Tue, Feb 21, 2017 | updated 10:23 PM IST

Honda strengthens its dealership network in India

Updated: Oct 26, 2016 17:22 IST
New Delhi [India], Oct 26 (ANI): Honda Motorcycle and Scooter India has announced another step closer to its customers with the inauguration of 900th Honda Authorized exclusive Dealership (HEADs).

With this inauguration, total touch points for Honda crossed 4,800 mark across the country. With this expansion, it becomes more convenient for customers to purchase their choice of Honda 2Wheelers closer to their place even in Tier II and Tier III, along with vast spread authorized service center network.

Honda's network expansion in India

Over the years, Honda has rapidly multiplied its production capacity along with introduction of new products across various categories catering to different types of customer demands specific to the region. In the last five years, Honda has aggressively expanded its network foothold in the hinterland.

This fiscal witnessed an addition of more than 300 touch points, 80 percent of which has been exclusively in the rural and semi urban locations only. Honda will further increase its network by adding 500 more touch points, totaling the number to 5,300 before this financial year end.

Honda's vision is to expand its footprint across the country, in turn with the growing demand of its products to provide its sales and service facilities closer to the customers place.

"We have grown exponentially in the last 15 years of existence in India, in terms of sales, product portfolio, production capacity and network. The penetration in smaller towns is a critical part of our India strategy," said Senior VP Sales and Marketing, Yadvinder Singh Guleria.

Having witnessed phenomenal growth in customer demand over the years, Honda has strengthened its position in the Indian two-wheeler industry.

The company continues to ramp up its dealership network, production capacity, while offering the best quality products and experience to its customers.

All Honda Authorized Exclusive Dealerships (HEADs) come with a 4S setup including the industry norm of Sales, Service, Spare Parts and the fourth 'S' unique to Honda which is Safety Riding Promotion. (ANI)

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