Tue, Feb 21, 2017 | updated 01:43 AM IST

HouseFull launches first digital campaign 'No Rok Tok'

Updated: Aug 12, 2016 18:25 IST

New Delhi, Aug.12 (ANI-Newsvoir): Housefull.com, India's premier furniture and furnishings destination launched its first - Digital Campaign - 'No Rok Tok', highlighting a magnificent range of durable furniture pieces with unique colours, design combinations and utility driven shapes to fit within traditional and modern houses.

The digital campaign is conceptualized by Lowe Lintas and directed by Shayondeep Pal. The film revolves around the unique concept of No Rok Tok. Traditionally, every one of us faced restrictions over the way we used our furniture, fearing breakage or damage. But HouseFull furniture being sturdy and durable, gives us the liberty to use it without unnecessary limitations.

"Lowe Lintas has done a great job in conceptualizing this campaign, which clearly conveys our strength to the consumers. It's a different and unique take on the whole idea of furniture. It just doesn't talk about design but also focusses on one of the most important factors that the Indian consumer considers while buying furniture - Durability. This is our very first digital campaign and we are excited about it.", said Akshay Chaturvedi, CEO, Housefull.com.

The film opens with a small kid jumping and dancing on the bed with joy, when suddenly his mother walks in to his room. As soon as the kid sees his mother, he freezes in the fear of being scolded for dancing on the bed. However, the mother smiles and asks, why he hasn't switched on the music, thereby highlighting the idea that in a house furnished by HouseFull's durable furniture, there is No Rok Tok.

"Though the Indian consumer is warming up to the idea of buying furniture online, they still remain concerned about the durability of the furniture bought online. HouseFull wanted to address this concern and I feel the campaign No Rok Tok furniture is a beautiful expression of the same. This is our first ever chance to showcase our stylish, yet durable range of furniture and we wanted to make a digital film because that's the media that our consumers are consuming. We are pleased to have Lowe Lintas as our partners; they have done a great job on this campaign.", said Sana Ahsan, Brand Manager, Housefull.com.

Their exquisite furniture collection includes a vast variety of stylish pieces such as Sofa Sets, Dining Tables, Bedroom Sets, andWardrobes to furniture accessories such as Shoe Cabinets, Book Cases, Bean Bags and Furnishings.

Housefull.com is an online Furniture and Furnishings market place. It provides the best-in-class furniture solutions with quick delivery and after- sales service. Equipped with an in-house research and development team for engineering the furniture, the products are exclusively designed to best match the preferences and expectations of different buyers. (ANI-Newvoir)

Mumbai [India], Feb. 20 (ANI): Tata Consultancy Services (TCS) Ltd on Monday appointed V. Ramakrishnan as the Chief Financial Officer (CFO) of the company.

Full Story >>

Mumbai, [India], Feb. 20 (ANI): Reliance Jio Infocomm Ltd and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The most anticipated Goods and Services Tax (GST) bill, which is most likely to be a game-changer in terms of cost cutting will provide leverage to implement cost cutting mechanisms, thus paving way for consumers to avail Gensets at lower costs, said Sanjeev Nimkar, Vice President, Business Head Kirloskar Oil Engines Ltd., at the launch of their new range of High Horsepower (HHP) Gensets.

Full Story >>

New Delhi [India], Feb.20 (ANI): Kissandhan Agri Financial services Pvt. Ltd (Kissandhan), a wholly-owned subsidiary of Sohan Lal Commodity Management Pvt Ltd (SLCM Group), India's leading post harvest agri-management Group, today announced activation of loan facility at Narela Mandi, which is Asia's largest mandi for wheat and rice. The company has also started penetrating the market at Bikaner Mandi in Rajasthan and Latur Mandi in Maharashtra.

Full Story >>

Kolkata (West Bengal) [India], Feb.20 (ANI-Businesswire India): India's much acclaimed inner wear brand; Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year, which reiterates the brand's proposition of comfort in a fun and lively manner.

