Thu, Feb 23, 2017 | updated 03:47 PM IST

Sobha Ltd. recognized for its best practices in India's first ever real estate audit report of 4Ps: performance, perception, process, practice

Updated: Jan 12, 2017 15:06 IST
New Delhi [India], Jan 12 (ANI-BusinessWireIndia): After having been recognized as the top real estate brand for the last two consecutive years, Sobha Ltd. has yet again proved its mettle. The company has clinched the top rank in Track2Realty's Best Practices Report-2017 Audit of 4Ps: one of the most credible works done by the country's real estate think-tank group.

This is first of its kind in-depth report on best practices prevalent in real estate sector in the country. As a matter of fact, out of the ten metrics that were evaluated in this study for "Best Practices", Sobha bagged top position on six of those.

The methodology employed towards this in-depth study was rigorous and versatile. The top 100 companies in real estate sector in the country were picked up and evaluated in this study in terms of their market size, market impact, market differentiation/contribution, investors' choice and public perception.

These companies were thereafter, evaluated on the defined metrics of fiscal management, execution, market depth, consumer connect, transparent deals, functional professionalism, care, employer, communication and desirable practices.

Each of these metrics had five to seven sub-metrics and the process of evaluation was based on rigorous in-house research, followed by detailed qualitative survey amongst the organized segment of investors, HNIs, NRIs and other influential stakeholders of the Indian real estate.

This was further sanitized with a pan-India public perception survey. A large sample size of 10,000 respondents was interviewed with a set of open-ended and close-ended questions to understand the consumer psychograph and outlook about these real estate companies.

"This recognition is extremely humbling. This has completely vindicated our company's philosophy which was so thoughtfully delineated 22 years back by our founder P N C Menon. Sobha's unique backward integrated model has proven its mettle time and again and has helped us to hold our head high even during times of deep distress," said chairman Sobha Ltd., Ravi Menon.

"Thanks to our founder and his foresight, we continue to carry on in his footsteps, exuding perseverance, dexterity and resilience. And, many thanks to all the stakeholders out there who have recognized the toil and efforts that we all Sobhaites have put together to bring our customers' dreams closer to them by making good quality homes delivered on time," added Ravi Menon. (ANI-BusinessWire India)

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