Tue, Feb 21, 2017 | updated 06:18 PM IST

Stop buying medicines if you are not going to have it as prescribed

Updated: Nov 14, 2016 12:13 IST

New Delhi [India], Nov 14 (ANI- Business Wire India): How often have you said this or heard people saying it? We forget many things in our daily lives, but there is a difference when we forget to take our prescribed medicines. If you missed yesterday's medicines, you can't take them today - the damage has already happened in your body. According to the World Health Organization, "Approximately 50 percent of patients do not take their medications as prescribed." This can lead to significant increase in hospitalization, treatment failure and even death. As per studies 2.5 times increased risk of hospitalization for patients with diabetes.

Praveen Wadalkar with more than 15 years of experience in the healthcare domain offers strategies for patients to improve medicine adherence through his book "Stop buying medicines- if you are not going to have it as prescribed." He states, "Medicine adherence is the key to get maximum benefits from the treatment in any disease."

Praveen Wadalkar is also a CEO and CO-founder of pharma digital marketing company, Techizer Tech solutions which is engaging more than 300000+ patients via various patient engagement programs in partnership with pharmaceutical companies. Dolly Wadalakar, Director and Co- founder of Techizer states, "We are exploring various digital technologies to develop robust, secured, compliant and scalable patients support programs for pharmaceutical companies. Even the audio version of this book will be introduced soon."

Readers of his books have expressed great enthusiasm on this subject. Mihir Baxi, Marketing Manager Wockhardt states, "Based on the observations and various citations, it is found that in our country one thing has not changed, or maybe it was ignored then and is ignored now as well. It's the way we take our MEDICINE. The challenge at a doctor level has remained unchanged.

Taking medicine on time as prescribed is like "I Know thing."

Medicine non-adherence has huge impact on the global health system. As per studies done in the USA alone, one person is dying every five minutes due to non-adherence related issues. 10 percent to 25 percent of hospital and nursing-home admissions and 30 percent to 50 percent of treatment failures are because of medicine adherence related issues. Estimated annual pharmaceutical revenue loss due to medicine non-adherence is around USD 564 billion.

Techizer has also introduced educational website

www.neverskipmedicines.com for patients and their caregiver to improve their understanding on medicine adherence. "Very soon we are launching a free website where patients can read important information about their medicine in 9 Indian regional languages. Dolly Wadalkar, Director and Co-founder, Techizer Tech Solution. Further states, "Education is important in improving medicine adherence."

Arun Intodia, General Manager, Sales at Springer Healthcare states, "I loved reading this book as author has focused on such an important topic very effectively in simple patient friendly language. I congratulate author for creating awareness about medication adherence through this book. This book should be available in all the Doctor's waiting rooms." (ANI- Business Wire India)

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