Tue, Jul 25, 2017 | updated 11:04 AM IST

Ola, BarTalk partner to promote 'Do Not Drink and Drive' initiative

Updated: May 19, 2017 17:45 IST      
Ola, BarTalk partner to promote 'Do Not Drink and Drive' initiative

New Delhi [India], May 19 (ANI): As a part of continued initiatives against drunk driving, Ola, India's most popular mobile app for transportation has partnered with BarTalk, a new age smart OOH network, to support their 'Do Not Drink and Drive' initiative being launched across key bars and pubs in the National Capital.

The Delhi Police has leveraged the effectiveness of the digital OOH platform to spread awareness around the message of responsible drinking.

The number of deaths due to road accidents has been on the rise consistently and today, Indian roads account for the highest fatalities in the world. While over-speeding and careless or dangerous driving cause the maximum number of deaths in road accidents, drunk driving remains one of the leading causes.

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers in the Capital and will help promote safe road practices.

BarTalk has digitized 25 premium bars in Delhi with over 150 Dynamic

Digital Displays spread across popular locations in Delhi including Haus Khas Village, Connaught Place, Nehru Place, Greater Kailash, Khan Market, and Saket.

The HD-rich digital displays with real-time bar offers will display messages from Delhi Police and Ola against the perils of drunk driving urging patrons to take an ola as an alternate. Ola will support the initiative by facilitating cab bookings for customers and offer attractive discounts to promote usage of cabs. These offers will be pushed through BarTalk.

"At Ola, our endeavor is to lead initiatives that positively impact the society. We have been working with key stakeholders including the local police to create awareness around responsible drinking and are glad that a lot of people are using our service as an alternative to ensure that they don't drink and drive. We are happy to work with BarTalk and Delhi Police in helping curb road accidents and deaths caused by drunken driving," said General Manager - Delhi at Ola, Deep Singh.

"We are elated that through our Unique Digital OOH Network, such important initiatives are being powered. The fact that a law and order agency like Delhi Police recognizes its viability to spread a message in public interest, patronizes its power to reach out to the target audience at the right time and place," said founder and CEO BarTalk, Gautam Bhirani.

"We are also happy that a homegrown company such as Ola that has been instrumental in such initiatives in the past has joined hands with BarTalk to curb drinking and driving through creative awareness and regular incentives," added Bhirani.

Ola has been spearheading several campaigns for safe rides and safer roads across the country. Last year, Ola partnered with Hauz Khas Village Association to encourage patrons and visitors of leading pubs and bars in Hauz Khas Village to take a safe and specially discounted Ola ride after a night out with friends along with breath analyzers that checked alcohol levels.

In Bengaluru too, Ola partnered has with the Government of Karnataka to install kiosks that would check alcohol consumption limit of visitors of popular pubs in the city along with facilitating cab bookings. Ola aims to initiate similar campaigns across other key cities in the country. (ANI)

New Delhi [India], July 25 (ANI): In a historic moment, the National Stock Exchange's (NSE) Nifty for the first time crossed the 10,000 mark in the opening trade on Tuesday.

Full Story >>

Here's how digital marketing benefits SMEs operations

Updated: Jul 25, 2017 05:12 IST     

New Delhi [India], July 25 (ANI): The number of changes, businesses are needed to undergo these days, are enormous to update oneself on the current standards. Businesses are leveraging technology as an integral part of their daily operations, either as how they operate on a daily basis, or how they process orders. Hence, implementing technology in the day-to-day activities is the need of the hour.

Full Story >>

New Delhi [India], July 24 (ANI-NewsVoir): Pluss Advanced Technologies Pvt. Ltd., a venture funded company by Tata Capital Innovations Fund, has received Rs. 50 lakh grant under the Millennium Alliance Programme by FICCI. The award was presented by Dr. Harsh Vardhan, Union Minister for Science and Technology, Earth Sciences, Environment, Forests and Climate Change, Govt. of India.

Full Story >>

New Delhi [India], July 24 (ANI-NewsVoir): CFA Society India, in collaboration with CFA Institute, the global association of investment professionals, hosted its second annual India Wealth Management Conference, in Mumbai.

Full Story >>

One stop shop for commercial property owners in Mumbai

Updated: Jul 24, 2017 17:09 IST     

New Delhi [India], July 24 (ANI-BusinessWireIndia): Jagaha.com is Mumbai's first dedicated commercial real estate platform. The company started its operations in 2015 with an aim to enhance the commercial real estate market experience by bringing transparency and efficiency through technology and customer service.

