Tue, Oct 25, 2016 | updated 01:32 AM IST

Atlanta Healthcare, Britain's Cambridge Mask Co tie-up to promote anti-pollution masks

Updated: Aug 27, 2016 12:39 IST

New Delhi [India], Aug 27 (ANI): Atlanta HealthcareTM, one of the pioneers in air purifier segment in India in partnership with Britain's Cambridge Mask Co. has announced the launch of military grade anti-pollution Atlanta Healthcare Cambridge Mask for the Indian market.

The move will help strengthen Atlanta Healthcare's presence in air purification space and is in line with the Atlanta Healthcare's vision of fighting air pollution in India.

"We are excited to be working in close partnership with Cambridge Mask Co. and bring world class pollution masks to the Indian market to combat extreme air pollution. While we have best of class products to cater to indoor air pollution, we felt that quality products like Cambridge mask would help our customers to breathe pure even when outdoor," said CEO Atlanta Healthcare, Vibhor Jain.

"The patented Military Grade filtration technology from the Cambridge Mask company made them the obvious choice for association. This move will allow us to venture into a wider community and expand our consumer base in the country. We are very careful in choosing partners who can seamlessly reflect our brand and Cambridge Mask Co.," added Vibhor Jain.

Atlanta Healthcare Cambridge Mask use military grade technology giving protection against dust pollution up to the level of 0.3 micron, gas pollution, nearly 100 percent of viruses and bacteria.

The masks come with 3 layers of protection, which consists of primary filter layer designed to filter out larger particles such as dust and pm10 and three-ply micro particulate layer designed to block particulate pollution such as pm2.5.

The Military Grade Carbon Layer - made from a 100 percent pure activated carbon cloth, which was originally invented by the UK Ministry of Defence and comprises of a series of activated carbon filaments, each about 2,000 nanometres in diameter.

The pores in each filament are 25 times smaller than those in standard carbon materials, and therefore more powerful. This means that bacteria and viruses are drawn to the surface from further away.

"Cambridge Mask Co. are excited to be entering Indian market and now offering customers a new choice of masks. We believe no child or adult should worry about going outside- to help with this we have developed a product with military grade technology that looks fashionable," said Founder Cambridge Mask Co., Christopher J Dobbing.

"Atlanta Healthcare are a national leader in clean air market and we are delighted to have them as our exclusive partner in India. Together we have many exciting campaigns planned and look forward to helping as many people as we can," added Dobbing.

Through an exclusive partnership with Atlanta Healthcare these remarkable masks have entered the Indian market and will be available for sale in the country via ecommerce giants including Amazon, Snapdeal, and Paytm.(ANI)