Tue, Oct 25, 2016 | updated 03:19 AM IST

eBay's Abhimanyu Lal takes charge as KartRocket's Chief Business Officer

Updated: Sep 27, 2016 11:52 IST

New Delhi [India], Sep 27 (ANI): KartRocket, which offers an end to end e-Commerce solution to help SMEs setup their online presence, has announced the appointment of its Chief Business Officer, Abhimanyu Lal. Prior to this, Abhimanyu was at eBay India for eight years and most recently headed the Category Management function.

He also headed the Marketing and Strategy functions for eBay India at different points. Abhimanyu was also the Business Head for eBay Philippines and eBay Malaysia.

Abhimanyu's experience spans areas such as business growth, category leadership, marketing and strategy. Post eBay, Abhimanyu co-founded Twyst, a startup that helped small retailers retain and engage their customers more effectively.

"We are excited to welcome Abhimanyu to KartRocket. With his vast experience in accelerating business growth and expertise in SME oriented products, he will help us in scaling the KartRocket and ShipRocket business and identifying avenues for expansion," said Chief Operating Officer KartRocket, Gautam Kapoor.

"Abhimanyu brings a deep understanding of the eCommerce market in India and is also passionate about helping Indian Small and Medium Enterprises become digitally enabled. He is a great addition to the team and we look forward to working with him to grow our platform," added Kapoor.

"eCommerce in India is evolving at a very rapid pace and it's an exciting time to join a high growth startup like KartRocket. KartRocket and ShipRocket along with Kraftly solve challenging and real world problems for SMEs and make it seamless for them to set up a transactional online presence. I'm really excited to be a part of this young and dynamic team," said Abhimanyu.

"KartRocket is moving towards becoming a complete eCommerce ecosystem for SMEs and is well positioned to disrupt the ecommerce space with its innovative business model," added Abhimanyu.

KartRocket has created a platform for Small and Medium Enterprises to setup their online presence, to sell their products to a sizeable customer base. They provide a platform which simplifies online selling for small businesses through their own websites thereby making them digitally enabled. (ANI)