Full Story >>

Qbera begins next phase of expansion in Mumbai

Updated: Jul 24, 2017 16:58 IST     

Mumbai [India], July 24 (ANI):Qbera, a fin-tech start-up offering personal loans has announced the launch of its operations in Mumbai as the digital platform facilitates access to funds for salaried individuals through an application process for unsecured loans, providing instant approval and quick loan disbursals.

Full Story >>

New Delhi [India], July 24 (ANI-NewsVoir): KENT RO Systems Ltd., one of the most renowned healthcare brands in India, has been signed up as the principal sponsor of the Pro Kabaddi League team, Haryana Steelers, owned by JSW Group.

Full Story >>

Aasaanjobs announces launch of operation in Ahmedabad

Updated: Jul 24, 2017 16:23 IST     

New Delhi [India], July 24 (ANI): Online recruitment marketplace Aasaanjobs on Monday announced foraying into Ahmedabad, as a part of its strategic expansion plan.

Full Story >>

New Delhi [India], July 24 (ANI): Union Finance Minister Arun Jaitley on Monday introduced a bill to authorise the direct banking companies to resolve the problem of stressed assets.

Full Story >>

New Delhi, July 24 (ANI): Zee Learn Limited, India's leading Education company and India's Most Trusted Diversified Education Brand*, today reported its Standalone and Consolidated Q1 FY18 financial results. The company delivered healthy topline growth and improved its margins by leveraging its business model.

Full Story >>

Mumbai (India), July 24 (ANI): The Standard Chartered Bank on Monday launched a 'Multicurrency Forex Card' to allow customers the convenience of loading up to 20 widely used currencies on one card with an online reload facility during overseas travel.

Full Story >>

New Delhi [India], July 24 (ANI): The world's largest processed fertilizer cooperative, Indian Farmers Fertiliser Cooperative (IFFCO), today announced signing of a Memorandum of Understanding (MoU) with the Government of Sikkim.

Full Story >>

Aye Finance expands its reach; doubles its footprint in Q1

Updated: Jul 24, 2017 14:09 IST     

New Delhi [India], July 24 (ANI): New age finance company Aye Finance on Monday announced expanding its reach from 33 to 67 branches, thus making more than a double expansion in the first quarter of current financial year.

Full Story >>

ITC gains 2 pct after hike on cigarettes prices amid GST

Updated: Jul 24, 2017 13:52 IST     

New Delhi [India], July 24 (ANI): Shares of ITC gained 2.4 percent in the morning trade on Monday as the cigarette major hiked select product prices following Goods and Services Tax (GST) Council hiked cess to pre-GST level.

Full Story >>

New Delhi [India], July 24 (ANI-NewsVoir): The Millennium Alliance Initiative on Thursday recognized 24 high-impact social innovations from India at an award ceremony organized in New Delhi. The 24 finalists selected from a pool of 710 applications will together receive funding support worth Rs. 8.15 crore.

Full Story >>

New Delhi [India], July 24 (ANI): The opening trade on Monday flagged off on a positive note, with market indices triggeringg a record high with Sensex up by over 133 points at 32,174.51, while the Nifty at 9,947.30.

Full Story >>

New Delhi [India], July 24 (ANI): The International Monetary Fund, in its World Economic Outlook on Monday highlighted a pattern of surge in growth rate among the emerging economies, while the likes of the United States of America and United Kingdom are witnessing a slowdown.

Full Story >>

New Delhi [India], July 23 (ANI): With initiatives like Bharat Net aiding the expansion of broadband network in India, initiatives like Digital India are said to gain momentum, leading to the expansion of social media, an ASSOCHAM paper noted.

Full Story >>

40 percent of India's GDP outside GST: Chidambaram

Updated: Jul 23, 2017 17:51 IST     

Pune (Maharashtra) [India], July 23 (ANI): Criticising the Centre's formulation of the Goods and Services Tax (GST), former finance minister and Congress leader P. Chidambaram pointed out that many products have been kept out of the new tax regime.

Full Story >>

New Delhi [India], July 22 (ANI): The fourth edition of Madhya Pradesh Travel Mart themed 'Seek-Discover-Explore' will be held at Bhopal from October 27 to 29.

Full Story >>