Sat, Dec 10, 2016 | updated 12:19 PM IST

'Dear Zindagi': Furlenco collaborates with Red Chillies Entertainment's to promote 'loving your life'

Updated: Nov 25, 2016 12:33 IST

New Delhi [India], Nov. 25 (ANI): How many of you know people who say, 'I love my life'? Not many, right?

To change this rather dismal scheme of things, India's pioneering online furniture rental company Furlenco has joined hands with Red Chillies Entertainment's Shah Rukh Khan-Alia Bhatt- starrer 'Dear Zindagi.

As part of the campaign, Furlenco will create an exclusive 'Dear Zindagi' store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie merchandise.

Meanwhile, a TVC has been created jointly as part of the association that promotes the message of 'loving your life and living it to the fullest'.

Commenting on the campaign, Ajith Mohan Karimpana, Founder and CEO of Furlenco said, "Both Furlenco and Dear Zindagi are targeting the millennials who often need to be reminded of the importance of experiencing life, living in the moment and not getting tied down by the mundane. Being a new-age brand that is perfectly in consonance with the flavor of the movie, our new campaign will help us in encouraging a new way of living life for our user base."

The Gauri Shinde directed flick, which is co-produced by Dharma Productions and Red Chillies Entertainment, portrays the complications of life and relationships especially among the youth.

The movie, which is hitting the theatres today, shares its target audience with Furlenco. The partnership becomes a perfect opportunity to spread the idea of living every moment of life with a positive attitude, instead of getting constrained to permanent things.

Venky Mysore, CEO of Red Chillies Entertainment said, "Dear Zindagi tells the story of a young budding cinematographer and the situations she faces in her life. The story is very relatable for the young suburban youth, it reflects the norms of the way our society is evolving. Since Furlenco's target audience is the youth, who are always on the go, the association is synergistic". (ANI)