Wed, Aug 23, 2017 | updated 04:12 AM IST

SilverPush releases TV advertising mapping report on smart-phone and mobile operators

Updated: Sep 16, 2016 17:48 IST      
SilverPush releases TV advertising mapping report on smart-phone and mobile operators

New Delhi [India], Sept.16 (ANI-Businesswire India): SilverPush, a data-driven marketing and measurement company, today announced the findings of its TV and digital advertising mapping report on the smart-phone and mobile operator industry for the India market. The report captures the data collected and analysed from June to August 2016. The company's analysis throws spotlight on telecom industry's two major segments, smart-phones and mobile operators and how they follow different paths across screens of television and digital world to attract and acquire their customer base.

The mapping revealed that smart-phone and mobile operator categories continue to demonstrate increasingly bullish attitudes on advertising on both, TV and the digital medium. The two industries are similar with respect to the genres of advertising, with both smart-phone brands and mobile operators advertising heavily on regional and Hindi movie channels as compared to Hindi general entertainment channels (GEC). Smartphone advertisers invest more on Hindi GEC ad spots, while on the other hand, mobile operators are more inclined towards English movie channels to run their TV ads.

SilverPush leveraged the power of PRISM, its real time analytics software to record the TV and digital data of brands, which was collected over the period of June to August 2016 from over 120 popular channels including GEC, movies, news, sports, and regional channels in the country. The market insights showcase the current inclination of brand marketers for advertisements on both TV and digital mediums to communicate with the new gen multi-screen exposed consumers.

"With consistent innovation in technology and making road to success in cross screen space, SilverPush continues to ride on in marketer's interest. PRISM as a real-time analytics software is powering analytics 2.0 for the next generation television advertising, helping brands to calculate the impact of TV ads on digital goals of marketers in real time", said Mudit Seth, Co-founder and CMO, SilverPush.

Other key insights from the market mapping are highlighted below:

. Both, smart-phone and mobile operator industries work hand in hand and advertise on similar TV genres. However, the overall mobile operators are creating lot more noise on TV as compared to smart-phone manufacturing players.

. The focus on regional channels has grown manifolds with southern Indian channels biting the biggest bite of almost 53 percent of the overall pie.

. Both, English and Hindi movie channels are being preferred over GEC channels by almost 49 percent.

. The mobile operator sector invests most of its spots in the movies segment- English and Hindi, while smart-phones prefer the Hindi GEC segment along with movies.

. Regional channels remain the biggest segment in totality capturing the largest approximately 19 percent of the advertising share.

. Smart-phones see a solid spike in ad spots during Prime-Time while non-Prime-Time spots are almost 40 percent less.

. Within the TV category, smart-phones and mobile operator brands are witnessing different consumer behavior trends.

. Unlike the mobile operator sector, the smart-phone segment searches rises along with a rise in TVCs after 6:00 pm, with maximum searches taking place around 10:00 pm.

. On the digital media front, smart-phones and mobile operators target different mediums in a similar proportion to create a dominant standing and brand recall.

. Youtube attracts the largest share with close to 75 percent of advertising activity coming from the mobile operator category.

. Facebook witnesses maximum attention with over 85% of attention attributed to smart-phone manufacturing players.

. Surprisingly Twitter, as a media platform gets the smallest share of focus from brands in the smart-phone and mobile operator categories.

"We will continue to track real-time TV and digital medium using this proprietary technology. By matching the online activity to TV airings across thousands of ads, millions of conversations and hundreds of channels, we believe our market mapping insights and data will further provide intelligent insight to brands", added Mudit.

The full market info-graphic can be viewed at http://bit.ly/2cvRy9D (ANI-Businesswire India)

  • Tags

New Delhi [India], August 22 (ANI-BusinessWire India): Despite the mushrooming of gyms and fitness centres as well as the growing popularity of fitness apps and virtual gyms, most Indians do not find time to exercise. In a pan-India study conducted by Gympik, India's largest fitness discovery platform, 53 percent of the respondents said that they lack the discipline to stay fit.

Full Story >>

Amitabh Kant to launch 'Mentor India' campaign on Wednesday

Updated: Aug 22, 2017 18:39 IST     

New Delhi [India], August 22 (ANI): NITI Aayog CEO Amitabh Kant is slated to launch the Mentor India Campaign, a strategic nation building initiative to engage leaders who can guide and mentor students at more than 900 Atal Tinkering Labs, established across the country as a part of the Atal Innovation Mission, here on Wednesday.

Full Story >>

New Delhi [India], Aug 22 (ANI): Asia's largest direct-to-home (DTH) brand DishTV has announced the appointment of Pushkar Singh Kataria, as Chief Human Resources Officer with immediate effect.

Full Story >>

New Delhi [India], August 22 (ANI-NewsVoir): India celebrated its 70th Independence Day this week with a new level of achievements and enthusiasm. Meanwhile, in Mumbai, Dr. Amit Upadhyay of Horizon Outsource Solutions visited Father Agnel's Ashram in Mumbai to spend a day with 55 underprivileged kids housed in Bandra.

