Sun, Dec 11, 2016 | updated 12:01 AM IST

FICCI says guidelines for direct selling sector will ensure clarity

Updated: Sep 12, 2016 18:41 IST

New Delhi [India], Sept.12 (ANI): The Federation of Indian Chambers of Commerce and Industry on Monday welcomed the government's new guidelines for the direct selling sctor, saying that it would ensure greater clarity.

In a statement, Dr. A. Didar Singh, Secretary General, FICCI, said, "FICCI congratulates the Ministry of Consumer Affairs, Food and Public Distribution for releasing the much awaited guidelines for the Direct Selling Sector. It is a very progressive move by the government which will give a boost to INR 72 billion industry and will help in motivating the stakeholders associated with the sector."

"The industry has the potential to reach INR 645 billion by 2025. We are confident these guidelines will certainly help in bringing in regulatory clarity for the sector. FICCI is positive that the state governments will implement these guidelines as the sector is a major contributor towards employment creation and tax revenue. FICCI would continue to work relentlessly for the development of the sector," he added.

Dr. Singh was responding to Consumer Affairs, Food and Public Distribution Minister Ram Vilas Paswan's announcement of model guidelines on direct selling being formulated and sent to state governments.

Paswan told media here that state governments and Union Territories should take necessary action to implement the same.

He said that it is envisaged in the guidelines that the state governments will set up a mechanism to monitor and or supervise the activities of direct sellers, direct selling entities regarding compliance of the guidelines for direct selling.

He said that any direct selling entity conducting direct selling activities would have to submit an undertaking to the Department of Consumer Affairs within 90 days, stating that it was in compliance with thee guidelines and would also provide details of its incorporation.

He said that guidelines had been put in place to prevent acts of fraud and to protect the interests of consumers. (ANI)