Thu, Dec 8, 2016 | updated 03:23 PM IST

Zippo partners with William Penn to strengthen footprint in India

Updated: Aug 17, 2016 17:14 IST

New Delhi, Aug 17 (ANI): Iconic lifestyle brand Zippo is excited to announce its partnership with William Penn Pvt. Ltd., the largest multi-brand retail store chain of premium and luxury men's accessories in India.

As exclusive distributor, WPPL will ensure Zippo's widespread availability of products at retailers throughout India, which will include new and iconic Zippo Windproof Lighter designs.

"We are extremely excited to have the opportunity to distribute Zippo lighters across India, as well as sell them in all our own stores," said Co-Founder and Managing Director of WPPL, Nikhil Ranjan.

"The addition of an iconic brand like Zippo to the existing quality brands we distribute will enable us to work even closer and further strengthen our relationship with Indian retailers. We are always looking for ways to improve our performance and reach new customer bases, so I am confident that our association with Zippo will prove to be fruitful and one of immense success," added Ranjan.

Zippo products are available in more than 160 countries, with India being a prominent focus for the brand. Customers in India will be able to choose from an extensive range of lighters offering the very latest designs and finishes.

WPPL plans to further develop the distribution base for Zippo products in India working with a variety of different retailers to ensure the brand has strong visibility in the key towns and cities across the country. Zippo products will also be available in the 28 William Penn stores and three shop-in-shop operations in 10 cities.

"A multi-faceted nation like India is one of the most-sought after markets for global consumer brands like Zippo," said Vice President Global Marketing, David Warfel.

"WPPL have a proven track-record of distributing quality brands to other retailers. We believe they can have further success with Zippo products. The brand personality resonates with our own and we're enthusiastic about reaching new and existing customers by offering them a fantastic range of products and designs," added David Warfel.

WPPL will be present at this year's gifts India exhibition from August 19th-22nd at the Nehru Centre in Mumbai, with a wide selection of Zippo products on display at their booth (one P and two P on the ground floor) allowing potential retailers to explore the range and discuss the potential to stock Zippo products. (ANI)