Sat, Dec 10, 2016 | updated 06:16 PM IST

SAIF Partners, IDG Ventures invest USD 4 million in PlaySimple

Updated: Nov 16, 2016 12:50 IST

New Delhi [India], Nov 16 (ANI): SAIF Partners, the leading venture capital firm along with IDG Ventures have announced a Series A funding deal with PlaySimple, a mobile social gaming company.

PlaySimple has secured USD four million from the venture capital firms and plans to infuse the fresh funds in expanding its team and developing new mobile titles that are targeted at global audiences across various casual gaming genres.

PlaySimple, in early 2015, had raised a total of USD 500,000 in its seed round from IDG Ventures. The mobile social gaming company was incepted in 2014 by four founders - Siddharth Jain, Preeti Reddy, Suraj Nalin and Siddhanth Jain.

PlaySimple delivers addictive and engaging mobile games in the trivia, word and puzzle categories. The start-up successfully made it into the Google Launchpad Accelerator Program that empowers founders with unique ideas and guides start-ups through mentorship and equity-free support.

Till date, PlaySimple has released two games, GuessUp and WordTrek which have garnered over 10 million downloads on Android and iOS.

"We have known the PlaySimple team for over a year and have been amazed by the growth they have got in a very short period of time. Their approach is quite unique and we have a high confidence in their success," said Principal at SAIF Partners, Mayank Khanduja.

"We believe that PlaySimple will emerge as one of the big product companies outside India. IDGVI has increased the investment in the company and will be working with them very closely to scale their business," said Director and Head - Fundraising at IDG Ventures India, Karthik Prabhakar.

"We've grown fast so far with a small but a sharp team; we're actively recruiting top notch talent across engineering, design, analytics and product management functions to fuel our growth over the next couple of years," said Co-Founder at PlaySimple, Siddharth Jain.

As smartphone technology continues to evolve and emerge as the preferred platform for gaming, surpassing other content delivery platforms, PlaySimple is poised to become one of the most sought-after mobile social gaming companies going forward.

With an ever-growing consumer appetite for mobile gaming content and the fresh round of funds, the company is set to further cement its rising popularity amongst gaming aficionados. (ANI)