Sat, Jun 24, 2017 | updated 09:15 AM IST

Kraftly initiates to empower small sellers with launch of 'The Big Cashback'

Updated: Sep 01, 2016 17:59 IST      
Kraftly initiates to empower small sellers with launch of 'The Big Cashback'

New Delhi [India], Sep 1 (ANI): India's leading buy and sell platform for unique products and brands Kraftly has announced the launch of 'The Big Cashback', which is one of a kind initiative to give a boost to the small seller community in India.

This initiative can help sellers earn 25 percent extra profits from the orders they get from selling on social media channels like Facebook, WhatsApp and Instagram through Kraftly.

Kraftly aims to democratize e-commerce for everyone by providing intuitive and simple mobile apps that sellers from any walk of life can adopt. The vision of the platform is to enable the vast pool of homepreneurs and small retailers who currently do not have a way to sell online.

Many such sellers resort to social media to promote their products, but that isn't an efficient consumer experience and results in low sales efficiency. Kraftly allows anyone to setup their online store in 30 seconds using a mobile app and then use built-in integrations to sell on Whatsapp, Facebook and Instagram. Further, order processing, payments, cash on delivery and logistics is fully handled by the company making the ecommerce experience a breeze for any seller.

'The Big Cashback' is an initiative to support the small seller community by offering 25 percent cash back on all self-generated orders. Kraftly believes that this initiative will encourage sellers to use the platform to manage their catalog, customers and orders.

This will allow sellers to truly realize the benefits of simplified online selling and will empower them to grow their business and improve conversions by using Kraftly's integrations and seller tools.

There are more than 50 million home sellers and small sellers who are selling on social channels like WhatsApp and Facebook who can easily benefit from this initiative.

"Kraftly is trying to revolutionize small seller commerce in India by offering tools and services that are world class in nature. As a step to incentivize sellers to move from unorganized to organized online selling, we're offering a 25 percent cash-back on orders that sellers generate. While B2C marketplaces have long focused on giving discounts and cash-backs to buyers," said Co-Founder and CEO Kraftly, Saahil Goel.

"We believe by enabling a large pool of long tail sellers and incenting them to tap into their audiences is a more robust and more efficient way to grow their sales, and ultimately stickiness towards the platform. This is one of many initiatives we intend to launch to support the small seller community," added Saahil Goel.

What Kraftly means for buyers is a unique and curated shopping experience where they can discover and explore independent brands and shops. Kraftly boasts of millions of beautiful products in categories such as jewelry, home decor, accessories and apparel for men and women.

Also since retailers sell here directly at their own pricing and at low commissions, it results in transparent and fair pricing for buyers.

"Our buyers love shopping for one-of-a-kind products from independent sellers and enjoy the experience of buying directly from the shop. Using features such as seller generated coupons and direct buyer to seller chat have proven extremely useful in building not only buyer trust, but also in driving repeat transactions," added Goel.

Online presence with commerce enablement is a must-have today for any and every Indian retailer. In the years to come, being able to sell online could mean the difference between success and having to shut shop. (ANI)

New Delhi [India], June 23 (ANI): India's first and largest marketplace ShopClues is introducing several merchant initiatives and workshops nationwide to have a smooth transition to the Goods and Services Tax (GST) framework.

Full Story >>

New Delhi [India], June 23 (ANI-NewsVoir): As many as 150 students have been awarded a free trip to Malaysia by Chennais Amirta International Institute of Hotel Management, a leading name in hospitality education and winner of `Award of Excellence' from the hands of President of India.

Full Story >>

BNI India spreads its wings to over seventy cities

Updated: Jun 23, 2017 16:54 IST     

New Delhi [India], June 23 (ANI-NewsVoir): US-based BNI, World's largest and most successful business networking organization widens its reach across the country, through its participation in Master Franchise Show 2017, taking place in New Delhi on June 24 and 25.

Full Story >>

New Delhi [India], June 23 (ANI): India's leading Ed-Tech firm Talentedge in association with Kantar TNS unveiled the results of their latest Young India study, which identified the emerging trends pertaining to 'career future' of Young India.

Full Story >>

New Delhi [India], June 23 (ANI): Flintobox has announced the launch of Flintoclass, a comprehensive product which aims to power the independent and unbranded preschools to deliver high quality early learning program for kids. Founded in 2013, the Chennai based startup turns profitable this year, registering a revenue of 13 crores.

