Fri, Dec 9, 2016 | updated 06:57 PM IST

Shemaroo revisits classic story of 'Don'

Updated: Oct 21, 2016 12:05 IST

New Delhi [India], Oct. 21 (ANI): Shemaroo Retro Talkies, an initiative by Shemaroo Entertainment on Facebook, wooed its audience by showcasing Amitabh Bachchan's 1978-classic 'Don,' by using Facebook 360.

For the unversed, Shemaroo Retro Talkies is known for its unique and interesting storytelling style. On the other hand, Facebook 360 is a technique where one can capture 360° view of any image and post it on Facebook.

Along with the unique 360 representation of the story, it also ran acampaign #ChaseTheDon where the users not only chased the don, but relived the entire movie with their friends and family.

In this campaign, a part of the story was shared with the audiences and a clue was dropped on Shemaroo's Instagram account.

Here, the audience had to work to solve the mystery and gradually they unfolded the entire story of ' Don.' (ANI)