Tue, May 23, 2017 | updated 04:55 AM IST

back2basics launches 'Experiential Farm' for organic products

Updated: Jul 12, 2016 17:17 IST      
back2basics launches 'Experiential Farm' for organic products

New Delhi, July 12 (ANI): back2basics, a Bangalore based organic farming startup, has introduced a unique experience in the field of organic farming, called an "Experiential Farm visit".

This farm visit is the first of its kind in India, which allows an individual or a group of people to visit the farm, experience, pluck, eat and enjoy organic produce with absolutely no commercials involved.

The experiential farm, a mere 20-minute drive from ITPL, Whitefield, houses varieties of both exotic and local produce. Now, consumers can visit their experiential farm and see high-quality organic production, right from seed to harvest.

The farm is spread across 3.5 acres, where consumers can learn about their chemical-free production techniques and pick the products on their own. Free farm visits are facilitated once a month for a group of 30 people registered online.

back2basics was founded by S Madhusudhan, who is a veteran in the marketing and advertising industry. After working in leadership roles in many multi-national corporations across the globe, Madhu stopped to re-evaluate his own fast-paced lifestyle and food habits after a health scare.

Madhu does not have any agricultural background - he last studied Botany in Class 10 - and started from humble beginnings by growing produce on a 30 ft x 40 ft plot. He spent a lot of time understanding both the challenges faced by the Indian farmer and those faced by the discerning Indian consumer with an appetite for fresh, high-quality fruits and vegetables.

By applying several management techniques to improve current agricultural practices, back2basics is a unique blend of ancient wisdom and modern science. back2basics currently produces 90+ varieties of fruits, vegetables, greens and cold-pressed oils in the farms spread across close to two hundred acres around Bangalore.

"The reason we decided to launch an experiential farm is because 99.9 percent of consumers don't know the source of the organic Fruits and Vegetables that they buy and consume. People buy their footwear from air-conditioned showrooms but don't hesitate to buy their Fruits and Vegetables from the footpaths," said Founder and Chief Farmer back2basics, Madhusudhan.

"Our goal is to make buying organic vegetables a norm in our segment of households. More importantly, we want to make "going organic" a way of life. Our experiential farm was introduced to add a layer of credibility and honesty to all what we do today at back2basics. Promoting a healthy lifestyle by educating the consumer and their families, through experience, on the benefits of organic farm fresh produce, is the sole objective of our experiential farm visits," said Idea Cultivator back2basics, Bhairavi Madhusudhan. (ANI)

SRF limited announces Q4 and FY17 financial results

Updated: May 22, 2017 18:51 IST     

New Delhi [India], May 22 (ANI-NewsVoir): SRF Limited, a chemical based multi-business entity engaged in the manufacturing of industrial and specialty intermediates today announced its consolidated financial results for the fourth quarter and full year ended March 31, 2017 under Indian Accounting Standards (IndAS). The company's audited results were approved by the Board of Directors in a meeting held today in Gurgaon, Haryana.

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CBDT signs two more Unilateral APA's with Indian taxpayers

Updated: May 22, 2017 18:45 IST     

New Delhi [India], May 22 (ANI): The Central Board of Direct Taxes (CBDT) on Monday announced entering into two Unilateral Advance Pricing Agreements (APA) with Indian taxpayers on May 4 and 11 respectively, out of which one agreement holds a rollback provision.

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Bangalore [India], May 22 (ANI-Businesswire India): Relocating household goods from one place/city to another can be really one of the most challenging, hectic and stressful events of life. Whether it is a local shift within the city of Bangalore or relocating home from this city to another city of India, it would be a complicated and time-consuming process for an individual to do it all alone. There are lots of hassles, tedious tasks and unpleasant issues involved with the process of relocation which can pester an individual badly. On the other hands, hiring services of one of the credible and competent packers and movers in Bangalore would be a great decision with respect to simplify the relocating process and turn the circumstance into the easygoing and smooth affair.

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New Delhi [India], May 22 (ANI): Online recruitment marketplace AasaanJobs on Monday announced the roll out of its 'Interview scheduling' feature for employers and candidates, which will allow employers to specify and pick different time slots for scheduling interviews with job aspirants.

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New Delhi [India], May 22 (ANI): Schneider Electric the global specialist in energy management and automation on Monday announced appointment of Venkatraman Swaminathan as the Vice-President, IT Division - India Zone.

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New Delhi [India], May 22 (ANI-NewsVoir): Pearl Academy, India's leading private institution in design, fashion, creative businesses and media, concluded its ten-day long campaign - #MumbaiByDesign which celebrated the quintessential Mumbai through a series of initiatives across the city.

