Tue, Oct 25, 2016 | updated 01:33 AM IST

Octane Marketing wins Gold at Inkspell Drivers of Digital Awards 2016 for Best Email Campaign for Via.com

Updated: Sep 29, 2016 13:18 IST

New Delhi [India], Sep 29 (ANI- Business Wire India): Octane Marketing won industry recognition at the recently concluded Drivers of Digital Awards for Via.com's 'Biggest Online Travel Sale' email campaign.

Speaking on the occasion, Kousik Bhattacharya, Head- Marketing and B2C Business, VIA said, "This is another fantastic feat for VIA. We are very happy that our endeavor to improve customer experience through our digital transformation has been recognized by industry experts. This honour showcases VIA's commitment in offering out-of-this-world experiences to the discerning traveler and redefining the travel ecommerce landscape in India. Our partnership with Octane has been a great one and we look forward to strengthening this partnership in the years to come."

According to Bhattacharya, Octane's effective customer segmentation strategy ensured that the campaign emails reached out to the right audience and gained maximum participation from them. During the campaign, Via.com's transactions increased by 10 times and received a remarkable 500 million impressions in just a span of three days.

This intuitive marketing strategy impressed the award jury at Inkspell and was honored a gold award in the email marketing category. Commenting on this industry recognition for Viacom, Samarth Saxena, Director and Co-founder, Octane Marketing (octane.in) said, "Email Marketing has changed drastically over the last 12 months. The central roadblock for most email marketers is the lack of sophisticated tool(s) that can bridge the gap between marketer's intention and customer's requirement. At Octane, we frequently update our martech platform to enable a deeper contextual connect between brands and consumers." (ANI- Business Wire India)