Tue, Oct 25, 2016 | updated 01:32 AM IST

Talentedge, MICA strengthen partnership with PG certificate programme in digital marketing

Updated: Sep 19, 2016 15:34 IST

New Delhi [India], Sep 19 (ANI): Talentedge, India's leading Ed-Tech firm, offering 'live and interactive' anywhere learning in digital format has collaborated with MICA - India's premier management school, to offer a PG certificate programme in Digital Marketing.

The certification programme has been specially designed for learners who seek to enhance their knowledge of digital marketing. The programme will give working professionals and entrepreneurs an opportunity to gain specialized and comprehensive knowledge that will help them market their products and services worldwide, using online mediums.

The course is designed to familiarize the learners with nuances of the digital marketing landscape, using professional, well-structured and real-life approach.

The lectures will be delivered by eminent faculty of MICA, using Talentedge's Direct-to-Device technology, through live and interactive lectures that will be beamed online via internet to student desktops/laptops.

All participants will also be granted round the clock access to Talentedge's Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the programme. Students will also have the benefit of raising questions and doubts either real time during the live class or offline through the Cloud Campus.

The four-month programme will commence from October 15th, 2016. The course will have periodic evaluations of the participants and will include lectures from reputed Digital Communication Management, Adjunct Professor at MICA- Amit Kishore.

"We are very excited to collaborate with MICA, an institute that holds a reputation of nurturing highly skilled professionals, with high caliber for creative careers in Marketing Communications. With this partnership and the introduction of a multi-faceted programme in digital marketing, we want to bring real-time learning experience to the online learners," said CEO and MD Talentedge, Aditya Malik.

"We hope that with a winning combination of eminent teaching faculty of MICA and Talentedge's direct-to-device platform, we achieve what we set out to create; which is to establish a deeper understanding of digital marketing that can be applied to create and strengthen businesses across the globe" added Malik.

"A career in Digital marketing has gained major traction in the recent years. The young generation today is digital natives and like to be at the cutting edge of the digital space. Through our association with Talentedge, we are looking forward to provide the learners, the right expertise and knowledge using Talentedge's innovative and interactive technology. The programme content will be enriched with real-life case studies to enable better understanding amongst participants, enabling them to enhance their career," said Professor and MICA, Falguni Vasavada-Oza. (ANI)