Thu, Apr 27, 2017 | updated 08:21 PM IST

Peter England marks its debut in Sri Lanka in association with "Softlogic", opens its first exclusive store in Colombo

Updated: Sep 05, 2016 18:54 IST      
Peter England marks its debut in Sri Lanka in association with "Softlogic", opens its first exclusive store in Colombo

Colombo [Sri Lanka], Sept. 5 (ANI-Newsvoir): Peter England, the leading international men's apparel brand, today announced its successful foray into Sri Lanka. In association with "Softlogic", the brand launched its first exclusive store in Colombo, Sri Lanka. Established in Ireland, Peter England has successfully grown as one of the most popular Menswear brands in India. The brand is betting on the fastest growing retail sector in Sri Lanka.

Speaking about the Sri Lankan foray, Ashish Dikshit, Business Head - Madura F&L, Aditya Birla Fashion and Retail Ltd. said, "Our in-depth market research revealed that the country, besides witnessing a growing retail market, the island country of Sri Lanka is also very similar in nature to the Indian market when it comes to Menswear fashion. Peter England has been associated with contemporary English style, great quality and delivering the right value to the consumers. Our partnership with "Softlogic" gives us the expansion support required to ensure that we provide contemporary English fashion to the customers. We look forward to the foray contributing significantly to our growth and profitability in the years ahead."

Peter England has successfully created a strong presence in India as the leading Menswear brand. Sri Lanka offers a huge potential in Menswear fashion and the brand continues to offer quality clothing and distinct styling to the discerning man in the new market.

Ashok Pathirage, Chairman of Softlogic Holdings PLC had this to say, "Peter England is a great Menswear brand and we are very pleased on this occasion to open our new flagship brand store in a key location of Colombo. The demand for a quality all - encompassing Menswear brand has been keenly felt among the urban male audience, a gap that we have wanted to fill for some time with the right brand. Softlogic, as a key player in the retail fashion landscape of the country has played a catalyst role in bringing in many world class international fashion labels to the country. Over the recent past few years we have witnessed and have been encouraged by the increasing consumer shift to branded apparel. Thereby as a business we see tremendous potential in this segment and are very eager to bring more access to brands like Peter England in Sri Lanka. We are confident that there will be great response from the customers towards this contemporary English fashion brand."

The Peter England collection at the store comprises of Men's Shirts, Pants, T-shirts, Polos , Suits, Blazers, Waist coats, Accessories, Jeans / Denims and is available at a price range of Rs. 550 and upwards.

Peter England is the most loved and largest Menswear brand in India. It sells more than 10 million garments every year in its 650+ exclusive stores and 2,000+ multi-brand outlets across more than 350 towns. It has been voted as India's most trusted apparel brand for seven consecutive years by the Economic Times Brand Equity survey. A brand with quintessential English origins and heritage, Peter England was first launched in India by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000. What began humbly as an honest shirt brand in 1997 in India today is a complete lifestyle brand with merchandise available for everyday and special occasions. The brand has diversified into the non-apparel category with the launch of PE Bags and more recently launched a unique retailing store that targets the life cycle of an entire generation called Peter England Generation.

Aditya Birla Fashion and Retail Ltd. (formerly known as Pantaloons Fashion & Retail Limited) Aditya Birla Fashion and Retail Ltd. (ABFRL) was formed after the consolidation of the branded apparel businesses of Aditya Birla Group comprising Aditya Birla Nuvo Ltd's (ABNL) Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion & Retail Limited (PFRL) and Madura Garments Lifestyle Retail Company Limited (MGLRCL) in May 2015. Post the consolidation, PFRL was renamed as Aditya Birla Fashion and Retail Ltd. ABFRL is India's No 1. Fashion Lifestyle entity, growing at a rate in excess of 20 percent over the last 5 years. ABFRL altogether hosts India's largest fashion network with over 7,000 points of sale across over 375 cities and towns, which include more than 2,000 exclusive ABFRL brand outlets.

Softlogic Holdings PLC is one of Sri Lanka's foremost, dynamic conglomerates, with leading market positions in the country's growing economic sectors; retail, healthcare, ICT, automobiles, leisure and financial services. Softlogic holds Authorized Distributorships for key global brands and today employs over 9,000 people in its offices located in Sri Lanka and Australia. (ANI-Newsvoir)

New Delhi [India], Apr 27 (ANI-NewsVoir): Bengaluru is set to play host to national and international cosmetic dermatologists at the 12th Edition of World Congress of Cosmetic Dermatology (WCOCD) from May 4th to 6th 2017 at Dr. Babu Rajendra Prasad International Convention Centre, GKVK.

Full Story >>

New Delhi [India], Apr 27 (ANI-BusinessWireIndia): Mech Mocha, an India-focused Bangalore-based mobile gaming start-up, today announced that it has raised USD five million Series A funding led by Accel Partners and Shunwei Capital and with participation from existing investor Blume Ventures.

Full Story >>

Treebo makes business travel easy with 'Treebo for Business'

Updated: Apr 27, 2017 16:29 IST     

New Delhi [India], Apr 27 (ANI): Largest hotel chain Treebo Hotels has announced the launch of 'Treebo for Business' to offer a seamless booking experience to its corporate clients, which will allow the users to check real-time room availability, make instant bookings, avail the customized rates offered to them, make online cancellations and access booking history and preferred choices of employees.

