Tue, Dec 6, 2016 | updated 02:07 AM IST

Myntra leverages LogiNext to optimize logistics, bring down costs

Updated: Sep 09, 2016 16:41 IST

New Delhi [India], Sep 9 (ANI): One of India's leading fashion e-commerce brand Myntra partnered with LogiNext Solutions for enhanced real-time tracking, visibility

and alerts.

Following the association, Myntra was able to save costs, reduce the distance traveled and improve ETA/ETD with dynamic route optimization.

In less than a decade, India has seen a meteoric rise in the e-commerce segment with immense penetration across the four corners. Being amongst the top five players in the e-commerce world, Myntra has proven to be the best when it comes to fashion e-stores.

With such popularity, Myntra experienced a heavy intra-city and inter-city logistics influx, nevertheless managing the supply chain with scalability became more challenging. With increasing number of customers, managing ever-growing demand with a large fleet of delivery boys became a greater challenge.

For enhanced real-time tracking, visibility and alerts, LogiNext, with their product HaulTM empowered Myntra to enrich their brand value within their customer base.

With HaulTM, Myntra was finally able to track their large inter-city shipments more precisely and share real-time movement alerts with end users.

"Deploying the latest technology is the only way forward for businesses today and we are extremely pleased to have found the best partner in LogiNext Solutions. Their expertise in the field of big data analytics and real-time tracking has significantly helped us to track the shipment, optimize routes and provide our valued customers with the precise ETA/ETD. We recommend LogiNext for anyone looking to streamline their logistics, gain better visibility of shipments and delivery personnel and cut-down the operational costs," said SVP-Supply Chain Myntra, Rajul Jain.

"Solving the logistics conundrum for Myntra was a challenge we have enjoyed solving. Since the fashion ecommerce brand had experienced phenomenal growth in its popularity and reach, it was crucial for the brand to solve the logistics influx. We are pleased that our solutions have contributed in reducing costs and optimizing logistics for Myntra and look forward to a long term association with the brand," said Co-founder and CEO of LogiNext Solutions, Dhruvil Sanghvi.

The association between the two brands is poised for growth in the future. Being awestruck by LogiNext's inter-city logistics solutions, Myntra has recently integrated LogiNext's award winning MileTM to manage their Intra-City last mile deliveries as well. (ANI)