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foodpanda raises USD 431.45 million from Naspers

Updated: May 22, 2017 15:30 IST     

New Delhi [India], May 22 (ANI): Online marketplace for food delivery foodpanda on Monday announced receiving of investment worth USD 431.45 million from global internet and entertainment group Naspers into its parent company Delivery Hero.

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New Delhi [India], May 22 (ANI): Fintech start-up Zeta, which offers digital employee benefits for tax optimisation, has tied up with Sodexo Benefits and Rewards India for administration of digital employee benefits in the country.

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Mumbai [India], May 22 (ANI-Businesswire India): The India Meteorological Department (IMD's) recent prediction of favourable monsoon in India is likely to have a positive impact for companies in the agricultural sector like Ruchi Soya Industries Limited.

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New Delhi [India], May 22 (ANI): As per the joint study conducted by ASSOCHAM and PwC, in India, about 10 to 15 percent of wastes produced by industries are hazardous and the generation of hazardous wastes is increasing at the rate of two to five percent per year.

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New Delhi [India], May 22 (ANI-NewsVoir): It's time for hunger pangs and cravings for home cooked food well, Noodles, Pastas, dosas, juices, smoothies and soups. Just name it and you will be up for making it! If your kitchen is equipped with the perfect Kitchen Appliances, making a variety of these scrumptious, healthy, fresh and hygienic dishes is no longer a time consuming process. "KENT Smart chef appliances" has introduced the all new and innovative KENT Noodles & Pasta Maker and KENT Turbo Grinder and Blender to cook healthy and cook fast.

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To land CPEC-linked jobs, more Pak students learning Chinese

Updated: May 22, 2017 12:41 IST     

Islamabad [Pakistan], May 22 (ANI): The impact of the China-Pakistan Economic Corridor project, it seems, is being felt in educational institutions in the country, for more and more than students have reportedly taken to learning the Chinese language for short and long term benefit.

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Maharashtra Assembly passes GST Bill

Updated: May 22, 2017 12:02 IST     

New Delhi [India], May 22 (ANI): The Maharashtra Assembly on Monday passed the Goods and Services Tax (GST) Bill in a session of its lower house.

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Bangalore [India], May 22 (ANI-Businesswire India): L&T Technology Services Limited, a leading global pure-play engineering services company, announced it has been positioned in the "Winners Circle" by HfS Research, The Services Research Company in

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Mumbai [India], May 22 (ANI-Businesswire India):Mumbai-based Omkar Realtors and Developers, a market leader in redevelopment and luxury residential projects, created history in India's real estate sector with a grand gathering of 1200-plus channel partners from across Mumbai, India, Dubai, GCC region, Singapore, Hong Kong who attended the promotional event by Omkar's for its new product offering 'SIGNET by Omkar', a project offering efficient and compact 1 and 2 BHKs at Malad East on Western Express Highway.

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MoS Finance confirms July 1 roll out of 'all-inclusive' GST

Updated: May 22, 2017 08:40 IST     

Bareily (Uttar Pradesh) [India], May 22 (ANI): Following up from the meeting of the Goods and Services Tax (GST) council on May 18 and 19, Minister of State for Finance Santosh Gangwar said the stage is set for the scheduled roll out of the GST Bill on July 1st.

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GST is Modi Govt.'s 'biggest achievement': ASSOCHAM

Updated: May 21, 2017 13:02 IST     

New Delhi [India], May 21 (ANI): With the roll out of the 'revolutionary' Goods and Services Tax bill scheduled for July 1, the ASSOCHAM has perceived this as the present government's 'biggest achievement', facilitating digitisation, financial and inclusion, while public investment on railways and power distribution infrastructure is set to change the structure of the economy, the chamber said.

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Omkar Realtors introduces 'SIGNET by Omkar'

Updated: May 20, 2017 17:46 IST     

Mumbai [India], May 20 (ANI-Businesswire India): Mumbai-based Omkar Realtors & Developers, a market leader in redevelopment and luxury residential projects, announced the launch of 'SIGNET by Omkar', a project offering efficient 1 and 2 BHK homes at Malad East on Western Express Highway.

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New Delhi [India], May 20 (ANI-NewsVoir): Policybazaar.com (twitter handle: @policybazaar_in), India's largest insurance website and comparison portal, has launched a new advertising campaign with the tagline "Cancer se ladai main insurance kaam aega" (insurance will come handy in fight against cancer).

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New Delhi [India], May 19 (ANI-NewsVoir): Shardul Amarchand Mangaldas and Co. provided legal and strategic advice to HP Inc. (HP) from a competition law perspective in relation to its proposed acquisition of the global printer business of Samsung Electronics Co. Ltd.

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