Tue, Feb 21, 2017 | updated 06:44 AM IST

ShopClues launches seller-bidding platform ADZone

Updated: Jul 20, 2016 15:03 IST

New Delhi, July 20 (ANI): India's first and largest managed marketplace ShopClues launched the latest in its impressive string of seller initiatives today. Constantly looking at ways to help its merchants enhance their business, the marketplace has rolled out AdZone, a self-service solution that helps merchants promote products using native and custom ads on ShopClues.

The platform has been created in partnership with C1X, a leading online advertising technology firm. The seller-bidding platform to advertise, execute and manage product campaigns was unveiled by ShopClues.

AdZone is a dedicated sellers' platform where merchants looking to advertise their products on ShopClues can enter a bidding process to initiate their campaign. Minimum budget for a campaign is Rs. 1,000 while the minimum bids vary for different categories.

The product ads will be displayed in the category and sub-category pages, thus ensuring top slots and resulting in high orders. While the 'native' ads category makes a featured ad appear at the top of product listings, 'custom' ads will incorporate multi-banner ads displayed at the top of the website. The campaign created can be seen on desktop as well as on the mobile app/site.

"This platform will immensely boost the visibility of products and maximize product views, thereby helping vendors to increase their business with us. The bidding system ensures transparency, while our differential bidding mechanism for products is essential for retailers advertising varied products. With AdZone, ShopClues further emboldens its commitment to assisting its large and growing merchant community at every step in their growth as our partners," said Co-founder and CBO ShopClues, Radhika Aggarwal.

"At ShopClues, we're driven by a passion for innovation. Keeping in mind our merchant-first approach, we have attempted to create a technology to help our ever-increasing merchant base sell efficiently. AdZone caters to their need for pushing the envelope of achievement with ShopClues and staying ahead in a highly competitive market. We anticipate a very positive response from our seller community to our latest initiative," said VP-Products ShopClues, Arun Goel.

With only an active ShopClues merchant account as a pre-requisite, it is extremely convenient to create a marketing campaign on AdZone.

Furthermore, performance of the ad campaign can be tracked and managed via the Store Manager on the AdZone dashboard. It displays the impressions, product clicks and sales on a seller's campaign, which is essential as the seller is charged on a cost-per-click model, wherein they can also use their ShopClues credits to make payments.

The money is automatically deducted from the seller's budget. As a launch promotion, ShopClues is providing sellers complimentary credits when they create their first campaign. Going forward, merchants will be able to bid for keyword searches on Shopclues as well as make their ads visible on other online platforms.

"We ran a pilot with about 300 merchants on the AdZone platform, and the results were extremely positive. We ran over 1000 ad campaigns over a 10 day period, and our merchants saw a healthy return on their investment," added Arun. (ANI)

Mumbai [India], Feb. 20 (ANI): Tata Consultancy Services (TCS) Ltd on Monday appointed V. Ramakrishnan as the Chief Financial Officer (CFO) of the company.

Full Story >>

Mumbai, [India], Feb. 20 (ANI): Reliance Jio Infocomm Ltd and Uber have announced a strategic partnership aimed at bringing the benefits of Jio Digital Life ecosystem to their users.

Full Story >>

New Delhi [India], Feb. 20 (ANI): The most anticipated Goods and Services Tax (GST) bill, which is most likely to be a game-changer in terms of cost cutting will provide leverage to implement cost cutting mechanisms, thus paving way for consumers to avail Gensets at lower costs, said Sanjeev Nimkar, Vice President, Business Head Kirloskar Oil Engines Ltd., at the launch of their new range of High Horsepower (HHP) Gensets.

Full Story >>

New Delhi [India], Feb.20 (ANI): Kissandhan Agri Financial services Pvt. Ltd (Kissandhan), a wholly-owned subsidiary of Sohan Lal Commodity Management Pvt Ltd (SLCM Group), India's leading post harvest agri-management Group, today announced activation of loan facility at Narela Mandi, which is Asia's largest mandi for wheat and rice. The company has also started penetrating the market at Bikaner Mandi in Rajasthan and Latur Mandi in Maharashtra.

