Sun, Dec 11, 2016 | updated 05:42 AM IST

Industrybuying launches 'Franchise Partnership Program' to empower retailers, resellers

Updated: Sep 22, 2016 14:55 IST

New Delhi [India], Sep 22 (ANI): India's leading B2B e-commerce company Industrybuying launches its Franchise Partnership Program for industrial-goods retailers with special focus on Tier II and Tier III cities.

Through this program, the company aims to enable and empower the industrial retailers using the shared economy model. The company will partner with resellers who have local presence, resources and the right knowledge to serve SMEs and SMBs better.

The partners under this program will get a fixed and guaranteed commission for each product they sell to their customers by placing the order on Industrybuying.

"We identified the key challenges faced by industrial retailers, specifically in Tier II

and Tier III cities, related to product availability, inventory stocking, logistics challenges, product sourcing challenges and lack of adequate credit facilities. Many retailers are still unable to keep a track of industrial market trends to better plan their inventory and product assortment," said Co-founder and CEO Industrybuying, Swati Gupta.

"With the Franchise Partnership Program, we seek to address these problems and resolve their struggles making sure that they do not lose customers ever again due to non-availability of products," added Swati Gupta.

The company's GMV is 160 cores per annum with an expected growth rate of 20-25 percent month on month. It's expected that the franchise partnerships will contribute 10 percent of the overall GMV within the next six months.

Within a week of its launch, over 150 industrial retailers have signed up for the program. Further, the company is planning to run a pilot program in multiple tier II and tier III cities like Jaipur, Ludhiana Surat and Indore in the coming months.

Any retailer or reseller can become a franchise partner by registering online for free. A registered partner can book orders and sell products on behalf of Industrybuying from anywhere; a partner will be eligible for a profit margin of up to five percent of the total transaction value.

Besides giving the retailers a direct access to the largest business catalogue having over 15 lakh products spanning more than 45 categories and 3500 brands, the program will also provide retailers with hassle-free procurement (packaging, shipping and delivery of the placed orders), industry-driven expertise and guidance at every step, at zero investment. (ANI)