Thu, Mar 30, 2017 | updated 09:58 PM IST

Makers of 'Baar Baar Dekho' take up new marketing strategy

Updated: Jul 21, 2016 17:29 IST
New Delhi, July 21 (ANI): Unlike the usual pattern of promoting a Bollywood flick, the makers of 'Baar Baar Dekho' have taken a different route altogether, where the Excel Entertainment and Dharma Productions will be presenting the first song from the film before the trailer releases.

The team is very keen to take a different approach and wants to surprise the audience with this new pattern.

The song, titled 'Kala Chashma,' is expected to create waves with the fresh pair of Sidharth Malhotra and Katrina Kaif.

According to producer Karan Johar, "Kala chashma 2.0 is a party starter and has been the heartbeat of the Punjabi music scene for over a decade...our revamped and rejuvenated version has enhanced the energy to an altogether different level....Baar Baar Dekho is a celebration of life and love and we thought the song would encapsulate that ethos in the best possible way...it kickstarts our campaign and the trailer will be out soon after....Kala Chashma leaves you with a huge smile on your face and a dance in your demeanour!!!"

Director Nitya Mehra adds, "Kala Chashma, or KC as I call it, is a celebratory song. Since Baar Baar Dekho is a film that celebrates relationships we wanted a banging number to announce the arrival of its trailer. It's a fun, foot tapping, funky number that'll put a swag in everyone's step. Enjoy!!!"

Makers of the film have already got their hands off on the copyrights of the track and will be presenting the song on July 27.

Amar Arshi, Badshah and Neha Kakkar have lent their voice to the song.

Choreographed by Bosco-Caesar, the song is a remake of Amar Arshi's 1990-Punjabi-chartbuster, 'Tenu Kala Chashma Jajta Ve.'

'Baar Baar Dekho,' directed by debutant director Nitya Mehra, is all set to hit the screens on September 9.

The makers have also released a sneak peak poster of the song yesterday, projecting a sizzling chemistry between Sidharth and Katrina. (ANI)

New Delhi [India], Mar. 30 (ANI): Proving herself to be one of the finest actress of industry, ravishing Raveena Tandon is back again on the silver screen with a revenge thriller, 'Maatr' based on a strong-willed mother, who is out to get justice for death of her daughter.

Full Story >>

CHECK OUT! AbRam's 'Spidey boom at home'

Updated: Mar 30, 2017 19:29 IST

New Delhi [India], Mar. 30 (ANI): Looks like the trailer of 'Spider-Man Homecoming' has made Shah Rukh Khan's tiny tot really excited.

Full Story >>

New Delhi [India], Mar. 30 (ANI): After wooing the fans with the track 'Maana ke hum yaar nahi' from 'Meri Pyaari Bindu,' the makers now have revealed the first poster of the film.

Full Story >>

New Delhi [India], Mar.30 (ANI): The Delhi Karnataka Sangha organization, represented by its president, Vasanth Shetty Bellare, and the Embassy of Kazakhstan in India, jointly hosted a concert here as part of the celebration of the 25th anniversary of the establishment of diplomatic relations between Kazakhstan and India.

Full Story >>

New Delhi [India], Mar.30 (ANI): James Blunt did turn our hearts upside down with the song 'You're Beautiful,' but it turns out, it isn't the soppy love ballad we thought it was.

Full Story >>

'Annabelle' sequel gets a new title

Updated: Mar 30, 2017 14:22 IST

New Delhi [India], Mar.30 (ANI): 'Annabelle,' the evil doll which terrorized the Perron family in 'The Conjuring' is back and now, has a new title.

Full Story >>

Pammi Aunty to review 'MTV Roadies' on VOOT

Updated: Mar 30, 2017 14:08 IST

New Delhi [India], Mar.30 (ANI): Pammi Aunty is back and this time with a new series named 'Pammi Aunty Rising- The deadliest Critic Ever' on VOOT.

Full Story >>

New Delhi [India], Mar. 30 (ANI): After wooing the audience with his acting skills, he put on his dancing shoes, but Nawazuddin Siddiqui's not going to stop at that. Becoming the latest celebrity to join the actor-turns-rapper trend, he's all set to wield a mic for 'Babumoshai Bandookbaaz.'

Full Story >>

New Delhi [India], Mar.30 (ANI): Riding high on the success with 'Kaabil,' Hrithik Roshan has always been a fitness freak and now he has added one more award to his credit, but this time not for his acting skills.

Full Story >>

New Delhi [India], Mar. 30 (ANI): After landing roles next to Salman Khan in 'Sultan' and Amitabh Bachchan in upcoming 'Sarkar 3,' Amit Sadh is now all set to share the screen space with Akshay Kumar for a sports drama 'Gold.'

Full Story >>

Timetable for 2018 Golden Globes revealed!

Updated: Mar 30, 2017 12:21 IST

Los Angeles [USA], Mar.30 (ANI): The timetable for the 2018 Golden Globes been revealed by The Hollywood Foreign Press Association.

Full Story >>

Bob Dylan all set to accept his Nobel Prize

Updated: Mar 30, 2017 12:11 IST

Washington D.C. [USA], Mar.30 (ANI): Five months after he was announced the winner of 2016 Nobel Prize for Literature, Bob Dylan is all set to accept his diploma and the medal from the Academy.

Full Story >>

New Delhi [India], Mar.30 (ANI): Seems like nothing is well between Blac Chyna and her former beau Tyga.

Full Story >>

New Delhi [India], Mar.30 (ANI): Ever since 'Judwaa 2' was announced, the movie has been creating quite a buzz among the moviegoers.

Full Story >>

Anurag Basu's 'Jagga Jasoos' delayed, AGAIN?

Updated: Mar 30, 2017 09:16 IST

New Delhi [India], Mar.30 (ANI): Fans will have to wait a little longer for one of the most awaited releases of the year, 'Jagga Jasoos,' as it seems to be moving towards another delay.

Full Story >>

New Delhi [India], Mar.30 (ANI): 'Clown' Pennywise is here and he is ready to prey on your fears.

Full Story >>

By: Sonika Mendiratta

Full Story >>

Kolkata [India], Mar. 29 (ANI): Expressing his frustration after his movie on the recent demonetisation was refused a certificate from the Censor Board, Bengali director Suvendu Ghosh asserted that his film has no hint of politics.

Full Story >>

New Delhi [India], Mar.29 (ANI): Shraddha Kapoor has proved time and again that she has the knack of getting into the skin of the character she portrays.

Full Story >>

What is Ranveer Singh mixing now-a-days?

Updated: Mar 29, 2017 09:48 IST

New Delhi [India], Mar.29 (ANI): Ranveer Singh does it again; he again manages to up the level of curiosity amongst his fans.

Full Story >>