Wed, Aug 23, 2017 | updated 09:42 AM IST

Policy initiative required for Indian app market to grow

Updated: Jul 08, 2016 12:13 IST      
Policy initiative required for Indian app market to grow

New Delhi, July 8 (ANI-NewsVoir): Government policy needs to be aligned with the application development market in India so as to enable them to take a leadership position and maximize the revenue of this vertical.

Currently, India is the world's second largest user of applications and 2017-18, the country is expected to have the largest developer base. While speaking at 'Digital Services Asia 2016', A. Robert Jerad Ravi, Advisor (Quality of Service), Telecom Regulatory Authority of India (TRAI) said, "Majority of apps which are based out of other countries are developed by Indians, either working out of India or stationed abroad. This process in itself is a business opportunity, which should be encouraged by the Government."

According to various reports, the revenue from paid apps in 2016 is estimated to touch Rs 1,500 crore against Rs. 900 crore in 2014. While the apps downloads are expected to touch a figure of around 10 billion this year, five times more than what it was in 2012.

"This market is growing multifold with each passing quarter. The apps developer community itself is now three lakh and is set to expand drastically with the government initiative of getting apps in local languages," Ravi.

The opportunity for apps development market is evident even while smartphone penetration is just 20 per cent of all mobile phone users. With the adoption of 3G and 4G technology, the smartphone market is expected to further accelerate mobile application development in the country.

During the inaugural session, it was stated that 80 percent of applications being downloaded in India are global applications and with 4G, 'mobile application development' will turn over a new leaf and will usher in a phase of unprecedented development in this segment.

While speaking at the inaugural session, Debabrata Nayak, Additional Director, Digital Locker and Project Director (Open Source Collaboration), National e-Governance Division, DeitY said, "Digital Locker and the National e-Governance Division of the Department of Electronics and IT would facilitate the transformation of India to a digital environment and benefit the citizens of India. Currently, applicants have to carry as many as six input documents on identity, with this only one output document would be enough. The Digital Locker would move the country and services towards paperless governance and provide legal validity to these documents."

"With the Prime Minister Narendra Modi driving a digital India initiative, the use of digital services in every department, like from municipal department to having access to the Prime Minister himself will be available to every citizen. People and government are now being transformed into partners through 'Jan Bhagirdar' and portals like 'MyGov.in' and providing 'one stop play' for common people to speak directly to government at all levels and thus changing government-people interaction culture," said Amit Malviya, National Head, IT and Digital Communication, Bharatiya Janata Party (BJP).

Amit further added that introduction of a panic button in the mobile phones 'Himmat' was for ensuring safety of women and apps for farmers enabling them to obtain services and interact with the market for their produce are few examples, which are part of the Digital India Initiative.

"Virtual Reality has already enabled people anywhere to experience anything faraway. He illustrated

how an NRI buyer of a flat can experience a 'digital walk' through the flat faraway in India that he intends to buy," said Chief-Strategy, Architecture and Engineering Bharti Airtel, Shyam P. Mardikar.

He listed 25 virtual reality user cases covering many services from the cinema to shopping. With the country's largest youth population and policy changes for resource readiness, the digital society is all set to transform the country.

"The new wave of connected devices would open out into a whole lot of digital enterprises and affect every industry, business and services," said Sukesh Jain, Vice President, Enterprise Business, Samsung India.

He gave several scenarios of application that would enable a smartphones into 360 degree tool for every enterprise and build a new way of consumer experience that would benefit all businesses.

"Mobile phones with 4G and 5G would drive not just innovation but promote disruption that would turn current devices into obsolete ones and provide new consumer experience," said Milind Pathak, Chief Operating Officer, Madhouse.

"The benefits of traffic aggregator innovations by Uber India are benefiting city planners and creating self employment while reducing pollution and creating more open space in cities," said Prabhjeet Singh, Chief Strategy Officer, Uber India.

These digital services are all set to create a new world of consumer benefit and open enormous enterprise opportunities while benefiting people in every direction, agreed all the experts.

Making it truly global platform to conduct business, global majors engaged in the business of VAS and Digital Services such as; EMC, Spice Digital, Triotech Solutions, Netxcell, Walk2Shop, Shaildhar Telecom Service, V Hunt Digital Media and Datawind participated at the event.

(ANI-NewsVoir)

New Delhi [India], August 22 (ANI-BusinessWire India): Despite the mushrooming of gyms and fitness centres as well as the growing popularity of fitness apps and virtual gyms, most Indians do not find time to exercise. In a pan-India study conducted by Gympik, India's largest fitness discovery platform, 53 percent of the respondents said that they lack the discipline to stay fit.

Full Story >>

Amitabh Kant to launch 'Mentor India' campaign on Wednesday

Updated: Aug 22, 2017 18:39 IST     

New Delhi [India], August 22 (ANI): NITI Aayog CEO Amitabh Kant is slated to launch the Mentor India Campaign, a strategic nation building initiative to engage leaders who can guide and mentor students at more than 900 Atal Tinkering Labs, established across the country as a part of the Atal Innovation Mission, here on Wednesday.

Full Story >>

New Delhi [India], Aug 22 (ANI): Asia's largest direct-to-home (DTH) brand DishTV has announced the appointment of Pushkar Singh Kataria, as Chief Human Resources Officer with immediate effect.

