Fri, Mar 24, 2017 | updated 11:30 PM IST

Ludusz wellness mobile application goes live

Updated: Nov 03, 2016 18:18 IST

New Delhi [India], Nov 3 (ANI-NewsVoir): Ludusz, one of India's first service quality based sports opportunity platform was launched in New Delhi today. The application has been in testing mode for the last two months.

Conceptualized and funded by FMCG technology veteran Pronoy Roy (ex-IT Director (Global) Reckitt Benckiser Group Plc.), the platform aims to bring about a lifestyle change among people across age groups with a focus on delivering health through sports. Ludusz aims to reach five cities in India, targeting an inroad of one million customers in FY18.

The product focuses on providing customers with convenient, accessible and affordable opportunities to engage in sports and sports related activities. Though there are multiple sports aggregators in the market today, they have little or no focus on quality. Ludusz is set to revolutionize the market with its three - pronged approach - convenience, accessibility and affordability. The operating model of the product is based on enabling opportunities via Geo Located Sports, with a list of certified coaches and venues. This is supplemented by a Personal development tracker / manager ?along-with a combination of convenience features which will guide the customer to make the optimum choice.

The product is co-funded by FMCG sector veterans, Pronoy Roy, Nakul Sharma - former management executive with cosmetic and beauty products giant L'oreal and Karunesh Mukherjee - a veteran in the field of training and development for Godphrey Phillips.

According to Pronoy Roy, Chairman, Ludusz; "There is an urgent requirement for people in India to move towards a balanced lifestyle." He believes the same shift has already taken place in a few countries in the West, where research has clearly demonstrated a positive co-relation between balanced lifestyle and annual health spends. Ludusz has been developed to provide users the opportunity to engage in sports, to move towards a balanced lifestyle. "The journey will be difficult, since we are dealing with a paradigm psychological shift. However, with the newfound outlook towards health among the masses today, we feel Ludusz could be a game changer. "

Nakul Sharma, Co - Founder, Ludusz; points out that: "The use of technology to bridge the current gap is impeditive. Essential factors like coverage, convenience and quality are largely missing in the market. Ludusz is not just an aggregator; it is a service provider as well. We set up our own benchmark pilot programs across Delhi to help set up minimum standards for our customers. With the rise of health awareness across the country, people across age groups today still do not get access to options and are largely restricted to gyms as a medium of fitness. This is where Ludusz will bridge the gap by maintaining a minimum quality threshold."

The platform addresses this market void and provides end users highly convenient opportunities to engage, while ensuring certain quality checks and balances. The application shall be predictive, and will provide the best recommendations using cutting edge analytics basis shared data points. Ludusz will change the way end users engage with health and fitness activities. (ANI-NewsVoir)

Kantar Millward Brown Media Conclave 2017

Updated: Mar 24, 2017 18:27 IST

New Delhi [India], Mar 24 (ANI-BusinessWireIndia): WPP -Kantar's brand, communications and media research unit Kantar Millward Brown conducted its annual Media Conclave 2017 in Mumbai. This year's Media Conclave focused on the impact of various media Ad Formats on campaign performances. The conclave played host to some of the country's top most Marketing, Media and Media Insights leads.

Full Story >>

New Delhi [India], Mar 24 (ANI): International Monetary Fund (IMF) which has 189 countries as member for Global Monetery co-operation in its conference called the Indian Government to share the success story of Demonetisation.

Full Story >>

New Delhi [India], Mar 24 (ANI-NewsVoir): It has been 24 hours since Layla last had cocaine. Now on a flight to New Delhi with her children, all she can focus on is how quickly she can hook up with her friend and drug baron Leonardo so he can provide her with her next fix unaware of the intergenerational damage her choices will cause.

Full Story >>

New Delhi [India], Mar 24 (ANI): With the immense success of the first edition of India Expo Shop Summit, The Indian Exhibitions, Conferences and Events Services Association (IESA), an apex organization working towards the development of the exhibitions, conferences and events services sector in India, in collaboration with key industry bodies, government organizations including Department of Commerce, Ministry of Commerce and Industry, Government of India, Confederation of Indian Industry (CII), and Services Export Promotion Council (SEPC), is organizing the second edition of the India Expo Summit 2017 (IES 2017) at India Expo Centre and Mart, in Greater Noida, Uttar Pradesh on 17th April 2017.