Full Story >>

New Delhi [India], Apr 27 (ANI-NewsVoir): Shardul Amarchand Mangaldas and co. (SAM and Co.) acted in relation to the Rs. 1,193 Cr. Offer For Sale (OFS) of National Aluminium Company Limited (NALCO).

Full Story >>

New Delhi [India], Apr 27 (ANI): Missouri State University has announced special scholarships for Indian students. During his visit to India Colonel Stephen Robinette Associate Vice President, International Studies, MSU, USA, made a number of important announcements for Indian Students.

Full Story >>

New Delhi [India], Apr 27 (ANI): Though the government has come out with a National Intellectual Property Rights (IPR) Policy to promote a robust intellectual property (IP) environment across India, we need an ecosystem to take a good idea to a logical end even before it is commercialised, Union Railway Minister Suresh Prabhu said at an ASSOCHAM event held in New Delhi last night.

Full Story >>

New Delhi [India], Apr 27 (ANI): ExportersIndia.com, a B2B marketplace and exporters directory that connects manufacturers, exporters, suppliers and buyers to generate value from unlimited online trade opportunities and buyer enquiries on Thursday announced that, apart from India, countries like China, Sri Lanka and Taiwan are also witnessing a glaring surge in cooling products, this summer season.

Full Story >>

OYO launches its first hotel in Kathmandu

Updated: Apr 27, 2017 15:04 IST     

New Delhi [India], Apr 27 (ANI): Aiming to venture into the market in Nepal, budget-hotels network OYO announced the launch of its debut hotel in Kathmandu, following its successful venture into Malaysia in January 2016, where it has now grown to 200 hotels.

Full Story >>

Cash Suvidha strengthens financial access to Indian students

Updated: Apr 27, 2017 14:55 IST     

New Delhi [India], Apr 27 (ANI-Businesswire India): Cash Suvidha, one of India's fastest growing Fintech company has recently announced its partnership with KrazyBee, a Bengaluru based micro-lending platform, with an aim of facilitating easy and quick financing solutions for college students to pursue their passion.

Full Story >>

New Delhi [India], Apr 27 (ANI): On the occasion of Akshaya Tritiya, online payment platform Paytm on Thursday announced its collaboration with India's only Internationally Accredited Refinery MMTC-PAMP to launch Digital Gold, enabling Indians to buy, store and sell pure gold instantly.

Full Story >>

New Delhi [India], Apr 27 (ANI): According to the J.D Power 2017 India Two-Wheeler Customer Service Index (2WCSI) Study released on Thursday, when service dealers effectively communicate with customers at key junctures while servicing a two-wheeler at original equipment (OE)-authorised service centers, overall customer satisfaction notably improves.

Full Story >>

New Delhi [India], Apr 27 (ANI): Tata Motors on Thursday signed a contract for the supply of 3192 units of the Tata Safari Storme 4x4 to the Indian Armed Forces, under a new category of vehicles - GS800 (General Service 800).

Full Story >>

New Delhi [India], Apr 27 (ANI): Dismissing the proposal put forth by a member of NITI Aayog, Minister of State for Finance Santosh Kumar Gangwar on Thursday stated that no taxes will be levied on agricultural income.

Full Story >>

Vihaan Networks bags North East connectivity project of BSNL

Updated: Apr 27, 2017 13:08 IST     

New Delhi [India], Apr 27 (ANI): Indigenous telecom equipment manufacturer Vihaan Network Limited (VNL) bagged Rs. 1648 crore telecom infrastructure project of state-owned Bharat Sanchar Nigam Ltd for providing connectivity in over 4000 villages in remote areas of Arunachal Pradesh and Assam.

Full Story >>

New Delhi [India], Apr 27 (ANI): Edelweiss Tokio Life Insurance, the joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, on Wednesday obtained approval from the Insurance Regulatory and Development Authority of India (IRDAI) for 'POS - Saral Nivesh' , which will be sold over the counter for the first time in India under the POS (Point of Sale) guidelines.

Full Story >>

PVR Cinemas signs five-theatre deal with IMAX

Updated: Apr 27, 2017 10:12 IST     

New Delhi [India], Apr 27 (ANI): Multiplex chain PVR Ltd. on Wednesday signed an agreement with IMAX Corporation to add five more IMAX theatres in the Indian market. Through this rollout, PVR cinemas will reach a count of 10 IMAX screens and retain its position as the largest IMAX partner in India.

Full Story >>

New Delhi [India], Apr 27 (ANI): According to the real estate advisory firm PropTiger.com's findings, the real estate sector

Full Story >>

UN Global Compact's annual conference commences in New Delhi

Updated: Apr 27, 2017 09:50 IST     

New Delhi [India], Apr 27 (ANI): The United Nations Global Compact on Wednesday kicked off its two-day event, bringing together over 300 leaders from business, finance, civil society, government and the UN in New Delhi for its regional flagship event 'Making Global Goals Local Business - India'.

Full Story >>

UTStarcom to expand its footprint in India

Updated: Apr 27, 2017 09:21 IST     

New Delhi [India], Apr 27 (ANI-NewsVoir): UTStarcom India Telecom Pvt. Ltd., a global telecommunications infrastructure provider on Wednesday announced its plan to increase its investment in India at the 'Next Gen Innovation Summit 2017- and Beyond', an event organised by UTStarcom Inc.

Full Story >>

New Delhi [India], Apr 26 (ANI): Emaar India, the iconic brand and leading global property developer, has received the Occupancy Certificate for its LEED-certified Integrated IT Park Complex Digital Greens, located in Sector 61, Gurgaon.

Full Story >>