Full Story >>

Kolkata (West Bengal) [India], Feb.20 (ANI-Businesswire India): India's much acclaimed inner wear brand; Rupa Frontline has launched its latest ad campaign starring Ranveer Singh. This is the first campaign post its logo launch earlier this year, which reiterates the brand's proposition of comfort in a fun and lively manner.

Full Story >>

New Delhi [India], Feb 20 (ANI): NEC Corporation today announced that NEC Laboratories Europe has developed a new technology, Net2Vec that brings Artificial Intelligence (AI) to communication networks.

Full Story >>

Idea launches 4G services in UP West

Updated: Feb 20, 2017 16:12 IST

New Delhi [India], Feb 20 (ANI): Telecom operator Idea Cellular on Monday announced the launch of world class 4G services in UP West Telecom circle.

Full Story >>

TCS approves buyback of up to 5.6 crore shares

Updated: Feb 20, 2017 15:56 IST

New Delhi [India], Feb 20 (ANI): The Tata Consultancy Services (TCS) board on Monday announced buyback of up to 5.6 crore equity shares of the company for an aggregate amount not exceeding Rs. 16,000 crore.

Full Story >>

New Delhi [India], Feb 20 (ANI): The State Bank of India (SBI) on Monday announced rebranding of its corporate website as 'bank.sbi' from earlier sbi.co.in in respect of generic Top Level Domain (gTLD). gTLD adoption that enables an organization to use its corporate name (.sbi) as their website's top-level identifier.

Full Story >>

New Delhi [India], Feb 20 (ANI): Largest online marketplace Snapdeal on Monday revealed interesting statistics around its zero cost EMI offering, launched in December 2016.

Full Story >>

New Delhi [India], Feb 20 (ANI): Microsoft on Monday announced its strategic partnership with Flipkart to provide consumers in India with the best online shopping service.

Full Story >>

New Delhi [India], Feb 20 (ANI): India-born chief executive of Microsoft Satya Nadella on Monday said that the company is very excited about the potential of augmented reality along with Microsoft's Cortana's AI offering, which has the capability to do human-level speech recognition.

Full Story >>

New Delhi [India], Feb 20 (ANI): India's top mobile balance management service app True Balance on Monday announced that it has raised a sum of Rs. 100 crore in Series B round of funding from Softbank Ventures Korea.

Full Story >>

New Delhi [India], Feb 20 (ANI): Global OTT leader in South-Asian content YuppTV on Monday announced that it has entered an exclusive partnership with ETV Telugu in the United States.

Full Story >>

New Delhi [India], Feb 20 (ANI): Connect Broadband, the telecom arm of the Videocon Group and market leader in broadband in Punjab has collaborated with Indian mobile wallet major 'MobiKwik' to offer and promote cashless digital transactions.

Full Story >>

New Delhi [India], Feb. 19 (ANI): CAclubindia's Goods and Services Tax (GST) app became the number one app on GST on Google Play Store, with a successful 85,000 plus downloads within a month's time, scoring an average of 4.4 rating by over 700 users.

Full Story >>

New Delhi [India], Feb. 19 (ANI): Indian food processing sector has the potential to attract USD 33 billion of investment and create nine million jobs by FY 2024, revealed an ASSOCHAM-Grant Thorton Research paper.

Full Story >>

New Delhi [India], Feb. 19 (ANI): ONE Co.Work, the end-to-end co-working space provider, announced the launch of its Gurugram-based co-working office on Saturday. The event received a phenomenal response from the start-up community, investors, freelancers, and bloggers, and was also attended by several industry veterans.

Full Story >>

New Delhi [India], Feb. 18 (ANI): Khadi and Village Industries Commission (KVIC) which has, in the last six months, bagged large orders from several public and private sector companies since the Narendra Modi government came to power, has bagged the largest ever order from the Ministry Of Health on February 16, 2017.

Full Story >>

New Delhi [India], Feb. 18 (ANI-BusinessWire India): Working towards its vision of enhancing the employability of youth by skill development, CMC Skills Pvt. Ltd. in consortium with Mitcon Consultancy Services Limited was recently selected by Jharkhand Skill Development Mission to Establish and Operate Mega Skill Development Centre in Jharkhand on PPP mode.

Full Story >>