Thu, May 25, 2017 | updated 12:17 PM IST

RoohAfza forays into ready-to-serve beverage market with launch of RoohAfza Fusion

Updated: Sep 08, 2016 14:38 IST      
RoohAfza forays into ready-to-serve beverage market with launch of RoohAfza Fusion

New Delhi [India], Sept. 8 (ANI-Business Wire India): Hamdard Laboratories India, over a 100 year old iconic FMCG company, and one of the largest and trustworthy names in the realm of health, wellness and beauty enters the ready-to-serve beverage segment with the launch of 'RoohAfza Fusion', a brand extension of its flagship brand RoohAfza in New Delhi today.

RoohAfza Fusion is based on a unique concept that is being launched for the first time in India. The product offers a fusion of pure fruit juice with RoohAfza. Fueled by the ambition to innovate and delight the consumers, the launch of RoohAfza Fusion is in line with the massive transformation that is happening at Hamdard Laboratories.

To suit varying taste palates and offering a variety to the discerning consumer, RoohAfza Fusion is available in five exciting flavors namely refreshing lemon, delicious orange, juicy mango, exciting pineapple and orange and luscious litchi.

RoohAfza is an iconic brand that was introduced in the year 1907 and has been the country's favorite drink for generations. RoohAfza's taste, fragrance, colour and goodness remains unsurpassed even after 100 years of its creation. An exceptionally appropriate summer drink as well as a great additive for mocktails and desserts, RoohAfza also has great nutritional and therapeutic value as it helps in maintaining and adjusting the body's water level; keeping one active and energetic.

Speaking at the launch, Mansoor Ali, Chief Sales and Marketing Officer, Hamdard, said: "RoohAfza is one of the oldest, heritage brands in India. It wouldn't be wrong to term the brand as "The Drink of India".

In the last few years, there has been a perceivable growth in the popularity of instant or ready to serve juice based beverages. Ready to serve drinks are really popular amongst children and youth, and this is the TG which is driving growths in the overall consumption of this category. There has been a perceivable change in consumption patterns, especially in the youth who are now turning to natural, herbal products which are perceived as more healthy. RoohAfza sits naturally on this positioning, and Fusion is hence a natural extension in the format that connects with the youth and the upwardly mobile. Fusion extends the brand to new consumers, while retaining our existing users and offering them an exciting variation of their favourite RoohAfza in fruit flavours.

Speaking at the occasion, Amit Aneja, AGM Marketing, Hamdard, said: "Juice based drinks happen to be the fastest growing segment under the soft drinks category and is projected to grow by 2.5 times of its current size by 2020. So with RoohAfza Fusion we are entering the right segment at the right time and with such a novel concept we are confident that RoohAfza Fusion will surely prove to be a category shaker."

Keeping the intrinsic qualities of RoohAfza intact, RoohAfza Fusion will be available in modern Tetra pak aseptic packaging which is known to preserve both the taste and flavor of the product and will be offered at a convenient price point of Rs 20 for 200ml pack.

Speaking at the launch, Kandarp Singh, MD of Tetra Pak South Asia Markets, said: "Fusion is special in that it marries the traditional goodness of RoohAfza with the health and taste of different fruits to create a brand new beverage experience. We are especially proud to have partnered Hamdard in offering consumers its first breakaway ready-to-drink on-the-go product in its 100-year history - using a unique and world-class processing and packaging technology to give consumers a great all-year round drinking experience in a modern and convenient packaging."

Established in 1906 by Hakeem Hafiz Abdul Majeed as a small Unani clinic, Hamdard is a progressive, research-based, health and wellness organization with a focus on developing innovative and natural solutions for the masses based on Unani system of medicine. Hamdard India has a wide portfolio of over 500 natural and herb based products and is amongst the leading Health and Wellness companies in India. Hamdard India is the manufacturer and exporter of the world's largest range of Unani medicines; exporting to more than 22 countries across the globe.

Hamdard's area of expertise include lifestyle disease management, weight management, skin and hair care, gastro care, men's health, women's health, cough and cold wellness products and Unani medicines. The top brands are RoohAfza, Safi, Roghan Badam Shirin, Sualin, Joshina, and Cinkara.

With over 100 years of service to health and humanity, Hamdard has today become synonymous with 'integrity' and 'high quality' and stands as a mission committed to serve and benefit the society at large. (ANI-Business Wire India)

Chennai, (Tamil Nadu), [India], May 25 (ANI-NewsVoir): MindHour, one of the fastest growing Edu-tech startup based out of Kolkata takes a step ahead and excited to launch its exclusive products in Tamil Nadu to touch the lives of school going children of class 6-10, ICSE and CBSE boards.

Full Story >>

Taxmann recognised as GST Suvidha Provider by Govt. of India

Updated: May 25, 2017 10:40 IST     

New Delhi [India], May 25 (ANI): Leading publisher of tax and corporate laws in India Taxmann.com has announced its recognition as the Goods and Services Tax Suvidha Provider (GSP) by the Government of India.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Shardul Amarchand Mangaldas announced today that Shuva Mandal, National Practice Head of Corporate, M&A and Private Equity at SAM & Co., will be joining the USD 100b TATA Group as its Group General Counsel. He will be part of N. Chandrasekaran's special team that will assist in transforming the TATA Group.

