Tue, Feb 21, 2017 | updated 10:24 PM IST

AB InBev, UBER set mission to promote responsible drinking

Updated: Sep 20, 2016 16:57 IST

New Delhi [India], Sep 20 (ANI-NewsVoir): AB InBev, the world's largest beer company, celebrated its Seventh Global Be(er) Responsibility Day globally, and in India, at their offices at several locations. On this occasion AB InBev India announced a partnership with Uber, to take on the issue of drunk driving and to promote responsible drinking.

Global Beer Responsibility Day was celebrated with an aim to reach out to the general public with the message of responsible drinking to garner support and to sensitize them against drunk driving. This worldwide event is an opportunity to coordinate the efforts of AB InBev to promote responsible drinking with the partners, distributors, bars, retailers, law enforcement agencies, and the public-at-large.

As part of this initiative, AB InBev and Uber, the world's most valued startup

company that provides a reliable and affordable transportation option at the touch of a button, will come together to undertake driver's training for all Uber drivers across India through an app based training module on 'Don't Drink n Drive.

They will also combine efforts on jointly installing Uber breathalyzers at restaurants serving alcohol. The first two units of the breathalyzers have been installed in CyberHub and both companies are committed to install more such units across restaurants serving alcohol across metros and major non-metros.

The Uber breathalyzer is a kiosk that analyses the alcohol content in a person's blood and accordingly flashes a red / orange / green light offering a free Uber ride for a red light, with a recommendation to not drive if the reading is over the permissible limits prescribed.

"AB InBev is committed to deliver great times to our consumers not just through the quality beers that we brew, but also in the way we care that people are back home safe after enjoying the evening with their friends. We look forward to our successful partnership with UBER in India, and I am confident that it will make our efforts of garnering support and sensitizing the general public about not drinking and driving, a lot more incisive," said Country Head AB InBev, Pedro Aidar.

"We are delighted to partner with AB InBev to help tackle the menace of drunk driving. Through this partnership we will be placing Uber breathalyzers across restaurants and pubs in Gurgaon, to begin with, to help build awareness and give people a reliable and affordable transportation option to help them get home safely," said GM Uber Delhi, Prabhjeet Singh.

CyberHub, Gurgaon, was chosen as the strategic location for the launch of the initiative as it is India's first integrated F&B and entertainment destination and a premium socializing zone. It has over 50 national and international brands serving food and alcohol. It is strategically located on the main artery connecting Gurgaon to Delhi, and is situated in DLF Cybercity, which is known as a corporate hub of Delhi NCR.

Also, Gurgaon is increasingly becoming a city with a swelling young urban population. This, coupled with the growth of entertainment zones and the expanding beer and alcohol market, has made it imperative to reach-out to the youth, educating them about responsible drinking, and sensitizing them against drunk driving. (ANI-NewsVoir)

New Delhi [India], Feb.21 (ANI): Infomark Korea, a company with a global reputation for manufacturing 3G/4G mobile communication devices as well as wearable products is finalising a partnership with BSNL for production of WiMax mobile routers in the Kerala telecom circle.

Full Story >>

New Delhi [India], Feb. 21 (ANI):The Ministry of External Affairs (MEA) has asked all chairs and missions to to promote Ayush and Ayurveda, said Minister of State for External Affairs, General V.K. Singh (Retd), at an ASSOCHAM event held in New Delhi today.

Full Story >>

New Delhi [India], Feb.21 (ANI):Louis Taylor, Chief Executive Officer of UK Export Finance (UKEF), is visiting India from 20-23 February. UKEF, the UK's Export Credit Agency, has up to £1 billion in capacity to provide finance to support Indian buyers of British goods, services and intangibles, with support available in Indian Rupees.

Full Story >>

New Delhi [India], Feb. 21 (ANI-BusinessWire India): Herbalife, a global nutrition company, announced its partnership with Special Olympics Bharat (SOB) to support and encourage athletes with intellectual disabilities in India.

Full Story >>

New Delhi [India], Feb. 21 (ANI): After his appointment as the Chairman earlier today, Natarajan Chandrasekaran chaired his first Board Meeting of Tata Sons Limited.

