Mon, May 1, 2017 | updated 11:44 AM IST

Radio Mirchi's innovative campaign will make your life spicy

Updated: Sep 02, 2016 22:21 IST      
Radio Mirchi's innovative campaign will make your life spicy

New Delhi, Sep 2 (ANI): Since its inception Radio Mirchi has positioned its name with tuneful music in every listener's subconscious mind. In its recently launched creative campaign, Mirchi 98.3 lost it Mirchi and left everyone wondering where it went and why?

A teaser campaign for two days was played out on air where strategically "Mirchi" was beeped out of the station's jingle, their songs, promos and ads as well. The conversation across mediums was that Mirchi is missing everywhere.

Mirchi engaged with consumers across platforms like Facebook and Twitter and on-ground as well in quest for #findingmirchi.

On the launch of the campaign, Mahesh Shetty, Chief Operating Officer, Radio Mirchi said "We were excited to launch this innovative campaign for our listeners in collaboration with Nestle India. This time our favorite 'Mirchi' will create the hot and spicy excitement in the life of our dedicated listeners".

After a teaser phase, Radio Mirchi's Mirchi came back with Maggi Hot Heads, the spicy hot noodle brand.

Radio Mirchi for the first time changed its entire brand identity and gave Nestle this unique solution for Maggi Hot Heads as it was an easy brand fit with "Mirchi" being a part of the brand name itself.

Now with Maggi Hot heads Mirchi98.3 becomes even hotter and that will be reflected across elements on this radio station. (ANI)

Emma Watson would love to do 'Beauty and the Beast' sequel

Updated: May 01, 2017 10:34 IST     

London [UK], May 1 (ANI): Riding high on success with 'Beauty and the Beast', Emma Watson believes that the sequel to Disney's live-action movie could become a reality.

Full Story >>

Rajinikanth salutes 'god's child' Rajamouli for 'Baahubali 2'

Updated: May 01, 2017 10:14 IST     

New Delhi [India], May 1 (ANI): SS Rajamouli's magnum opus 'Baahubali 2: The Conclusion' has been impressing everyone with its content including superstar Rajinikanth, so much so that he called the movie "India's cinema pride".

Full Story >>

Gurmeet Ram Rahim is back with 'Jattu Engineer'

Updated: Apr 30, 2017 19:06 IST     

New Delhi, 30 April, 2017: After storming the Bollywood with back to back four blockbuster movies, spiritual leader turned actor Dr. Gurmeet Ram Rahim is ready to grace the big screen once again with his upcoming flick 'Jattu Engineer'.

Full Story >>

Seth Rogen to make a movie about Fyre Festival?

Updated: Apr 30, 2017 15:04 IST     

New Delhi [India], Apr 30 (ANI): After the debacle of this year's Fyre Festival due to unpreparedness and harsh tropical conditions, Seth Rogen revealed that he has been working on a project that deals with a music festival that went terribly wrong.

Full Story >>

New Delhi [India], Apr 30 (ANI): Shraddha Kapoor, who is currently busy shooting for her upcoming biopic 'Haseena,' got a surprise from her teammates for crossing 15 million followers on Instagram.

Full Story >>

Los Angeles [USA], Apr 30 (ANI): Will Ferrell shocked the audiences present at Samantha Bee's 'Not the White House Correspondents Dinner' event by reviving his George W. Bush impression last night.

Full Story >>

New Delhi [India], Apr 30 (ANI): Famous for his out-spoken nature, Kamaal Rashid Khan has once again made it to news and this time he has locked horns with SS Rajamouli and his magnum opus 'Baahubali 2: The Conclusion'.

Full Story >>

When SRK met his 'favourite star' Warren Beatty!

Updated: Apr 30, 2017 11:30 IST     

New Delhi [India], Apr 30 (ANI): While the whole world is still going gaga over his witty speech at TED Talks, Shah Rukh Khan is spending some quality time with his closed ones in LA.

Full Story >>

New Delhi [India], Apr 30 (ANI): Ranveer Singh, who is known for his peculiar style, has proved once again why he is the most quirky and unusual guy of B-Town.

Full Story >>

New Delhi [India], April 30 (ANI): Who is Preeti Jain? Why did she try to kill Madhur Bhandarkar? Let's take a walk down the lane to find out the history behind the mystery.

Full Story >>

World Dance Day: Shahid's li'l one has it in her blood

Updated: Apr 30, 2017 05:59 IST     

New Delhi [India], April 30 (ANI): When daddy cool is one of the finest dancers in the B-Town, Misha has to have it in her!

Full Story >>

People who disliked 'Baahubali 2' need psychiatric help: RGV

Updated: Apr 30, 2017 03:21 IST     

New Delhi [India], April 30 (ANI): If you have not liked 'Bahubali 2: The Conclusion,' then you might need a "psychiatric help," feels filmmaker Ram Gopal Varma.

Full Story >>

Art connoisseurs share platform at 'Prerna' Art camp

Updated: Apr 29, 2017 16:20 IST     

New Delhi [India], Apr 29 (ANI): Art has no boundaries and it travels miles through the art of storytelling. It is said that a nation's statuette is measured through the development of art and culture of the country.

Full Story >>

Miss India finalist Sonika Chauhan killed in car accident

Updated: Apr 29, 2017 16:05 IST     

Kolkata [India], April 29 (ANI): In a shocking incident, Miss India finalist Sonika Chauhan died in a car accident on Saturday at Lake Mall in Kolkata.

Full Story >>

Los Angeles [USA], Apr 29 (ANI): The 'Doctor' will arrive a little later than expected as Universal's upcoming movie 'Doctor Dolittle' has a new release date now.

Full Story >>

Sonam Kapoor mourns nani's demise with heartfelt post

Updated: Apr 29, 2017 14:12 IST     

New Delhi [India], Apr 29 (ANI): Maternal grandmother of Sonam Kapoor, Draupadi Hingorani Bhambani, has passed away in the wee hours of Saturday.

Full Story >>

Cate Blanchett returns to theatre with 'All About Eve'

Updated: Apr 29, 2017 13:16 IST     

Los Angeles [USA], Apr 29 (ANI): Academy award winning actress Cate Blanchett is all set to return to stage with the theatrical adaptation of 'All about Eve'.

Full Story >>

'Logan' to return with a 'black n white' version

Updated: Apr 29, 2017 11:54 IST     

New Delhi [India], Apr 29 (ANI): Logan fans, Rejoice! You can get one more chance to see your favorite Marvel mutant on the big screen.

Full Story >>

New Delhi [India], Apr 29 (ANI): Movie lovers are going ballistic over the experience of 'Baahubali 2: The Conclusion' release, however, some moviegoers did witness an unpleasant surprise at a theatre in Bengaluru.

Full Story >>