Full Story >>

New Delhi [India], Aug 22 (ANI): India's largest e-commerce marketplace Flipkart on Tuesday announced the roll-out of 'Flipkart Global', a program that will provide its 100,000 plus sellers with an opportunity to export their products to buyers across 190+ countries.

Full Story >>

New Delhi [India], August 21 (ANI): HDFC Bank Ltd. on Tuesday unveiled its 'DigiPOS' Point of Sale (POS) machine, which will offer a complete suite of digital payment options.

Full Story >>

Fintech firm Rubique registers 48.8 percent YoY growth

Updated: Aug 22, 2017 16:36 IST     

New Delhi [India], August 22 (ANI): Rubique, a fintech company on Tuesday announced the disbursement of loans worth Rs. 488 crore in the last four months, marking a 48.8 percent growth, in comparison to FY 2016-17, while resulting in a substantial rise in revenue as well.

Full Story >>

New Delhi [India], Aug 22 (ANI): World leader in Quality of Life services Sodexo has announced appointment of Pradeep Chavda as the new Human Resources Director - India, effective August 2017.

Full Story >>

New Delhi [India], August 22 (ANI): Taxi aggregator Ola and US-based tech giant Google on Tuesday announced their inter-city travel partnership, whereby commuters travelling between cities will now be able to discover Ola Outstation, a smart mobility solution for inter-city travel on Google Maps for mobile, thereby, directing customers to the Ola app to conveniently complete the booking.

Full Story >>

New Delhi [India], August 22 (ANI-NewsVoir): CAYA Constructs, a social enterprise, collaborated with the blockbuster satirical comedy 'Toilet: Ek Prem Katha' (TEPK), starring Akshay Kumar and Bhumi Pednekar. This quirky tale on toilets supports Prime Minister Narendra Modi's Swachh Bharat Mission, a governmental campaign to improve sanitation and hygiene conditions in India.

Full Story >>

Mumbai (Maharashtra) [India], August 21 (ANI): Ahead of the bank strike to be held on Tuesday, Vice President of the National Organization of Bank Workers, Ashwani Rana said the government should take responsibility of any inconvenience caused to customers due to the non-operation of banks on account of the strike.

Full Story >>

New Delhi [India], August 21 (ANI-BusinessWire India): Gemological Institute of America (GIA), in collaboration with the Maharshi Karve Stree Shikshan Samstha (MKSSS), Pune, presented skill-enhancement training programmes, Applied Jewelry Professional (AJP) and SWIFT Jewellery Design, to 51 students. This training, supported by GIA's endowment fund, concluded with a graduation ceremony for the students on August 17 at the MKSSS Campus.

Full Story >>

New Delhi [India], August 21 (ANI-BusinessWire India): Witnessing an increase in demand for the ready to move in apartments post the successful implementation of the Goods and Services Tax (GST) and RERA Act, Tata Housing - India's leading real estate development company on Monday launched 'Move in India', a nation-wide campaign that will offer a 24 months assured rental on its projects across the country.

Full Story >>

Bengaluru (Karnataka) [India], Aug 21 (ANI): Samsung India has collaborated with the Government of Karnataka for a notebook donation drive to extend its support to students from government schools across Bengaluru, Kolar and Mulbaghal districts in the state.

Full Story >>

New Delhi [India], August 21 (ANI-NewsVoir): The Lottery Bachao Mahakruti Samiti, an association representing stake-holders in the online lottery business across Maharashtra has appealed to the central government to reconsider a levy of 28 percent Goods and Services Tax (GST) on lottery prize money, the highest tax slab under the tax regime.

Full Story >>

New Delhi [India], August 21 (ANI-NewsVoir): Paisabazaar.com, India's No. 1 loans and cards marketplace on Monday announced that it disbursed unsecured loans to 244 cities and towns across India last month.

Full Story >>

New Delhi [India], Aug 21 (ANI-BusinessWireIndia): Ahead of the festive season, OnePlus announces OnePlus Super Seller Week on Amazon from 21st to 25th August, 2017 with exciting offers on OnePlus 5 and OnePlus 3T. During this week, the new variant of OnePlus 5 also went live, giving the fans of Slate Graycolor, more options. OnePlus 5 Slate Gray is now available for purchase in 8GB + 128 GB version for Rs. 37,999 on Amazon.in and oneplusstore.in.

Full Story >>

New Delhi [India], August 21 (ANI): In a bid to augment financial inclusion in India, fintech startup LoanAdda on Monday announced the launch of LoanSwift, enabling the firm to analyse vast amounts of non-traditional credit data to increase loan approval rates and reduce the risk of credit decisions.

Full Story >>

New Delhi [India], Aug 21 (ANI): In line with the company's continued efforts to strengthen and professionalize its management for achieving accelerated growth and business excellence, Intex Technologies, one of the leading consumer electronics major, has appointed Rumpa Roy as Head of Business Excellence.

Full Story >>

New Delhi [India], August 20 (ANI): In a move to bring home-buyers and banks in the real estate sector at par, the ASSOCHAM urged the government, National Company Law Tribunal (NCLT) and the Insolvency and Bankruptcy Board of India to chalk out a separate carve-out for those stuck in the incomplete construction and introduce a presidential ordinance to eradicate legal hurdles immediately, if any.

Full Story >>