Tue, Feb 21, 2017 | updated 03:49 AM IST

Atlanta Healthcare, Britain's Cambridge Mask Co tie-up to promote anti-pollution masks

Updated: Aug 27, 2016 12:39 IST

New Delhi [India], Aug 27 (ANI): Atlanta HealthcareTM, one of the pioneers in air purifier segment in India in partnership with Britain's Cambridge Mask Co. has announced the launch of military grade anti-pollution Atlanta Healthcare Cambridge Mask for the Indian market.

The move will help strengthen Atlanta Healthcare's presence in air purification space and is in line with the Atlanta Healthcare's vision of fighting air pollution in India.

"We are excited to be working in close partnership with Cambridge Mask Co. and bring world class pollution masks to the Indian market to combat extreme air pollution. While we have best of class products to cater to indoor air pollution, we felt that quality products like Cambridge mask would help our customers to breathe pure even when outdoor," said CEO Atlanta Healthcare, Vibhor Jain.

"The patented Military Grade filtration technology from the Cambridge Mask company made them the obvious choice for association. This move will allow us to venture into a wider community and expand our consumer base in the country. We are very careful in choosing partners who can seamlessly reflect our brand and Cambridge Mask Co.," added Vibhor Jain.

Atlanta Healthcare Cambridge Mask use military grade technology giving protection against dust pollution up to the level of 0.3 micron, gas pollution, nearly 100 percent of viruses and bacteria.

The masks come with 3 layers of protection, which consists of primary filter layer designed to filter out larger particles such as dust and pm10 and three-ply micro particulate layer designed to block particulate pollution such as pm2.5.

The Military Grade Carbon Layer - made from a 100 percent pure activated carbon cloth, which was originally invented by the UK Ministry of Defence and comprises of a series of activated carbon filaments, each about 2,000 nanometres in diameter.

The pores in each filament are 25 times smaller than those in standard carbon materials, and therefore more powerful. This means that bacteria and viruses are drawn to the surface from further away.

"Cambridge Mask Co. are excited to be entering Indian market and now offering customers a new choice of masks. We believe no child or adult should worry about going outside- to help with this we have developed a product with military grade technology that looks fashionable," said Founder Cambridge Mask Co., Christopher J Dobbing.

"Atlanta Healthcare are a national leader in clean air market and we are delighted to have them as our exclusive partner in India. Together we have many exciting campaigns planned and look forward to helping as many people as we can," added Dobbing.

Through an exclusive partnership with Atlanta Healthcare these remarkable masks have entered the Indian market and will be available for sale in the country via ecommerce giants including Amazon, Snapdeal, and Paytm.(ANI)

Mumbai [India], Feb. 20 (ANI): Tata Consultancy Services (TCS) Ltd on Monday appointed V. Ramakrishnan as the Chief Financial Officer (CFO) of the company.

Full Story >>

Mumbai, [India], Feb. 20 (ANI): Reliance Jio Infocomm Ltd and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The most anticipated Goods and Services Tax (GST) bill, which is most likely to be a game-changer in terms of cost cutting will provide leverage to implement cost cutting mechanisms, thus paving way for consumers to avail Gensets at lower costs, said Sanjeev Nimkar, Vice President, Business Head Kirloskar Oil Engines Ltd., at the launch of their new range of High Horsepower (HHP) Gensets.

Full Story >>

New Delhi [India], Feb.20 (ANI): Kissandhan Agri Financial services Pvt. Ltd (Kissandhan), a wholly-owned subsidiary of Sohan Lal Commodity Management Pvt Ltd (SLCM Group), India's leading post harvest agri-management Group, today announced activation of loan facility at Narela Mandi, which is Asia's largest mandi for wheat and rice. The company has also started penetrating the market at Bikaner Mandi in Rajasthan and Latur Mandi in Maharashtra.

Full Story >>

Kolkata (West Bengal) [India], Feb.20 (ANI-Businesswire India): India's much acclaimed inner wear brand; Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year, which reiterates the brand's proposition of comfort in a fun and lively manner.

