Tue, Mar 28, 2017 | updated 01:45 PM IST

Policy initiative required for Indian app market to grow

Updated: Jul 08, 2016 12:13 IST

New Delhi, July 8 (ANI-NewsVoir): Government policy needs to be aligned with the application development market in India so as to enable them to take a leadership position and maximize the revenue of this vertical.

Currently, India is the world's second largest user of applications and 2017-18, the country is expected to have the largest developer base. While speaking at 'Digital Services Asia 2016', A. Robert Jerad Ravi, Advisor (Quality of Service), Telecom Regulatory Authority of India (TRAI) said, "Majority of apps which are based out of other countries are developed by Indians, either working out of India or stationed abroad. This process in itself is a business opportunity, which should be encouraged by the Government."

According to various reports, the revenue from paid apps in 2016 is estimated to touch Rs 1,500 crore against Rs. 900 crore in 2014. While the apps downloads are expected to touch a figure of around 10 billion this year, five times more than what it was in 2012.

"This market is growing multifold with each passing quarter. The apps developer community itself is now three lakh and is set to expand drastically with the government initiative of getting apps in local languages," Ravi.

The opportunity for apps development market is evident even while smartphone penetration is just 20 per cent of all mobile phone users. With the adoption of 3G and 4G technology, the smartphone market is expected to further accelerate mobile application development in the country.

During the inaugural session, it was stated that 80 percent of applications being downloaded in India are global applications and with 4G, 'mobile application development' will turn over a new leaf and will usher in a phase of unprecedented development in this segment.

While speaking at the inaugural session, Debabrata Nayak, Additional Director, Digital Locker and Project Director (Open Source Collaboration), National e-Governance Division, DeitY said, "Digital Locker and the National e-Governance Division of the Department of Electronics and IT would facilitate the transformation of India to a digital environment and benefit the citizens of India. Currently, applicants have to carry as many as six input documents on identity, with this only one output document would be enough. The Digital Locker would move the country and services towards paperless governance and provide legal validity to these documents."

"With the Prime Minister Narendra Modi driving a digital India initiative, the use of digital services in every department, like from municipal department to having access to the Prime Minister himself will be available to every citizen. People and government are now being transformed into partners through 'Jan Bhagirdar' and portals like 'MyGov.in' and providing 'one stop play' for common people to speak directly to government at all levels and thus changing government-people interaction culture," said Amit Malviya, National Head, IT and Digital Communication, Bharatiya Janata Party (BJP).

Amit further added that introduction of a panic button in the mobile phones 'Himmat' was for ensuring safety of women and apps for farmers enabling them to obtain services and interact with the market for their produce are few examples, which are part of the Digital India Initiative.

"Virtual Reality has already enabled people anywhere to experience anything faraway. He illustrated

how an NRI buyer of a flat can experience a 'digital walk' through the flat faraway in India that he intends to buy," said Chief-Strategy, Architecture and Engineering Bharti Airtel, Shyam P. Mardikar.

He listed 25 virtual reality user cases covering many services from the cinema to shopping. With the country's largest youth population and policy changes for resource readiness, the digital society is all set to transform the country.

"The new wave of connected devices would open out into a whole lot of digital enterprises and affect every industry, business and services," said Sukesh Jain, Vice President, Enterprise Business, Samsung India.

He gave several scenarios of application that would enable a smartphones into 360 degree tool for every enterprise and build a new way of consumer experience that would benefit all businesses.

"Mobile phones with 4G and 5G would drive not just innovation but promote disruption that would turn current devices into obsolete ones and provide new consumer experience," said Milind Pathak, Chief Operating Officer, Madhouse.

"The benefits of traffic aggregator innovations by Uber India are benefiting city planners and creating self employment while reducing pollution and creating more open space in cities," said Prabhjeet Singh, Chief Strategy Officer, Uber India.

These digital services are all set to create a new world of consumer benefit and open enormous enterprise opportunities while benefiting people in every direction, agreed all the experts.

Making it truly global platform to conduct business, global majors engaged in the business of VAS and Digital Services such as; EMC, Spice Digital, Triotech Solutions, Netxcell, Walk2Shop, Shaildhar Telecom Service, V Hunt Digital Media and Datawind participated at the event.

(ANI-NewsVoir)

New Delhi [India], Mar 28 (ANI): Capillary Technologies, the leader in cloud-based OmniChannel Engagement and Commerce solutions has partnered with Exclusífe to provide comprehensive CRM solutions to retailers of all sizes in India.

Full Story >>

New Delhi [India], Mar 28 (ANI): Largest telecommunications services provider Bharti Airtel Limited on Tuesday announced the successful completion of the secondary sale of over 190 million shares of its subsidiary Bharti Infratel Limited (Bharti Infratel) representing 10.3 percent, to a consortium of funds advised by KKR and Canada Pension Plan Investment Board for a total consideration of over Rs. 6,193.9 crore (approx. USD 951.6 million), executed at a price of Rs. 325 per share.

