Sat, Jun 24, 2017 | updated 04:02 PM IST

SilverPush releases TV advertising mapping report on smart-phone and mobile operators

Updated: Sep 16, 2016 17:48 IST      
SilverPush releases TV advertising mapping report on smart-phone and mobile operators

New Delhi [India], Sept.16 (ANI-Businesswire India): SilverPush, a data-driven marketing and measurement company, today announced the findings of its TV and digital advertising mapping report on the smart-phone and mobile operator industry for the India market. The report captures the data collected and analysed from June to August 2016. The company's analysis throws spotlight on telecom industry's two major segments, smart-phones and mobile operators and how they follow different paths across screens of television and digital world to attract and acquire their customer base.

The mapping revealed that smart-phone and mobile operator categories continue to demonstrate increasingly bullish attitudes on advertising on both, TV and the digital medium. The two industries are similar with respect to the genres of advertising, with both smart-phone brands and mobile operators advertising heavily on regional and Hindi movie channels as compared to Hindi general entertainment channels (GEC). Smartphone advertisers invest more on Hindi GEC ad spots, while on the other hand, mobile operators are more inclined towards English movie channels to run their TV ads.

SilverPush leveraged the power of PRISM, its real time analytics software to record the TV and digital data of brands, which was collected over the period of June to August 2016 from over 120 popular channels including GEC, movies, news, sports, and regional channels in the country. The market insights showcase the current inclination of brand marketers for advertisements on both TV and digital mediums to communicate with the new gen multi-screen exposed consumers.

"With consistent innovation in technology and making road to success in cross screen space, SilverPush continues to ride on in marketer's interest. PRISM as a real-time analytics software is powering analytics 2.0 for the next generation television advertising, helping brands to calculate the impact of TV ads on digital goals of marketers in real time", said Mudit Seth, Co-founder and CMO, SilverPush.

Other key insights from the market mapping are highlighted below:

. Both, smart-phone and mobile operator industries work hand in hand and advertise on similar TV genres. However, the overall mobile operators are creating lot more noise on TV as compared to smart-phone manufacturing players.

. The focus on regional channels has grown manifolds with southern Indian channels biting the biggest bite of almost 53 percent of the overall pie.

. Both, English and Hindi movie channels are being preferred over GEC channels by almost 49 percent.

. The mobile operator sector invests most of its spots in the movies segment- English and Hindi, while smart-phones prefer the Hindi GEC segment along with movies.

. Regional channels remain the biggest segment in totality capturing the largest approximately 19 percent of the advertising share.

. Smart-phones see a solid spike in ad spots during Prime-Time while non-Prime-Time spots are almost 40 percent less.

. Within the TV category, smart-phones and mobile operator brands are witnessing different consumer behavior trends.

. Unlike the mobile operator sector, the smart-phone segment searches rises along with a rise in TVCs after 6:00 pm, with maximum searches taking place around 10:00 pm.

. On the digital media front, smart-phones and mobile operators target different mediums in a similar proportion to create a dominant standing and brand recall.

. Youtube attracts the largest share with close to 75 percent of advertising activity coming from the mobile operator category.

. Facebook witnesses maximum attention with over 85% of attention attributed to smart-phone manufacturing players.

. Surprisingly Twitter, as a media platform gets the smallest share of focus from brands in the smart-phone and mobile operator categories.

"We will continue to track real-time TV and digital medium using this proprietary technology. By matching the online activity to TV airings across thousands of ads, millions of conversations and hundreds of channels, we believe our market mapping insights and data will further provide intelligent insight to brands", added Mudit.

The full market info-graphic can be viewed at http://bit.ly/2cvRy9D (ANI-Businesswire India)

  • Tags

New Delhi [India], June 24 (ANI): On the occasion of International Yoga Day on June 21 st, Ruchi Soya Industries Ltd. launched a pioneering initiative, the Ruchi 'Saral Yoga' Abhiyaan to integrate yoga in the corporate routine through daily yoga sessions for all employees.

Full Story >>

New Delhi [India], June 24 (ANI-BusinessWireIndia): The UN Summit of 2015 was indeed a historic one; the world leaders adopted 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development. However, the goals didn't come into force until 2016. With the aim of achieving these goals, member countries of UN will deploy efforts to put an end to poverty, eliminate inequalities, and curb climate change.

Full Story >>

Bajaj Electricals partners with IFSC as lead sponsor

Updated: Jun 24, 2017 14:11 IST     

New Delhi [India], June 24 (ANI): India's leading brand of kitchen and domestic appliances Bajaj Electricals has announced its partnership with The International Federation of Sport Climbing (IFSC) as a lead sponsor.

Full Story >>

New Delhi [India], June 24 (ANI-NewsVoir): KNOCKONWOOD, a leading furniture brand on Saturday announced that it has won the prestigious Best Stall Design Award for RR Decor, one of India's leading textile designers and exporters at the renowned Heimtextil 2017 held recently in Delhi from June 20-22, 2017 at Pragati Maidan, which saw over 180 companies participate from around the world.

