Sun, Dec 11, 2016 | updated 03:49 AM IST

Escorts strengthens International Portfolio with new global product line

Updated: Jul 06, 2016 15:22 IST

New Delhi, July 6 (ANI): India's leading tractor manufacturers Escorts Limited unveiled their global ambitions with the launch of 13 new tractors in 12HP to 110HP range under flagship brands Farmtrac, Powertrac, and Euroline series to cater specifically to the world market.

The engineering conglomerate has introduced its range with newer and extreme horse power features of 12HP to 110HP to address global competition in overseas markets by designing, developing and making in India.

Escorts also announced a new strategic approach of 'Global Transformation Vision 2020' to strengthen its market share across the continents. Thirty Seven partners of Escorts from all across the world came together to affirm their association with Escorts for the success of this new strategic approach and the new range of products in an occasion marked as "International Day".

The company had recently carved out a separate International Business division to cater specifically to requirements of global customers.

"Escorts Group has been a witness to the transforming agricultural ecosystem since seven decades and understands the ever evolving needs of the farmers worldwide. We are committed to taking India's best to the world and launch of these new tractors are a manifestation of our belief in the Make in India mission," said Chief Executive Officer Escorts Agri Machinery Ravi Menon.

"We have once again delivered on our promise of innovation and creating value with bouquet of machines customized to farmer needs worldwide in 12 to 110 HP range. Escorts group already has a strong foothold across continents and our new transformation vision will further enable us to strengthen our leadership across North Africa and South Africa, America, Europe, and the ASEAN region," added Menon.

Apart from being aesthetically superior, fuel efficient and powerful, the new range comes with CRDi engines that are in compliance with the International emission norms.

"Escorts has embarked on an ambitious global expansion spree with a clear five year roadmap under which it aims to be a major global player in terms of size, product portfolio and a trusted global brand," said Head International Business Escorts Agri Machinery, Rajiv Wahi.

He also said that every channel partner who attended the International Day is excited and fully committed.

"Our global network is strengthened with 5 new channel partners signing up their association to introduce Escorts product line in their geographies. Indian tractors will now equip farmers with latest technology across South America, Brazil, South Africa, Turkey, Thailand, Europe, United States, and the ASEAN region," added Wahi. (ANI)