Full Story >>

New Delhi [India], May 25 (ANI-NewsVoir): Excelity Global, India and Asia Pacific's largest payroll service provider has announced the launch of ezpayroll, a SaaS based payroll solution specifically targeted at SMEs and start-ups in India. Priced from Rs. 9.99, ezpayroll addresses the entire gamut of modern and complex payroll needs of SMEs to ease the administrative burdens associated with payroll processing, government-related compliance and scaling up with growing needs while at the same time providing employees with Tax saving options.

Full Story >>

Aviva Life Insurance Bags 'Product of the Year 2017'

Updated: May 24, 2017 20:42 IST     

New Delhi [India], May 24 (ANI-Businesswire India): Aviva Heart Care has been voted as Product of the Year 2017, for product innovation in the insurance category.

Full Story >>

Union Cabinet scraps FIPB

Updated: May 24, 2017 19:07 IST     

New Delhi [India], May 24(ANI): The Union Cabinet on Monday abolished the 25 year old Foreign Investment Promotion Board (FIPB) that oversees Foreign Direct Investment proposals requiring the government's approval.

Full Story >>

Studying bottom of pyramid banking habits

Updated: May 24, 2017 18:40 IST     

New Delhi [India], May 24 (ANI-Businesswire India): T he Institute of Rural Management Anand (IRMA), along with Grameen Foundation India, recently concluded a study entitled "Scaling Digital Financial Services: Research and Innovation". Aimed at gauging savings and banking habits of the Bottom of the Pyramid (BoP) populace - both rural and urban - the study threw up some interesting revelations.

Full Story >>

New Delhi [India], May 24 (ANI): Income Tax Directorates of Investigation have identified more than 400 benami transactions up to 23 May, 2017.

Full Story >>

BI Worldwide India wins big at the 31st MAA worldwide globes

Updated: May 24, 2017 16:56 IST     

New Delhi [India], May 24 (ANI-Businesswire India): BI WORLDWIDE India, a global leader in delivering technology-enabled engagement and loyalty solutions, has won the Bronze award in the 'Best Business to Business or Trade Marketing Campaign' at the 2016 MAA Worldwide Globes.

Full Story >>

Uttarakhand/Noida, Uttar Pradesh, [India], May 24 (ANI- Business WireIndia): CETPA Infotech, one of the most preferred technical and industrial training companies in the country, offering multi-location training solutions, expert training that is tailored to the requirements of students, corporate and colleges, and virtual training technologies, has announced its updated list of training programmes for this summer.

Full Story >>

New Delhi [India], May 23 (ANI): Largest fertiliser cooperative IFFCO on Tuesday announced its collaboration with Bank of Baroda to launch its co-branded debit card for farmers at a card distribution ceremony organized at their corporate office in New Delhi.

Full Story >>

New Delhi [India], May 23 (ANI): Indian markets are growing at a rapid pace, involving new stakeholders whom until a few years ago did not have any visible and significant presence as far as supply chain space was concerned.

Full Story >>

New Delhi [India], May 23 (ANI-NewsVoir): Adding a new strength to Khadi India's fashion power-house, Aditya Birla Fashion and Retail Ltd. and Khadi and Village Industries Commission, Ministry of MSME, Government of India today announced a strategic collaboration to strengthen the synergies between the two iconic Indian brands.

Full Story >>

BYJU'S unveils personalized learning experience for students

Updated: May 23, 2017 18:05 IST     

New Delhi [India], May 23 (ANI): Education company BYJU'S has launched a major update to its learning app focused at revolutionizing personalized learning experiences for students across grades.

Full Story >>

Maharashtra [India], May 23 (ANI-BusinessWireIndia): Rajiv Gandhi Global Excellence Award Foundation presented 'Rajiv Gandhi Global Excellence Award' in the category - Philanthropy and Entrepreneur to Arun Muchhala, Chairman of ArunMuchhala Group on Sunday 21st May 2017 at The Ashoka Hotel, New Delhi.

Full Story >>

New Delhi [India], May 23 (ANI-NewsVoir): Mahindra First Choice Wheels Ltd., India's number one multi-brand used car products and services company extended its leadership position in the used car industry with a strong performance in F17 in all areas of the business.

Full Story >>

New Delhi [India], May 23 (ANI-NewsVoir): Indian miniature artist Suvigya Sharma makes a new mark in history - does a hyper real portrait of Hon. PM Narendra Modi and present it to him at the Prime Minister's Office in Delhi.

Full Story >>

Avanse Financial Services appoints Amit Gainda as CEO

Updated: May 23, 2017 15:47 IST     

New Delhi [India], May 23 (ANI): New-age education finance Non Banking Financial company Avanse Financial Services on Tuesday announced the appointment of Amit Gainda as its Chief Executive Officer.

Full Story >>

Entertainment Services under GST to have lower tax incidence

Updated: May 23, 2017 15:29 IST     

New Delhi [India], May 23 (ANI): Taxes on entertainments and amusements (covered by the erstwhile entry 62 of State List of the Constitution) have been subsumed under Goods and Services Tax (GST) except to the extent of taxes on entertainments and amusements levied by a Panchayat or a Municipality.

Full Story >>

New Delhi [India], May 23 (ANI): Taxation on commodities such as packaged cement, medicaments, smart phones, and medical devices shall come down under the Goods and Services (GST) Tax as the government has reduced its rates on these items.

Full Story >>