Full Story >>

New Delhi [India], Feb 20 (ANI): NEC Corporation today announced that NEC Laboratories Europe has developed a new technology, Net2Vec that brings Artificial Intelligence (AI) to communication networks.

Full Story >>

Idea launches 4G services in UP West

Updated: Feb 20, 2017 16:12 IST

New Delhi [India], Feb 20 (ANI): Telecom operator Idea Cellular on Monday announced the launch of world class 4G services in UP West Telecom circle.

Full Story >>

TCS approves buyback of up to 5.6 crore shares

Updated: Feb 20, 2017 15:56 IST

New Delhi [India], Feb 20 (ANI): The Tata Consultancy Services (TCS) board on Monday announced buyback of up to 5.6 crore equity shares of the company for an aggregate amount not exceeding Rs. 16,000 crore.

Full Story >>

New Delhi [India], Feb 20 (ANI): The State Bank of India (SBI) on Monday announced rebranding of its corporate website as 'bank.sbi' from earlier sbi.co.in in respect of generic Top Level Domain (gTLD). gTLD adoption that enables an organization to use its corporate name (.sbi) as their website's top-level identifier.

Full Story >>

New Delhi [India], Feb 20 (ANI): Largest online marketplace Snapdeal on Monday revealed interesting statistics around its zero cost EMI offering, launched in December 2016.

Full Story >>

New Delhi [India], Feb 20 (ANI): Microsoft on Monday announced its strategic partnership with Flipkart to provide consumers in India with the best online shopping service.

Full Story >>

New Delhi [India], Feb 20 (ANI): India-born chief executive of Microsoft Satya Nadella on Monday said that the company is very excited about the potential of augmented reality along with Microsoft's Cortana's AI offering, which has the capability to do human-level speech recognition.

Full Story >>

New Delhi [India], Feb 20 (ANI): India's top mobile balance management service app True Balance on Monday announced that it has raised a sum of Rs. 100 crore in Series B round of funding from Softbank Ventures Korea.

Full Story >>

New Delhi [India], Feb 20 (ANI): Global OTT leader in South-Asian content YuppTV on Monday announced that it has entered an exclusive partnership with ETV Telugu in the United States.

Full Story >>

New Delhi [India], Feb 20 (ANI): Connect Broadband, the telecom arm of the Videocon Group and market leader in broadband in Punjab has collaborated with Indian mobile wallet major 'MobiKwik' to offer and promote cashless digital transactions.

Full Story >>

New Delhi [India], Feb. 19 (ANI): CAclubindia's Goods and Services Tax (GST) app became the number one app on GST on Google Play Store, with a successful 85,000 plus downloads within a month's time, scoring an average of 4.4 rating by over 700 users.

Full Story >>

New Delhi [India], Feb. 19 (ANI): Indian food processing sector has the potential to attract USD 33 billion of investment and create nine million jobs by FY 2024, revealed an ASSOCHAM-Grant Thorton Research paper.

Full Story >>

New Delhi [India], Feb. 19 (ANI): ONE Co.Work, the end-to-end co-working space provider, announced the launch of its Gurugram-based co-working office on Saturday. The event received a phenomenal response from the start-up community, investors, freelancers, and bloggers, and was also attended by several industry veterans.

Full Story >>

New Delhi [India], Feb. 18 (ANI): Khadi and Village Industries Commission (KVIC) which has, in the last six months, bagged large orders from several public and private sector companies since the Narendra Modi government came to power, has bagged the largest ever order from the Ministry Of Health on February 16, 2017.

Full Story >>

New Delhi [India], Feb. 18 (ANI-BusinessWire India): Working towards its vision of enhancing the employability of youth by skill development, CMC Skills Pvt. Ltd. in consortium with Mitcon Consultancy Services Limited was recently selected by Jharkhand Skill Development Mission to Establish and Operate Mega Skill Development Centre in Jharkhand on PPP mode.

Full Story >>