Full Story >>

New Delhi [India], Feb 20 (ANI): NEC Corporation today announced that NEC Laboratories Europe has developed a new technology, Net2Vec that brings Artificial Intelligence (AI) to communication networks.

Full Story >>

Idea launches 4G services in UP West

Updated: Feb 20, 2017 16:12 IST

New Delhi [India], Feb 20 (ANI): Telecom operator Idea Cellular on Monday announced the launch of world class 4G services in UP West Telecom circle.

Full Story >>

TCS approves buyback of up to 5.6 crore shares

Updated: Feb 20, 2017 15:56 IST

New Delhi [India], Feb 20 (ANI): The Tata Consultancy Services (TCS) board on Monday announced buyback of up to 5.6 crore equity shares of the company for an aggregate amount not exceeding Rs. 16,000 crore.

Full Story >>

New Delhi [India], Feb 20 (ANI): The State Bank of India (SBI) on Monday announced rebranding of its corporate website as 'bank.sbi' from earlier sbi.co.in in respect of generic Top Level Domain (gTLD). gTLD adoption that enables an organization to use its corporate name (.sbi) as their website's top-level identifier.

Full Story >>

New Delhi [India], Feb 20 (ANI): Largest online marketplace Snapdeal on Monday revealed interesting statistics around its zero cost EMI offering, launched in December 2016.

Full Story >>

New Delhi [India], Feb 20 (ANI): Microsoft on Monday announced its strategic partnership with Flipkart to provide consumers in India with the best online shopping service.

Full Story >>

New Delhi [India], Feb 20 (ANI): India-born chief executive of Microsoft Satya Nadella on Monday said that the company is very excited about the potential of augmented reality along with Microsoft's Cortana's AI offering, which has the capability to do human-level speech recognition.

Full Story >>

New Delhi [India], Feb 20 (ANI): India's top mobile balance management service app True Balance on Monday announced that it has raised a sum of Rs. 100 crore in Series B round of funding from Softbank Ventures Korea.

Full Story >>

New Delhi [India], Feb 20 (ANI): Global OTT leader in South-Asian content YuppTV on Monday announced that it has entered an exclusive partnership with ETV Telugu in the United States.

Full Story >>

New Delhi [India], Feb 20 (ANI): Connect Broadband, the telecom arm of the Videocon Group and market leader in broadband in Punjab has collaborated with Indian mobile wallet major 'MobiKwik' to offer and promote cashless digital transactions.

Full Story >>

New Delhi [India], Feb. 19 (ANI): CAclubindia's Goods and Services Tax (GST) app became the number one app on GST on Google Play Store, with a successful 85,000 plus downloads within a month's time, scoring an average of 4.4 rating by over 700 users.

Full Story >>

New Delhi [India], Feb. 19 (ANI): Indian food processing sector has the potential to attract USD 33 billion of investment and create nine million jobs by FY 2024, revealed an ASSOCHAM-Grant Thorton Research paper.

Full Story >>

New Delhi [India], Feb. 19 (ANI): ONE Co.Work, the end-to-end co-working space provider, announced the launch of its Gurugram-based co-working office on Saturday. The event received a phenomenal response from the start-up community, investors, freelancers, and bloggers, and was also attended by several industry veterans.

Full Story >>

New Delhi [India], Feb. 18 (ANI): Khadi and Village Industries Commission (KVIC) which has, in the last six months, bagged large orders from several public and private sector companies since the Narendra Modi government came to power, has bagged the largest ever order from the Ministry Of Health on February 16, 2017.

Full Story >>

New Delhi [India], Feb. 18 (ANI-BusinessWire India): Working towards its vision of enhancing the employability of youth by skill development, CMC Skills Pvt. Ltd. in consortium with Mitcon Consultancy Services Limited was recently selected by Jharkhand Skill Development Mission to Establish and Operate Mega Skill Development Centre in Jharkhand on PPP mode.

Full Story >>