Full Story >>

New Delhi [India], August 22 (ANI-NewsVoir): India celebrated its 70th Independence Day this week with a new level of achievements and enthusiasm. Meanwhile, in Mumbai, Dr. Amit Upadhyay of Horizon Outsource Solutions visited Father Agnel's Ashram in Mumbai to spend a day with 55 underprivileged kids housed in Bandra.

Full Story >>

New Delhi [India], Aug 22 (ANI): India's largest e-commerce marketplace Flipkart on Tuesday announced the roll-out of 'Flipkart Global', a program that will provide its 100,000 plus sellers with an opportunity to export their products to buyers across 190+ countries.

Full Story >>

New Delhi [India], August 21 (ANI): HDFC Bank Ltd. on Tuesday unveiled its 'DigiPOS' Point of Sale (POS) machine, which will offer a complete suite of digital payment options.

Full Story >>

Fintech firm Rubique registers 48.8 percent YoY growth

Updated: Aug 22, 2017 16:36 IST     

New Delhi [India], August 22 (ANI): Rubique, a fintech company on Tuesday announced the disbursement of loans worth Rs. 488 crore in the last four months, marking a 48.8 percent growth, in comparison to FY 2016-17, while resulting in a substantial rise in revenue as well.

Full Story >>

New Delhi [India], Aug 22 (ANI): World leader in Quality of Life services Sodexo has announced appointment of Pradeep Chavda as the new Human Resources Director - India, effective August 2017.

Full Story >>

New Delhi [India], August 22 (ANI): Taxi aggregator Ola and US-based tech giant Google on Tuesday announced their inter-city travel partnership, whereby commuters travelling between cities will now be able to discover Ola Outstation, a smart mobility solution for inter-city travel on Google Maps for mobile, thereby, directing customers to the Ola app to conveniently complete the booking.

Full Story >>

New Delhi [India], August 22 (ANI-NewsVoir): CAYA Constructs, a social enterprise, collaborated with the blockbuster satirical comedy 'Toilet: Ek Prem Katha' (TEPK), starring Akshay Kumar and Bhumi Pednekar. This quirky tale on toilets supports Prime Minister Narendra Modi's Swachh Bharat Mission, a governmental campaign to improve sanitation and hygiene conditions in India.

Full Story >>

Mumbai (Maharashtra) [India], August 21 (ANI): Ahead of the bank strike to be held on Tuesday, Vice President of the National Organization of Bank Workers, Ashwani Rana said the government should take responsibility of any inconvenience caused to customers due to the non-operation of banks on account of the strike.

Full Story >>

New Delhi [India], August 21 (ANI-BusinessWire India): Gemological Institute of America (GIA), in collaboration with the Maharshi Karve Stree Shikshan Samstha (MKSSS), Pune, presented skill-enhancement training programmes, Applied Jewelry Professional (AJP) and SWIFT Jewellery Design, to 51 students. This training, supported by GIA's endowment fund, concluded with a graduation ceremony for the students on August 17 at the MKSSS Campus.

Full Story >>

New Delhi [India], August 21 (ANI-BusinessWire India): Witnessing an increase in demand for the ready to move in apartments post the successful implementation of the Goods and Services Tax (GST) and RERA Act, Tata Housing - India's leading real estate development company on Monday launched 'Move in India', a nation-wide campaign that will offer a 24 months assured rental on its projects across the country.

Full Story >>

Bengaluru (Karnataka) [India], Aug 21 (ANI): Samsung India has collaborated with the Government of Karnataka for a notebook donation drive to extend its support to students from government schools across Bengaluru, Kolar and Mulbaghal districts in the state.

Full Story >>

New Delhi [India], August 21 (ANI-NewsVoir): The Lottery Bachao Mahakruti Samiti, an association representing stake-holders in the online lottery business across Maharashtra has appealed to the central government to reconsider a levy of 28 percent Goods and Services Tax (GST) on lottery prize money, the highest tax slab under the tax regime.

Full Story >>

New Delhi [India], August 21 (ANI-NewsVoir): Paisabazaar.com, India's No. 1 loans and cards marketplace on Monday announced that it disbursed unsecured loans to 244 cities and towns across India last month.

Full Story >>

New Delhi [India], Aug 21 (ANI-BusinessWireIndia): Ahead of the festive season, OnePlus announces OnePlus Super Seller Week on Amazon from 21st to 25th August, 2017 with exciting offers on OnePlus 5 and OnePlus 3T. During this week, the new variant of OnePlus 5 also went live, giving the fans of Slate Graycolor, more options. OnePlus 5 Slate Gray is now available for purchase in 8GB + 128 GB version for Rs. 37,999 on Amazon.in and oneplusstore.in.

Full Story >>

New Delhi [India], August 21 (ANI): In a bid to augment financial inclusion in India, fintech startup LoanAdda on Monday announced the launch of LoanSwift, enabling the firm to analyse vast amounts of non-traditional credit data to increase loan approval rates and reduce the risk of credit decisions.

Full Story >>

New Delhi [India], Aug 21 (ANI): In line with the company's continued efforts to strengthen and professionalize its management for achieving accelerated growth and business excellence, Intex Technologies, one of the leading consumer electronics major, has appointed Rumpa Roy as Head of Business Excellence.

Full Story >>

New Delhi [India], August 20 (ANI): In a move to bring home-buyers and banks in the real estate sector at par, the ASSOCHAM urged the government, National Company Law Tribunal (NCLT) and the Insolvency and Bankruptcy Board of India to chalk out a separate carve-out for those stuck in the incomplete construction and introduce a presidential ordinance to eradicate legal hurdles immediately, if any.

Full Story >>