Fri, Oct 21, 2016 | updated 04:45 PM IST

Mobvista announces Mintegral platform to maximize developer revenue, deliver 100 pct ad spot filling in Apps

Updated: Sep 22, 2016 15:22 IST

New Delhi [India], Sep 22 (ANI-NewsVoir): Mobvista, Asia's leading global mobile advertising platform, today announced the launch of Mintegral, a native and video ad mediation platform.

This powerful mobile Supply-Side Platform (SSP) developed by Mobvista provides developers a global monetization solution for maximized revenue. Smart algorithms and mediated top quality international ad sources combine with customizable native ad formats for optimal performance.

Launched today in Beijing, by Robin Duan, founder and CEO of Mobvista, the Mintegral kick-off ceremony also saw Erick Fang, Chief Product Officer of Mobvista, and leaders from top app partners Camera360 and SHARE it in attendance.

Touted as the first of its kind platform in China, Mintegral also promises to be an important milestone for the Indian market. After having set-up its India operations in 2015, this move will help Mobvista establish itself very early in the programmed purchase ad market, which is still at a nascent stage in India.

Easy to Use for High Revenue, Seamless Integration and Low Maintenance

Mintegral is a comprehensive monetization system, including native ad resources mediation, intelligent ad targeting, a complete operation dashboard, dedicated account teams and more. According to Erick Fang, Chief Product Officer of Mobvista, "High revenue, low maintenance and ease of usemake up" the DNA of Mintegral.

First, Mintegral's mediation concept is more advanced than traditional platform-based mediation, and solves the problem of higher quality traffic wasted when allocated to lower quality campaigns. Mintegral first mediates campaigns on all platforms and retrieves the optimum ad sources through smart and dynamic cross-locking algorithms. This is based on developers' requirements to match each ad spot with the right ad for maximized benefits.

Today, Mintegral mediates over 60 industry leading ad platforms and enables the classification and retrieval of native ads. Eliminating risks and traffic waste, in trials for developers on multiple platforms Mintegral delivered a 100 percent fill rate of ad spots in apps.

Erick also mentioned, "Secondly, developers have traditionally had challenges to efficiently monetize without compromising the user experience. Mintegral enables smooth integration with the UIs of developers' products for truly seamless integration and minimal disruption. We have invested heavily in optimizing our SDK and have designed a wide variety of UI templates, to address the various ad demands in line different app scenarios."

Mobvista has partnered with over 1000 apps from all over the world, with 180 million daily active users from our SDK with partners like Camera360, SHAREit, 360 Security and Clean Master.

"We are positioned as the monetization team for developers, which determines the way we think, act and work with a developer's best interest at heart." Erick Fang said "Some of the developer-friendly services provided by Mintegral include: a monetization solution customization by a senior monetization consultant and design team, an estimation of ad revenue, technical support and bridging tests from senior experts (including former Baidu Fengchao team), as well as data optimization support from our operation team."

Integration of NativeX Video Ad and GameAnalytics Data Analysis

Video advertising is one of the trump cards for Mintegral. NativeX, a US-based pioneer in mobile video ad industry with their Lightning Play Video solution, was acquired by Mobvista in February. After the business integration, NativeX's high quality video ad technologies are integrated into mediation platform. Through an easy to integrate SDK, developers can easily implement various rich media ad formats, enabling higher conversion rate and benefits for developers while ensuring positive user experiences.

Game Analytics, a respected European mobile game data analytics company acquired by Mobvista in July, also enhances the data analytics capabilities of Mintegral. By providing a powerful data analysis service for developers, Game Analytics can deliver more precise advertising at the monetization stage to improve eCPMs and relevance.

Build Full-Stack Products from SSP and Mobile Productivity Engine

"In the future, only full-stack service providers can survive," Robin Duan, founder and CEO of Mobvista, revealed as he explained the company vision.

Programmatic ad buying and native advertisement is the general trend of advertising industry. SSP, DSP, DMP, and Ad Exchanges are major builders in this ecosystem.

Digital Advertising spends will account for Rs. 12.7 percent of total spends at around Rs. 7,300 crore. With the gradual evolution of mobile ecosystem, the stock proportion of programmatic advertising buys in mobile platforms is now rapidly increasing. With one billion mobile connections and counting, mobile is now emerging as the gateway to the connected world, driving awareness, engagement and commerce for advertisers, leading to a lion's share of the digital marketing mix.

Therefore, Mobvista is committed to taking comprehensive efforts from DSP, Ad Exchange, DMP and SSP. From a business perspective, Mobvista is building up its data capabilities and providing developers with one-stop solutions for everything from promotion, statistics to monetization.

In closing, Robin Duansaid, "Mobvista is more than just a top advertising network. We are also a data-driven service company for developers. And we look forward to continuing the strong growth and success of our developer partners with Mintegral." (ANI-NewsVoir)