Sat, Feb 25, 2017 | updated 10:24 AM IST

Haier kick starts 'Festive Season', launches new TVC

Updated: Oct 03, 2016 15:28 IST

New Delhi [India], Oct 3 (ANI-NewsVoir): Haier, the global leader in Home Appliances and Consumer Electronics and World's Number one brand in Major Appliances for the 7th Consecutive Year*, is kick starting the festive celebrations with the launch of its new TV commercial campaign for the award winning Bottom Mounted Refrigerators (BMR) range.

The new TVC focuses on the user benefits of having a BMR in the in the household to make the house maker's life easy and convenient. Along with the new TVC, Haier India is also introducing its 'AAA' festive campaign with a slew of attractive consumer offers to multiply celebrations. Haier partnered with Famous Innovations as the creative agency for the making of this new TVC.

The new TVC will be premiering from the first week of October across all leading TV channels. The Television commercial is based on the narrative "UltekoSeedha" which means making the small inconvenient things in life convenient. With Bottom Mounted Refrigerator, consumers get the benefit of having the refrigerator part on top and the freezer placed at the bottom, to reduce the need for users to repeatedly bend while accessing commonly used items from the refrigerator.

Further, it also focuses on the notion of Convenience, Accessibility and Visibility, where convenience stands for minimizing the need for users to bend by 90 percent, Accessibility for easy reach to all the sections of the refrigerator and lastly, Visibility for appropriate brightness in all divisions of the refrigerator to increase the visibility even in the least used sections of the fridge.

Haier Bottom Mounted Refrigerator

Further, with the onset of the festive season and the spurt of excitement amongst the consumers Haier has also announced its festive season offers and strategy. Haier's festive season strategy for this year revolves around the AAA concept, where the 3 As' stand for Assurance, Assistance, Attractive.

Assurance denotes a comprehensive warranty for all Haier products, Assistance means offering lucrative consumer finance schemes and Attractive stands for providing luring offers along with the purchase of all Haier products in the form of assured prices and gifts.

"Since 2006, the brand has constantly innovated to pioneer the concept of Bottom Mounted Refrigerators in India to provide an increased convenience to our users. As we enter the most exciting time of the year amidst festivities and happiness, we want to generate top of mind recall with our consumers who are considering to upgrade/purchase a new home appliance that is high on utility. Building a stronger connection with our consumers is essential to Haier's brand strategy. With our new TVC "UltekoSeedha", we aim to re-iterate the benefits of using a Bottom Mounted Refrigerator and be a part of their celebrations," said President Haier India, Eric Braganza.

"Our brief was to highlight the convenience of the new Haier Bottom Mounted Refrigerator. The film revolves around a common everyday struggle between a husband and wife. We have used a slice of life parallel to demonstrate that refrigerators have now got their priorities right, while husbands continue to stay the same," said Creative Director Famous Innovations, Shahnawaz Qadeer.

All offers are valid for limited time period only, terms and conditions apply.

In addition to the exciting offers, Haier will also be launching a series of products in all categories such as refrigerators, microwaves, televisions, water heaters, deep freezers etc. during the current festive season. (ANI-NewsVoir)

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