Thu, Dec 8, 2016 | updated 11:31 AM IST

Kraftly initiates to empower small sellers with launch of 'The Big Cashback'

Updated: Sep 01, 2016 17:59 IST

New Delhi [India], Sep 1 (ANI): India's leading buy and sell platform for unique products and brands Kraftly has announced the launch of 'The Big Cashback', which is one of a kind initiative to give a boost to the small seller community in India.

This initiative can help sellers earn 25 percent extra profits from the orders they get from selling on social media channels like Facebook, WhatsApp and Instagram through Kraftly.

Kraftly aims to democratize e-commerce for everyone by providing intuitive and simple mobile apps that sellers from any walk of life can adopt. The vision of the platform is to enable the vast pool of homepreneurs and small retailers who currently do not have a way to sell online.

Many such sellers resort to social media to promote their products, but that isn't an efficient consumer experience and results in low sales efficiency. Kraftly allows anyone to setup their online store in 30 seconds using a mobile app and then use built-in integrations to sell on Whatsapp, Facebook and Instagram. Further, order processing, payments, cash on delivery and logistics is fully handled by the company making the ecommerce experience a breeze for any seller.

'The Big Cashback' is an initiative to support the small seller community by offering 25 percent cash back on all self-generated orders. Kraftly believes that this initiative will encourage sellers to use the platform to manage their catalog, customers and orders.

This will allow sellers to truly realize the benefits of simplified online selling and will empower them to grow their business and improve conversions by using Kraftly's integrations and seller tools.

There are more than 50 million home sellers and small sellers who are selling on social channels like WhatsApp and Facebook who can easily benefit from this initiative.

"Kraftly is trying to revolutionize small seller commerce in India by offering tools and services that are world class in nature. As a step to incentivize sellers to move from unorganized to organized online selling, we're offering a 25 percent cash-back on orders that sellers generate. While B2C marketplaces have long focused on giving discounts and cash-backs to buyers," said Co-Founder and CEO Kraftly, Saahil Goel.

"We believe by enabling a large pool of long tail sellers and incenting them to tap into their audiences is a more robust and more efficient way to grow their sales, and ultimately stickiness towards the platform. This is one of many initiatives we intend to launch to support the small seller community," added Saahil Goel.

What Kraftly means for buyers is a unique and curated shopping experience where they can discover and explore independent brands and shops. Kraftly boasts of millions of beautiful products in categories such as jewelry, home decor, accessories and apparel for men and women.

Also since retailers sell here directly at their own pricing and at low commissions, it results in transparent and fair pricing for buyers.

"Our buyers love shopping for one-of-a-kind products from independent sellers and enjoy the experience of buying directly from the shop. Using features such as seller generated coupons and direct buyer to seller chat have proven extremely useful in building not only buyer trust, but also in driving repeat transactions," added Goel.

Online presence with commerce enablement is a must-have today for any and every Indian retailer. In the years to come, being able to sell online could mean the difference between success and having to shut shop. (ANI)