Sun, Dec 4, 2016 | updated 03:22 AM IST

nexGTv, SAB Group join hands for improved regional content offerings

Updated: Jul 27, 2016 15:37 IST

New Delhi, July 27 (ANI): India's largest subscription-led video entertainment app nexGTv announced its partnership with SAB Group, one of the leading Media and Entertainment conglomerates in the country.

As a part of the alliance, nexGTv has acquired the worldwide digital rights to broadcast the group's most sought-after regional channels such as Masti, Dabang, Dhamaal, Maiboli and Dillagi for its users across the globe.

"Since its inception, nexGTv has endeavored to deliver the most tailored entertainment solutions to the rich and diverse consumer base it enjoys across the country. The partnership with SAB will allow us to curate and deliver popular regional entertainment solutions on-the-go to our viewers," said COO nexGTv, Abhesh Verma.

"We are confident that the latest addition will enhance our regional offering and add greater value to the mobile viewing experience of our users by providing them with seamless access to locally relevant video-based entertainment content," added Abhesh Verma.

nexGTv's latest association will no doubt delight the country's digital viewership, who will now be able to view their preferred regional entertainment content at their convenience anytime, anywhere.

All the channels from SAB Group are a part of the paid category at nexGTv, and can be accessed either through the website or through the nexGTv mobile app for Android and iOS. (ANI)