated: Apr 26, 2017 15:59 IST     

New Delhi [India], Apr 26 (ANI-BusinessWireIndia): We're excited to announce the new Yahoo Homepage, along with updates to Yahoo Finance, Yahoo Cricket and Yahoo Lifestylefor users in India.

Full Story >>

New Delhi [India], Apr 26 (ANI): Expanding its horizons, Capillary Technologies announces the initiation of its first technology team overseas, with Tony Wang as its newly appointed Director of Technology.

Full Story >>

New Delhi [India], Apr 26 (ANI-BusinessWireIndia): CSS Corp, a leading IT Services and Technology Support company, today announced the opening of its new global delivery centre in International Tech Park (ITPB), Bangalore to house the company's expanding Infrastructure Management and Tech Support Business.

Full Story >>

New Delhi [India], Apr 26 (ANI): Tutoring is a highly remunerative vocation in India but not many private and home tutors are aware of the best ways of cashing in on their potential in this highly competitive digital ecosystem.

Full Story >>

New Delhi [India], Apr 26 (ANI): India's leading Bitcoin and Blockchain company Unocoin on Wednesday announced taking a step closer towards a frictionless experience in buying Bitcoin for Indians.

Full Story >>

No plans to impose tax on agriculture income: Jaitley

Updated: Apr 26, 2017 13:52 IST     

New Delhi [India], Apr 26 (ANI): Union Finance Minister Arun Jaitley on Wednesday asserted that that the Centre has no plans to impose any tax on agriculture income, while acknowledging that as per the Constitutional Allocation of Powers, the central government has no jurisdiction to impose tax on agricultural income.

Full Story >>

New Delhi [India], Apr 26 (ANI-NewsVoir): UCWeb, part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the 'Super 1000' Program launched in March 2017.

Full Story >>

New Delhi [India], Apr 26 (ANI): The Reserve Bank of India (RBI) on Wednesday imposed monetary penalty on the Hongkong and Shanghai Banking Corporation Ltd. and the Kotak Mahindra Bank for violation of instructions on reporting requirements of FEMA 1999.

Full Story >>

New Delhi [India], Apr 26 (ANI-NewsVoir): Delhi has another reason to rejoice as this year, the prestigious Dada Saheb Falke Excellence Award has been bestowed for best Video album of the year to Rajeev Kapur and Sweety Kapur starrer Sath Mere - Love Never ends.

Full Story >>

New Delhi [India], Apr 26 (ANI-NewsVoir): Melsh Tours India, recently conducted two back to back 10 Day cricket tours to India that saw active participation from South African young teams, Cape Invitational XI from Namibia on one tour and CK All Stars XI from South Africa on another.

Full Story >>

New Delhi [India], Apr 26 (ANI): The market on Wednesday witnessed a surge in the Indian rupee in its initial gains and breached the 64 mark against the US dollar.

Full Story >>

New Delhi [India], Apr 26 (ANI): Online recruitment marketplace AasaanJobs has announced phenomenal business growth of over 40 percent in its overall business via its mobile application, which helps thousands of candidates across India to find the right job based on their skills and requirements.

Full Story >>

New Delhi [India], Apr 26 (ANI): Siemens Healthineers has announced successful installation of India's first fully automated Aptio Automation track with multidiscipline modalities at the Aspira Pathlab and Diagnostic Limited, Mumbai.

Full Story >>

New Delhi [India], Apr 26 (ANI-NewsVoir): Shardul Amarchand Mangaldas has great pleasure in announcing the joining of Amit Khansaheb together with a team of 5 other Partners, who were until recently with the firm of BMR Legal.

Full Story >>

New Delhi [India], Apr 25 (ANI): Self-regulatory organization and industry association of the microfinance industry in India Microfinance Institutions Network (MFIN) on Tuesday launched the financial literacy mobile app for microfinance clients.

Full Story >>

e-SOT, e-PRAN cards launched for Atal Pension Yojana users

Updated: Apr 25, 2017 18:16 IST     

New Delhi [India], Apr 25 (ANI): To benefit and digitally empower over 45 lacs Atal Pension Yojana (APY) subscribers, the facility of online viewing of the statement of transaction (e-SOT) and e-PRAN cards were launched on Tuesday.

Full Story >>

New Delhi [India], Apr 25 (ANI-NewsVoir): CFA Society India, one of the 147 CFA Institute member societies, jointly hosted its annual Putting Investors First event 'Rethinking Financial Services for Millennials' in association with the Institute of Chartered Accountants of India (ICAI) and National Securities Depository Limited (NSDL).

Full Story >>

New Delhi [India], Apr 25 (ANI-NewsVoir): India's largest financial marketplace for loans and credit cards Paisabazaar.com on Tuesday announced a first of its kind strategic partnership with YES BANK, India's fifth largest private sector bank.

Full Story >>

New Delhi [India], Apr 25 (ANI-NewsVoir): Delhi NCR residents can look forward to more bespoke travel experiences with Wanderers' Footprints Travel Boutique opening its first office in the Indirapuram area.

Full Story >>