Full Story >>

New Delhi [India], Mar 24 (ANI): Online connecting portal for women looking to restart their careers JobsForHer marks the end of its successful two years and the beginning of its buoyant third year operations this month.

Full Story >>

New Delhi [India], Mar 24 (ANI): In ICRA's view, the demand for fertilizers in H1 FY2018 will witness moderate growth, given the lower base for H1 FY2017 and improved spending power of the farmer community with higher MSPs for rabi crops and strong sowing witnessed during the season.

Full Story >>

New Delhi [India], Mar 24 (ANI-NewsVoir): Marking its presence in Gujarat, All India Rubber Industries Association (AIRIA), the august body of Rs. 85,000 crore rubber industries in India has opened its Gujarat chapter in Ahmedabad. As representative body of over 5,000 rubber products manufacturers in the country (largely MSMEs), AIRIA already has offices in Mumbai, Delhi, Chennai and Kolkata with a chapter office in Pune.

Full Story >>

Will make Goa beggar-free state: Parrikar

Updated: Mar 24, 2017 15:23 IST

New Delhi [India], Mar 24 (ANI): Chief Minister Manohar Parrikar on Friday emphasized on making Goa the first ever beggar-free state.

Full Story >>

New Delhi [India], Mar 24 (ANI): With the announcement of Rs. 978.84 crore for the social sector, Chief Minister Manohar Parrikar on Friday said that Goa will be made a garbage free state by 2020.

Full Story >>

New Delhi [India], Mar 24 (ANI-BusinessWireIndia): Tata Capital, the financial services arm of the Tata Group, today, announced the launch of 'myLoan' - a first-of-its kind Mobile App by the company to extend its existing personal loan offering to the emerging younger and mobile savvy audience.

Full Story >>

New Delhi [India], Mar 24 (ANI-NewsVoir): Recent research by World Animal Protection across local dairies within the city limits of six major metropolitan areas in India, has exposed the in humane living conditions and shocking treatment of dairy cows and buffaloes.

Full Story >>

New Delhi [India], Mar 24 (ANI): FreeCharge on Friday announced that it will now enable e-wallet payments across leading outlets with Arvind Lifestyle Brands, one of India's largest and leading lifestyle brands.

Full Story >>

New Delhi [India], Mar 23 (ANI-BusinessWireIndia): Ashoka University, a Liberal Arts University in India, hosted its first International Educators Conference 2017 on March 17, 2017. In line with the University's vision to emerge as a global institution and put India on the world education map, the focus of the conference was on India as a global higher education destination.

Full Story >>

New Delhi [India], Mar 23 (ANI): Siemens on Thursday announced receiving of an order worth approximately Rs. 187.4 crore from Bangladesh Rural Electrification Board (BREB), Dhaka.

Full Story >>

New Delhi [India], Mar 23 (ANI): Paytm has partnered with Booking.com to facilitate accommodation bookings on its online travel marketplace. Under this partnership, all domestic and international accommodations available on Booking.com will now be available on Paytm with unique promotions and offers.

Full Story >>

New Delhi [India], Mar 23 (ANI): The Central Board of Direct taxation on Thursday notified that the Third Protocol amending India-Singapore Double Taxation Avoidance Agreement (DTAA) which was signed on 30th December, 2016 entered into force on February 27th, 2017 with notifications released to the Official Gazette here today.

Full Story >>

Curofy launches Curofy for web

Updated: Mar 23, 2017 15:21 IST

New Delhi [India], Mar 23 (ANI): Curofy, a networking platform that allows case discussions between doctors and provides them with latest medical news, with continuous feedback from the community and gauging the need for their audience, has launched it's web platform to give their users a complete and richer experience.

Full Story >>

Qbera launches operations in Bengaluru

Updated: Mar 23, 2017 15:21 IST

New Delhi [India], Mar 23 (ANI): Fintech start-up offering quick and hassle-free personal loans Qbera has launched its operations in Bengaluru.

Full Story >>

New Delhi [India], Mar 23 (ANI): Maneeza Ahuja has been appointed Branch Head for the Delhi branch of Percept/H with the additional responsibility of leading the North India portfolio of Percept One.

Full Story >>

New Delhi [India], Mar 23 (ANI): Keeping pace with the recent rise in crime rates inside Apartment Complexes, ADDA GateKeeper announces the launch of its "Panic Alert' feature. ADDA GateKeeper a security management software for Apartment Complexes.

Full Story >>