Full Story >>

New Delhi [India], June 23 (ANI): BSE-NSE listed specialty cable company CMI on Friday bagged orders worth more than Rs. 30 crore from East Central Railways and Bharat Heavy Electricals Ltd. (BHEL) to provide railway signalling cables and HT XPLE cables, respectively.

Full Story >>

New Delhi [India], June 23 (ANI-BusinessWire India): This monsoon, offers just keep pouring in from Snapdeal as it announces a double sale bonanza on June 24 and 25, with the biggest yet Unbox Monsoon Sale plus Weekend special edition of the ongoing End-of-season-sale.

Full Story >>

New Delhi [India], June 23 (ANI): E-commerce giant Amazon India has announced its tie-up with NUOAURA (the B2B ecommerce platform that sells office supplies) for a period of three years for an undisclosed amount.

Full Story >>

New Delhi [India], June 23 (ANI): India's premier business software provider Tally Solutions has announced the launch of Tally.ERP 9 Release 6, its GST ready accounting and compliance software.

Full Story >>

New Delhi [India], June 23 (ANI): Online marketplace UrbanClap on Friday announced its partnership with Truecaller, a communication app, to enhance consumer experience by integrating Truecaller Priority in the company's IVR and its enlisted professional's numbers.

Full Story >>

New Delhi [India], June 23 (ANI): Comprehensive travel and leisure activities platform Cleartrip has launched the Arabic version of its desktop websites. The launch will make available Cleartrip's uncluttered and intuitive UI, seamless user experience, and hassle-free booking experience to Arabic audiences, particularly those in markets belonging to the Cooperation Council for the Arab States of the Gulf (formerly Gulf Cooperation Council).

Full Story >>

HDFC Bank to organise GST workshops across India

Updated: Jun 23, 2017 15:07 IST     

New Delhi [India], June 23 (ANI): HDFC Bank Ltd will be organising awareness workshops to educate traders, merchants, and businessmen on the forthcoming Goods and Services Tax (GST) Bill, which is slated to come into effect on July 1, 2017.

Full Story >>

Fintech firm LoanTap raises USD four million

Updated: Jun 23, 2017 14:56 IST     

New Delhi [India], June 23 (ANI): LoanTap Financial Technologies, an online personal loan company with in-house NBFC announced the closing of its second round funding at USD four million. The round comprises of a mix of equity and debt instruments from Kae Capital, India Quotient, IFMR and MAS Financial Services Ltd.

Full Story >>

ItzCash enables Bharat QR on its PoS terminals

Updated: Jun 23, 2017 13:58 IST     

New Delhi [India], June 23 (ANI): ItzCash has announced rolling-out 'Bharat QR code' feature across its retail network. Now scan and pay money with ItzCash's Point-of-Sale devices by simply flashing your cell phone.

Full Story >>

Zydus Wellness announces national launch of Sugar Free Green

Updated: Jun 23, 2017 09:22 IST     

New Delhi [India], June 23 (ANI-BusinessWire India): Sugar Free, the market leader in the sugar substitute category in India with a market share of over 94 percent, announced the national launch of its new variant - Sugar Free Green.

Full Story >>

New Delhi [India], June 23 (ANI): IBM has announced a study conducted by the IBM Institute for Business Value (IBV) in cooperation with the Economist Intelligence Unit, to evaluate India's growing skills challenge and proposed recommendations to bridge the gap.

Full Story >>

New Delhi [India], June 22 (ANI): Pawan Kumar Agarwal, Chief Executive Officer of the Food Safety and Standards Authority of India (FSSAI) said Thursday that the FSSAI is committed to ensuring robust and unambiguous standards for food supplements with the help of industry.

Full Story >>

MSMEs all set to embrace GST challenges

Updated: Jun 22, 2017 18:00 IST     

New Delhi [India], June 22 (ANI): The CII MSME Summit titled, 'Breaking Barriers to Excellence: Unlocking Hidden Potential,' echoed the preparedness of MSMEs to adopt the GST regime.

Full Story >>

Paris [France]/Mumbai [India], June 22 (ANI): Reliance Defence Limited, a fully owned subsidiary of Reliance Infrastructure Limited signed a Memorandum of Understanding (MOU) at the Paris Air Show with Daher Aerospace, France, a leading supplier of integrated systems for Aerospace and Advanced Technologies.

Full Story >>

New Delhi [India], June 22 (ANI-NewsVoir): Parry Nutraceuticals, a division of EID Parry and part of the Murugappa Group has forged a partnership with Synthite Industries to apply proprietary patented technologies for extraction of Phycocyanin, a natural blue pigment found in Spirulina.

Full Story >>