Full Story >>

New Delhi [India], Feb 21 (ANI): Reliance Industries chairman and managing director Mukesh Ambani on Tuesday announced that Reliance Jio, which has achieved unprecedented level of acceptance in the world, has crossed a subscriber base of 100million in record time.

Full Story >>

New Delhi [India], Feb. 21 (ANI-BusinessWireIndia): HCL Infosystems, one of India's Premier IT Services, Distribution and Digital Solutions Company, showcased Cloud and Internet-of-Things (IoT) based solutions at the Future Decoded, Microsoft India's flagship conference, being held in Mumbai on February 21 and 22, 2017.

Full Story >>

New Delhi [India], Feb 21 (ANI): Addressing the media on the progress in making Digital Payments a mass movement in India, CEO Niti Aayog Amitabh Kant said that there are nearly 10 lakh citizens who have so far got reward money of over Rs. 153.5 crore for embracing digital payments.

Full Story >>

New Delhi [India], Feb. 21 (ANI): In the wake of the ongoing BMC Polls in Mumbai, Niranjan Hiranandani, CMD, Hiranandani Communities has encouraged Mumbaikars to exercise their voting rights and feel proud of their city.

Full Story >>

New Delhi [India], Feb. 21 (ANI): India's first healthcare education and training company, Vivo Healthcare is eyeing major expansion across India, South Asia and the Middle East, following fresh strategic funding from Netherlands-based ICCO Investments.

Full Story >>

New Delhi [India], Feb 21 (ANI-BusinessWireIndia): Eminent educationist and psychologist has been bestowed the BBC Knowledge Award for Outstanding Contribution to education at the World Education Awards at Taj Lands End in Bandra by the Minister of Education of Malaysia on 18th February for his mass movement to reduce dropouts and girl education.

Full Story >>

New Delhi [India], Feb. 21 (ANI): Siemens Limited and Siemens Rail Automation Ltd. S.A.U Spain have jointly won an order worth Rs. 287 crore to supply state-of-the-art signaling technology for the first two metro lines of the Nagpur Metro, the North-South and the East-West Corridors.

Full Story >>

New Delhi [India], Feb 21 (ANI-NewsVoir): Samsung, Apple and HTC have emerged as the most successful mobile brands in the first decade of smartphones in India, according to the Mobile Industry Consumer Insight (MICI) Report by CyberMedia (CMR) Research.

Full Story >>

New Delhi [India], Feb 21 (ANI): To commemorate the 25th year of the ASEAN India relations, TEPC (Telecom Equipment and Services Export Promotion Council) organized an inter-ministerial meeting between telecom ministers of ASEAN countries and India in New Delhi today.

Full Story >>

New Delhi [India], Feb. 21 (ANI): The most anticipated Goods and Services Tax (GST) bill, which is most likely to be a game-changer in terms of cost cutting will provide leverage to implement cost cutting mechanisms, thus paving way for consumers to avail Gensets at lower costs, said Sanjeev Nimkar, Vice President, Business Head Kirloskar Oil Engines Ltd., at the launch of their new range of High Horsepower (HHP) Gensets.

Full Story >>

New Delhi [India], Feb. 21 (ANI): After relentless debates have been underway discussing the impact of demonetisation, HDFC Bank Chairman Deepak Parekh on Tuesday stated that it is high time this discussion ended, while casting his vote in Mumbai today in the BMC polls.

Full Story >>

New Delhi [India], Feb. 21 (ANI): Known for its diverse publishing programmes across different disciplines, Oxford University Press (OUP) introduced its medical publishing programme to India.

Full Story >>

New Delhi [India], Feb. 21 (ANI): Excelity Global, India's largest provider of payroll administration, benefits and human capital management, announced its collaboration with Fortis Healthcare, on Monday.

Full Story >>

New Delhi [India], Feb. 21 (ANI): IT solutions provider Infosys retaliated against allegations made in the anonymous whistleblower's letter that was published in newspapers on Monday, stating that the assertions made are libellous and are aimed at tarnishing the image of Infosys and its management.

Full Story >>

Mumbai [India], Feb. 20 (ANI): Tata Consultancy Services (TCS) Ltd on Monday appointed V. Ramakrishnan as the Chief Financial Officer (CFO) of the company.

Full Story >>