Full Story >>

Spice GST Suvidha provider is all geared up for July 1st

Updated: Jun 24, 2017 13:10 IST     

New Delhi [India], June 24 (ANI): India is at the dawn of implementation of fair taxation, GST is all set to rollout on July 1st. The primary purpose of the Goods and Services Tax Network GSTN is to offer IT infrastructure and services to central and state governments, taxpayers and other stakeholders, to further facilitate the implementation of the GST.

Full Story >>

New Delhi [India], June 23 (ANI): India's first and largest marketplace ShopClues is introducing several merchant initiatives and workshops nationwide to have a smooth transition to the Goods and Services Tax (GST) framework.

Full Story >>

New Delhi [India], June 23 (ANI-NewsVoir): As many as 150 students have been awarded a free trip to Malaysia by Chennais Amirta International Institute of Hotel Management, a leading name in hospitality education and winner of `Award of Excellence' from the hands of President of India.

Full Story >>

BNI India spreads its wings to over seventy cities

Updated: Jun 23, 2017 16:54 IST     

New Delhi [India], June 23 (ANI-NewsVoir): US-based BNI, World's largest and most successful business networking organization widens its reach across the country, through its participation in Master Franchise Show 2017, taking place in New Delhi on June 24 and 25.

Full Story >>

New Delhi [India], June 23 (ANI): India's leading Ed-Tech firm Talentedge in association with Kantar TNS unveiled the results of their latest Young India study, which identified the emerging trends pertaining to 'career future' of Young India.

Full Story >>

New Delhi [India], June 23 (ANI): Flintobox has announced the launch of Flintoclass, a comprehensive product which aims to power the independent and unbranded preschools to deliver high quality early learning program for kids. Founded in 2013, the Chennai based startup turns profitable this year, registering a revenue of 13 crores.

Full Story >>

New Delhi [India], June 23 (ANI): BSE-NSE listed specialty cable company CMI on Friday bagged orders worth more than Rs. 30 crore from East Central Railways and Bharat Heavy Electricals Ltd. (BHEL) to provide railway signalling cables and HT XPLE cables, respectively.

Full Story >>

New Delhi [India], June 23 (ANI-BusinessWire India): This monsoon, offers just keep pouring in from Snapdeal as it announces a double sale bonanza on June 24 and 25, with the biggest yet Unbox Monsoon Sale plus Weekend special edition of the ongoing End-of-season-sale.

Full Story >>

New Delhi [India], June 23 (ANI): E-commerce giant Amazon India has announced its tie-up with NUOAURA (the B2B ecommerce platform that sells office supplies) for a period of three years for an undisclosed amount.

Full Story >>

New Delhi [India], June 23 (ANI): India's premier business software provider Tally Solutions has announced the launch of Tally.ERP 9 Release 6, its GST ready accounting and compliance software.

Full Story >>

New Delhi [India], June 23 (ANI): Online marketplace UrbanClap on Friday announced its partnership with Truecaller, a communication app, to enhance consumer experience by integrating Truecaller Priority in the company's IVR and its enlisted professional's numbers.

Full Story >>

New Delhi [India], June 23 (ANI): Comprehensive travel and leisure activities platform Cleartrip has launched the Arabic version of its desktop websites. The launch will make available Cleartrip's uncluttered and intuitive UI, seamless user experience, and hassle-free booking experience to Arabic audiences, particularly those in markets belonging to the Cooperation Council for the Arab States of the Gulf (formerly Gulf Cooperation Council).

Full Story >>

HDFC Bank to organise GST workshops across India

Updated: Jun 23, 2017 15:07 IST     

New Delhi [India], June 23 (ANI): HDFC Bank Ltd will be organising awareness workshops to educate traders, merchants, and businessmen on the forthcoming Goods and Services Tax (GST) Bill, which is slated to come into effect on July 1, 2017.

Full Story >>

Fintech firm LoanTap raises USD four million

Updated: Jun 23, 2017 14:56 IST     

New Delhi [India], June 23 (ANI): LoanTap Financial Technologies, an online personal loan company with in-house NBFC announced the closing of its second round funding at USD four million. The round comprises of a mix of equity and debt instruments from Kae Capital, India Quotient, IFMR and MAS Financial Services Ltd.

Full Story >>

ItzCash enables Bharat QR on its PoS terminals

Updated: Jun 23, 2017 13:58 IST     

New Delhi [India], June 23 (ANI): ItzCash has announced rolling-out 'Bharat QR code' feature across its retail network. Now scan and pay money with ItzCash's Point-of-Sale devices by simply flashing your cell phone.

Full Story >>

Zydus Wellness announces national launch of Sugar Free Green

Updated: Jun 23, 2017 09:22 IST     

New Delhi [India], June 23 (ANI-BusinessWire India): Sugar Free, the market leader in the sugar substitute category in India with a market share of over 94 percent, announced the national launch of its new variant - Sugar Free Green.

Full Story >>