Sun, Dec 4, 2016 | updated 01:18 AM IST

Jabardast HIT 95 FM, PayTunes tie-up to sharpen its digital presence

Updated: Nov 14, 2016 13:19 IST

New Delhi [India], Nov 14 (ANI): Jabardast HIT 95 FM has tied up with Digital Audio Ad Platform PayTunes. Jabardast HIT 95 Fm is a leading FM radio station in Delhi NCR and is focusing on providing response based solutions to its clients with this collaboration.

Founded by IIT Alumni and backed by some of the top investors, PayTunes is a mobile ringtone based audio visual and consumer engagement ad platform.

PayTunes app converts mobile handset ringtones on incoming calls into ad jingles from brands and rewards its users with points which they can redeem in terms of free recharges, bill payments etc. PayTunes also provides tools and features to engage the audience to advertisers.

With this tie-up, Jabardast HIT 95 FM and PayTunes will provide engagement features as well such as in-app actions, contests etc to their advertisers. Jabardast HIT 95 FM has close to 41 lakh listeners in Delhi NCR and PayTunes app currently has around 6 lakh app users.

This alliance seems a natural move for both Jabardast HIT 95 FM and PayTunes with increasing focus on digital ads as it can leverage both media to provide mass audio reach with solutions on the mobile with deep user engagement features to advertisers. Mobile focused content can result into lead generation, trials and actual commerce for clients.

"We at PayTunes are building solutions which are bridging the gap between traditional and digital space. We feel that this alliance with a prestigious radio station like Jabradast HIT 95 FM will help the cause by adding to our existing offerings to advertisers," said Co-Founder and CEO PayTunes, Divya Pratap.

"Going forward we might look at more such alliances with different kind of mediums in the industry such as linking audio ads with visual mediums via programatic advertising," added Pratap.

"With this association both PayTunes and Jabardast HIT 95 FM will be able to offer very effective advertising solutions to their clients. This is a unique alliance of branding and performance lead communication in audio space," said Chief Sales Officer PayTunes, Amit Naredi.

"We are excited to partner with this young and dynamic startup which has brought in an altogether new dimension in the audio ad industry. Jabradast HIT 95 FM will be the only radio station to provide such kind of digital user engagement features to its clients. With our listener base and Pay Tunes energy, we see it to be a long and fruitful partnership which will benefit our clients enormously whilst providing our listeners with more choice and benefits," said COO of Jabardast HIT 95 FM, R. Gautam. (ANI)