Sat, Dec 3, 2016 | updated 05:49 AM IST

Emaar MGF celebrates Joy of Giving, organizes blood donation camps

Updated: Oct 01, 2016 17:31 IST

New Delhi [India], Oct 1 (ANI): India's leading real estate developer Emaar MGF organized a blood donation camp here today in collaboration with Indian Red Cross Society (IRCS), a leading ISO 9001:2008 certified blood bank in India.

The camp was organized at the clubhouse of The Palm Drive, Golf Course Extension road, Gurgaon, as an initiative under the CSR umbrella of the group, aimed at celebrating the spirit of spreading love and happiness among the lesser fortunate sections of the society.

The one-day campaign attracted 60 volunteers, including The Palm Drive residents, Emaar MGF employees and construction workers of several project sites of the company such as Digital Greens, Emerald Hills, Marbella, Palm Terraces Select, Palm Square, etc.

The sheer turnout of senior management from the company, who provided constant encouragement and support to the campaign, demonstrated how seriously such activities were taken across the group. The volunteers worked in conjunction with the medical team of IRCS to make the blood donation camp a major success.

The blood donation camp, organized periodically by the company, is a CSR initiative under its wing EMCARE (Emaar MGF Community of Aware and Responsible Employees) that believes in 'Welfare for All'.

Apart from the employees and workers, the company also decided to reach out to the resident patrons of The Palm Drive project for the first time, who enthusiastically responded to its sustained efforts to contribute towards the health and survival of the needy in the society.

Thanking all the stakeholders for being a part of this drive, Arman Chaudhary, Chief of Human Resources, Emaar MGF said, "Blood donation is amongst the highest contributions rendered towards humanity, and expresses our solidarity as a community, inspired by our beliefs to venture beyond our core business and engage and serve the society at large. Currently, in India, over 12 million units of blood are required annually, but only nine million units are available.

We hope that by uniting today to contribute to a cause like this, we can really make a difference, no matter how small. We express our gratitude to the Indian Red Cross Society and all the blood donors, including The Palm Drive residents and our ardent workforce in making this camp a great success."

Known for offering premium quality projects to its patrons, Emaar MGF regularly conducts several social engagement initiatives. The company recently celebrated events such as World Environment Day and National Safety Day and Week, alongside organising the annual blanket distribution drive across its project sites pan-India.

It held health camps for its site workers on World AIDS Day, and awareness sessions on World

Quality Day. Other activities like gift distribution to children of construction workers, tree plantation drives, etc. are a regular part of company's CSR calendar.

It also runs Mobile Creches for children of site labourers taking care of their education, nutrition and health. Moreover, Emaar MGF has contributed to various relief funds for floods in Jammu and Kashmir, Uttarakhand and Odisha, in addition to associating with NGOs working in the field of disability, education and healthcare. (ANI)