Sat, Oct 22, 2016 | updated 02:20 PM IST

Kraftly expects three fold rise this festive season with 'Giftree'

Updated: Sep 30, 2016 11:25 IST

New Delhi [India], Sep 30 (ANI): Starting this season, buying that perfect gift for any festive occasion will no more be a daunting task. To help resurrect the joy of festive gifting, Kraftly, India's leading buy and sell platform for unique products and brands, has introduced a distinctive and special notion 'The Giftree'-to make gifting easier than before.

Gifting has always been an integral part of every festival or joyous occasion in India. India's Gift Market is estimated close to USD 30 Billion dollars. The Indian Handicrafts and Gifts Industry has outgrown its image to evolve into a rapid growing industry with a turnover from USD 1.2 million to USD 1.9 billion in the last decade.

Everybody loves receiving gifts, but during the hustle bustle of the festivities, buying the perfect gift for your loved ones has become more of a task and less of a thoughtful experience. Keeping this concern in mind, Kraftly has come up with their vibrant product line 'The Giftree', to help people rediscover the essence and joy of gifting.

The idea is to help buyers set their festive shopping worries aside, by giving them curated collections of gifts for that are perfect for every relation. One of their unique sellers Scrapshala, based out of Varanasi, has special customized products curated out of urban trash and their collection of quirky products is bound to be a head turner.

Kraftly has a line of other vibrant and unique sellers like Ba No Batwo, Height of designs, Thug Baba, Intelligent Idiots, The Orange Bicycle, Ishttyle Gully, to name a few, which are based out of Bangalore, Delhi and Mumbai. Giftree will offer a wide range of over 2600 products to browse from, to get your perfect desired gift to meet all your festive needs.

"While other players in the industry have come up with initiatives such as offering whopping discounts, we decided to come up with our distinctive line of product segment- 'Giftree'. By bringing in 'Giftree', our aim is to give absolute convenience to our buyers by providing them a one stop destination and taking care of all their festive requirements. With a collection of offbeat products made available, we want to eradicate the hardships of deciding what to gift, by making it easier to choose from a variety of categories available," said Co-Founder and CEO Kraftly, Saahil Goel.

That's not just the end of it. Apart from the festive offerings, Kraftly has some uniquely curated collections of products suiting each individual personality (like for beer lovers, bikers, music lovers, Geeks, Nature Lovers etc), special Occasions (for Hens Party, Bachelors Party, Baby Shower etc), Regular occasions (birthdays, anniversaries) and festivals (Holi, Rakhi, Diwali, Christmas etc). The collections vary for men, women as well as children.

"As we are nearing towards the festive season, everyone looks out for the best of the best. We at Kraftly wanted to come up with something unique to offer to our customers, and thus introduced this new product line- Giftree. Our festive collection will see exciting line of products under apparels and home decors. Shoppers will be able to choose from a wide range of products and we are excited to provide our customers with the best this season," said Chief Business Officer Kraftly, Akshay Ghulati.

Kraftly has managed to secure its position in the market by offering quality products as well as by rendering efficient services. So choose from a variety of beautifully detailed and elaborate creations, categorized for different personalities. And gift the desired product to your loved ones and bring back the emotions to life. (ANI)