Full Story >>

New Delhi [India], Mar 28 (ANI): Housing.com has launched a unified platform for real estate developers and partners to manage their business, 'Housing Partner'.

Full Story >>

New Delhi [India], Mar 28 (ANI): India's largest Income Tax returns e-filing and enterprise compliance service provider ClearTax on Tuesday launched its GST e-learning kit to educate the business community and make over 2.5 lakh CAs and Tax Return Preparers GST-ready and help them serve over 1 crore businesses.

Full Story >>

New Delhi [India], Mar 28 (ANI): Digital platform that connects, engages and helps sports audiences interact with each other on a real-time basis, Rooter on Tuesday announced raising of an undisclosed amount of funds from Intex, one of India's fastest growing consumer electronic goods and accessories manufacturer.

Full Story >>

New Delhi [India], Mar 28 (ANI-NewsVoir): As per a National Book Trust NCAER survey in 2009, there were 83 million Indians (13-35 age group) reading books for leisure in 2009. Reading in Hindi, Marathi, Bengali and English primarily, 46 percent of the respondents chose "knowledge enhancement" as a reason for reading books.

Full Story >>

New Delhi [India], Mar 28 (ANI-BusinessWireIndia): The Schwab Foundation for Social Entrepreneurship, a sister organization of the World Economic Forum, in partnership with the Jubilant Bhartia Foundation announces opening of entries for the annual competition Social Entrepreneur of the Year (SEOY) India Award2017.

Full Story >>

New Delhi [India], Mar 27 (ANI): Leading financial marketplace Wishfin on Monday announced developments in the company's management team with key new hires to support its expansion.

Full Story >>

New Delhi [India], Mar 27 (ANI): Bank of Baroda, India's leading public sector bank has entered into MOU with Jain Irrigation Systems Limited, with an objective to finance the Micro Irrigation systems i.e. drip and sprinkler irrigation sold by the company through the network of Bank of Baroda branches across the country.

Full Story >>

New Delhi [India], Mar 27 (ANI): The 33rd Edition of India Carpet Expo, Organized by Carpet Export Promotion Council at Pragati Maidan, New Delhi was inaugurated today with lamp lighting by Minister of Textile, Smriti Irani in the august presence of Ajay Tamta, Minister of State for Textiles and Virender Singh, Member of Parliament, Bhadohi.

Full Story >>

New Delhi [India], Mar 27 (ANI): India's top mobile balance management service app True Balance has introduced a welcomed addition of 'One-click Recharge' feature to facilitate easy phone bill payments through its platform.

Full Story >>

New Delhi [India], Mar 27 (ANI): Unveiled at the Milan Men's Fashion Week 2017, the Ducati Diavel Diesel is now available on special order at Ducati dealerships across the country. One of the most successful Ducati models in India, the Diavel has now donned an exquisite avatar, as a result of a creative collaboration between the Ducati Design Center and Andrea Rosso, Diesel Licensing Creative Director.

Full Story >>

New Delhi [India], Mar 27 (ANI): India's leading online recruitment marketplace Aasaanjobs on Monday announced the launch of its unique search and filter feature for job seekers on its platform.

Full Story >>

New Delhi [India], Mar 27 (ANI-NewsVoir): The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy.

Full Story >>

New Delhi [India], Mar 27 (ANI-NewsVoir): Shardul Amarchand Mangaldas and Co. has been awarded the 'National Law Firm of the Year, 2017, India' by Chambers and Partners, the world's premium evaluator of Legal Services.

Full Story >>

New Delhi [India], Mar 27 (ANI): Lalit Dalmia has launched his brand new Collection Name Fad Paradise at Indian Showcase week. The show was opened by singer composer Arko Mukherjee and closing ceremony was done by Mohammed Morani.

Full Story >>

New Delhi [India], Mar 27 (ANI): Punjab Agri Export Corporation Ltd. (PAGREXCO) has signed an MOU for an Exclusive Alliance for Ecommerce Enablement of PAGREXCO in association with Trendybharat.com. Under this agreement, Trendybharat.com will market, promote and sell Punjab Agro's organic products across India and overseas.

Full Story >>

New Delhi [India], Mar 27 (ANI-BusinessWireIndia): Tata Capital, the financial services arm of the Tata Group, today, announced the launch of 'myLoan' - a first-of-its kind Mobile App by the company to extend its existing personal loan offering to the emerging younger and mobile savvy audience.

Full Story >>

New Delhi [India], Mar 27 (ANI): India's largest online marketplace Snapdeal on Monday announced a range of initiatives launched at curbing fraudulent online transactions, are accruing massive cost savings for the company.

Full Story >>